Affiliate Industry

Affiliates Attract 17 Million New Players: Affilka 9M’23 Overview

Published

1 year ago

November 2, 2023

affiliates-attract-17-million-new-players:-affilka-9m’23-overview

Reading Time: 3 minutes

Affilka by SOFTSWISS, a leading tech company providing comprehensive affiliate management software, reports that during the first three quarters of this year its 260 clients have successfully attracted an impressive 17 million new players through their affiliate channels.

Since the beginning of 2023, Affilka by SOFTSWISS has continued to expand its influence by adding 60 new brands to its partner portfolio. What is more, a remarkable 70 thousand new affiliate accounts were registered for the same period. This number accounts for a significant one-third of all affiliate accounts ever recorded in the affiliate platform since its inception in 2018. This impressive statistic highlights a robust growth trajectory, nearly 2.2 times higher than the same period in the previous year.

European Gaming Congress 2024 (Warsaw, Poland)

The surge in new affiliate accounts has sparked a significantly accelerated growth in new player registrations – more than 17 mln since the beginning of the year. When comparing the first three quarters of 2023 with the same period in 2022, a significant increase of over 2.5 times in this crucial metric becomes evident. This statistic underscores the great importance of efficient affiliate management in elevating success within the iGaming industry.

The exponential increase in the number of unique clicks on referral links stands out as the most remarkable growth among all of Affilka’s metrics. This indicator boosted 7.4 times during 9M 2023 compared to the relevant period of the previous year. Such a remarkable surge can be attributed to a combination of factors: an expansion in the network of affiliate partners as well as the enhanced capabilities of brands utilising Affilka by SOFTSWISS.

Referring to Affilka’s financial performance metrics, it is important to highlight their stable growth trajectory over the analysed period. Significantly, the player deposit amount has exhibited remarkable growth, increasing by 2.3 times. Concurrently, the affiliate Gross Gaming Revenue (GGR) saw a substantial 89.3% expansion, while affiliate payments surged, experiencing a noteworthy growth of 90.4%.

Anastasia Borovaya, Head of Affilka by SOFTSWISS, remarