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Exclusive Q&A w/ Alex Petrenko, CEO and Co-Founder of Zibra AI

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  • Could you share some insights into your journey and professional background, highlighting key experiences that led you to initiate Zibra?

My journey in the tech and gaming world began after graduating from the National Aviation University in Kyiv, specialising in management and logistics. Prior to Zibra AI, I held senior business development roles at CoWorking Platforma and Talkable, gaining valuable insights and experience working on business strategies and development dynamics with companies like General Assembly, Y-Combinator and influencers like Steve Wozniak to organise offline events for the tech community and build a separate revenue stream around educational events.

As a passionate gamer and technology enthusiast, I’ve always been interested in new game titles, but as games become more complex, their development has become lengthier. Game developers now require considerably more time and resources to craft immersive and sophisticated gaming experiences that can cater to the ever-growing demands of the player community.

The desire to change this and aid developers of all sizes to create amazing titles and experiences for gamers, led me to create Zibra AI alongside our amazing co-founding team of Vladyslav Zavadskyi and Den Dmytrenko. Earlier this year, with the help of our fantastic team, we succeeded in securing funding from both the inaugural a16z Games SPEEDRUN (the only company to be chosen from Eastern Europe) and from Epic’s MegaGrant program. Witnessing the potential of Generative AI, particularly in streamlining game development and enhancing VFX (Visual Effects) creation, ignited the vision for Zibra AI. Our mission is clear: enabling game developers, VFX artists, and creators to revolutionise their workflows and create exceptional experiences.

 

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  • Delving into Zibra, what sparked the creation of the platform? What were the core founding principles for Zibra?

Being a gamer with a strong interest in emerging technologies, I was always inspired by what these advancements could offer to the gaming world, both behind the scenes on the development side but also the impact to the end-user, the players. Game development, though rewarding, often faces lengthy and challenging development cycles. Recognising the potential of AI to alleviate these hurdles, especially in the realm of asset and VFX creation, sparked the inception of Zibra AI in 2021. Our core founding principles revolve around leveraging Generative AI to simplify the creation of 3D assets and VFX, empowering game developers and artists to enhance their workflows and bring their visions to life with efficiency and creativity.

 

  • Generative AI has the potential to democratise creativity. How is Zibra AI making this technology accessible and user-friendly for a broader audience of content game developers and Visual Effects artists, including those with varying levels of technical expertise?

Zibra AI is dedicated to democratising game development and visual effects through the creation of easy and affordable products. All the solutions with our platform are designed with a user-friendly interface, ensuring accessibility for creators of all skill levels. We’ve placed a strong emphasis on intuitive tools and a seamless user experience, allowing content developers, from beginners to experts, to utilise the power of Generative AI effortlessly. We’ve worked tirelessly to ensure our platform caters to varying technical proficiencies, enabling a diverse audience to embrace AI-generated 3D assets and VFX, ultimately democratising the creative process in the gaming and visual effects spheres.

 

  • Zibra aims to streamline 3D content generation. Could you quantify the success achieved in simplifying and democratising this process? Providing data on user numbers and the time required to create 3D content using the platform would be valuable.

We are thrilled that Zibra AI has recently surpassed 100,000 users, primarily consisting of game developers leveraging our platform for VFX creation. The feedback from our growing community has been overwhelmingly positive, empowering even indie developers to swiftly craft high quality VFX without requiring specific prior expertise. This allows them to test and validate their creative concepts, without any delay. Zibra AI solutions enable easy creation of new immersive experiences and game mechanics based on real-world physics (liquid, smoke & fire). Soon, Zibra AI tools will also make it possible for creators to easily generate in-game assets based on almost any input, whether it be text, video or image references. Our mission is to give game developers of all levels unprecedented amounts of freedom to experiment and customise their games, (using a single prompt) to create the best experience possible for players.

 

  • Looking at the global market, how do you envision Generative AI shaping the future of visual effects and media production, and what role do you foresee Zibra AI playing in this transformative journey?

Generative AI holds immense potential in shaping the future of visual effects and media production. As the technology advances, we foresee a future where Generative AI seamlessly integrates with creative workflows, significantly accelerating content creation and enhancing the overall quality of visual effects. Zibra AI aims to be at the forefront of this transformation, empowering artists and developers with efficient AI-powered solutions that enhance their capabilities and artistic visions. Our role is to continually innovate, ensuring our platform remains aligned with the evolving needs of the industry, ultimately contributing to a future where creativity and technology harmoniously coexist. We are not trying to replace human jobs but instead empower those and maintain a community who help each other and create more amazing gaming experiences.

 

  • Please elaborate on the standout features of Zibra powered by AI, which captivate users and developers in the realm of 3D content creation.

One of our primary platform offerings is Zibra Effects. A powerful AI-assisted solution to create dynamic smoke, fire, liquid, and clothing Visual Effects for games. All Zibra Effects products are equipped with a unique AI-layer that speeds up object prototyping and accelerates the performance of the simulation itself. What sets Zibra Effects apart is its ability to provide real-time interactivity, enhancing the immersivity. It’s a low-code tool that drastically simplifies the complex process of VFX creation, saving developers significant time. Additionally, we offer a free version of Zibra Effects for users to explore and experiment with, allowing them to experience firsthand the transformative capabilities of AI-assisted tools.

 

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  • Data privacy and ethical AI use are growing concerns. How does Zibra AI ensure responsible use of Generative AI and maintain a strong commitment to data security and user privacy in your products and services?

At Zibra AI, data privacy and ethical AI usage are paramount. Our platform only uses proprietary models and data sources to build our features. We are committed to not creating or using an open source model that scrapes the internet and users’ data. We remain committed to transparent communication with our community and ensuring that our technology is harnessed responsibly and ethically, respecting both user privacy and societal norms.

 

  • Are there upcoming features within the Zibra pipeline that you can share with us, offering a glimpse into the platform’s evolving capabilities?

This autumn we’ll be announcing an important step forward for file compression of visual effects (ZibraVDB). This tool will allow something that was previously close to impossible to achieve – having volumetric/3D VFX in games. VFX will look much more realistic, whilst the significant compression of file sizes (up to 100x smaller than the current standard) allows for a wider use of high-fidelity VFX within different environments and across platforms previously unable to compute such large files. It’s a huge milestone in our mission to continually evolve and empower creators with cutting-edge tools and capabilities.

 

  • Can you showcase some instances of 3D content generated using Zibra, underlining its prowess in empowering creators?

Absolutely. Creators regularly share their works within our Discord community, showcasing how our solutions can be applied in various use cases. One notable instance was a simulation involving a pool cleaning scenario, where the water physics generated were lauded as even superior to those in renowned games like Starfield. Additionally, we’ve seen impressive 3D AR/VR reconstructions that underscore the prowess of Zibra AI in empowering creators to realise their visions in the virtual world. Our community loves to share their first hand experiences using Zibra Effects. For example, game developer Lee Vermeulen’s social media videos earlier this year, showcasing Zibra Effects real-time liquid, smoke and fire simulations in AR have gone viral!

 

  • Lastly, reflecting on your role as the Co-founder and CEO of Zibra AI, what advice or insights would you share with aspiring entrepreneurs trying to get into the fields of AI and Gaming?

You need to embrace your passion for AI and/or gaming and stay relentlessly curious and up-to-date as both are ever-evolving fields. Much like the journey of a lifelong learner, remember that success often emerges from a foundation of persistence. Above all, stay true to your vision and persevere through challenges. Entrepreneurship and building a product/company should be an exciting journey. Try to keep this front of mind and enjoy the process through all the ups and downs.

Latest News

Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks

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Firesand, a leader in iGaming security services and software, has developed a cutting-edge Anti-Account Fraud solution to safeguard iGaming operators and platform providers from escalating credential-based cyber threats.

Firesand Shield is a best-in-class product that has been designed to address the growing complexity of account fraud that has impacted the global iGaming industry in recent times, which in some cases has resulted in loss of business, damaged reputation and regulatory fines. Common examples of account fraud include credential stuffing, dictionary attacks, and common password exploitation.

The new solution provides proactive, intelligent detection and prevention against the full spectrum of account compromise techniques, without relying on user-disruptive CAPTCHAs or blunt blocking mechanisms, to ensure the end user experience remains uninterrupted.

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Unlike legacy or bot-only detection tools, Firesand Shield leans on the company’s specialism as a penetration testing service provider to focus on attack patterns, regardless of whether the source is human, bot, or hybrid, offering unmatched insight and agility in protecting operator user accounts and platform integrity. It includes in-depth attack analysis and reporting to provide greater transparency and clarity over the source of each security vulnerability.

With a product upgrade roadmap that includes geolocation anomaly detection, VPN usage analysis, and AI-powered behavioural profiling, Firesand Shield is set to offer operators and platforms significant peace of mind to stay ahead of security threats as they evolve.

Chris Blake, Director at Firesand, said: “Account fraud is a growing threat to the global iGaming industry. There have been multiple cases in the previous year alone where user data has been breached, leading to a detrimental impact for businesses targeted.

Firesand Shield has been designed to support operators and platform providers of all sizes to sharpen their security capabilities as these attacks become more common and sophisticated. Underpinned by our superior iGaming security excellence, we are well positioned to further strengthen online systems on a global scale.”

With a proven track record of developing bespoke security platforms for a range of industries, Firesand brings unmatched credibility and expertise to the iGaming space, combining technical solutions with practical, actionable defence capabilities for high-risk digital environments.

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The post Firesand launches Firesand Shield to combat rise in iGaming account fraud attacks appeared first on European Gaming Industry News.

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Industry Awards

Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025

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Soft2Bet has secured two major wins at the SBC Awards Europe 2025, being recognised by excellence for Acquisition & Retention Partner of the Year and Industry Innovation of the Year. Its flagship brand Betinia also earned a Silver Award in the Casino Operator of the Year category, highlighting a company’s ability to create performing brands in saturated and highly competitive key markets.

The awards recognise the continued success of Soft2Bet’s powerful turnkey solutions and Motivational Engineering Gaming Application (MEGA), which has played a central role in driving player engagement and retention across key markets. During the last 12 months, the impact of Soft2Bet’s cutting-edge gamification solutions for casino and sportsbook has played a major role in enhancing customer experience, loyalty, and engagement, delivering ROI-driven performance that goes beyond retention. MEGA was key in achieving a 128% retention uplift for Campobet in Denmark and 106% for Betinia in Sweden, further proving the solution’s impact.

“SBC Europe Awards recognition is a testament to the vision of our technology and its impact on building strong brands, long-term player relationships, and product excellence that goes beyond retention. MEGA continues to lead the European, Nordic and North America market in creating unique experiences that combine innovation, a strong regulatory framework, high performance results from the start,” stated Oksana Tsyhankova, CMO at Soft2Bet.

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Earlier in 2024, Soft2Bet was also recognised at the SBC Awards, winning in Innovation in Mobile and Innovation in Casino Entertainment categories. Soft2Bet now holds 19 licences across 12 jurisdictions and continues to expand both its B2B and B2C footprint in Europe and beyond. With brands like Betinia, CampoBet, Don.ro, Tooniebet, and Quickcasino, the company remains focused on delivering innovative, localised, high-performance iGaming experiences.

The post Soft2Bet Named Acquisition & Retention Partner and Industry Innovator of the Year by SBC Europe Awards 2025 appeared first on European Gaming Industry News.

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Affiliate Industry

Meet MegaList: The Rising Force in iGaming Affiliation

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There are affiliate networks, and then there’s MegaList – a performance-first, hype-last kind of operation built for casino and sportsbook brands that prefer results over buzzwords.

In an industry that sometimes feels like it’s powered by vague metrics and recycled content, MegaList steps in as the “Mega Map” – a practical, data-driven network guiding both players and operators to higher ground. Less “look at our reach,” more “here’s your conversion rate.”

So no, this isn’t just another logo-stamped brand promising traffic and delivering bounce rates. This is a carefully engineered affiliate engine built on smart SEO, qualified leads, and just enough caffeine-fueled obsession with results to make even the most skeptical operators pay attention.

The iGaming Affiliate World: Why It (Still) Matters

Let’s be honest – the affiliate space in iGaming has had its fair share of bad actors and empty promises. But when done right, affiliate marketing is still one of the most effective and efficient ways to connect licensed operators with the right players.

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Players want fewer popups, more clarity. Operators want actual ROI, not vague impressions.
Enter: the data-driven affiliate network.

It’s simple:

  • Informed players make better choices.
  • Strategic affiliates deliver better traffic.
  • Everyone wins. Except, of course, the shady operators who preferred it the other way.

Meet the MegaList Brands

These aren’t vanity microsites. Each MegaList brand has a specific mission, actual humans behind the content, and a reputation for, well… telling it like it is.

MegaCasinoList


Let’s face it – players don’t need another affiliate promising “top 10 casinos” based on whatever ad paid the most. They need honest, transparent, expert-backed reviews.

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That’s where MegaCasinoList comes in – a platform that filters out the noise and delivers legit info on licensed casinos, security, fairness, and gameplay. Slots? Live dealer games? Payout speed? Yep, it’s all in there, and it’s all vetted.

They work with reliable operators only, because – and here’s a crazy idea – not every shiny site deserves your deposit.

MegaTipsList

If you like sports predictions that read like a 20-page legal document, you’re in the wrong place.

MegaTipsList is built for bettors who want real insights, fast reads, accurate tips, and actual value. It delivers predictions, sports news, and timely promotions – minus the fluff and with none of that “win guaranteed” nonsense.

Designed for bettors who like to stay informed without needing a PhD to understand the odds.

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MegaBetList

For the practical bettor who just wants the facts: which sites are legit, which ones pay fast, and what to expect before placing your first wager.

MegaBetList reviews betting platforms with a clear, no-nonsense voice. It’s not trying to dazzle; it’s trying to help people bet smarter – and it’s doing a pretty solid job of it.

From licensing to promotions to usability, everything is covered – and everything is filtered through what actually matters to sports fans.

Why This All Matters (And Why It’s Working)

The iGaming world doesn’t need more noise. It needs better filters, smarter partners, and affiliates that actually care whether the traffic leads somewhere useful.

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That’s where MegaList comes in – not to impress with buzzwords, but to perform, to scale, and to make sure both operators and players are on the same page for once.

And if we may drop in a little vision while we’re at it:

“At MegaList, we believe informed players and strategic operators shape a stronger, smarter iGaming industry.”

For once, a statement that isn’t just inspirational filler.

So the next time someone pitches you an affiliate network, ask one thing: “Do they have a plan, or just a landing page?”

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 MegaList has both, and a track record to prove it.

Explore MegaList’s network:
🔗 MegaAffiliatesList.com

The post Meet MegaList: The Rising Force in iGaming Affiliation appeared first on European Gaming Industry News.

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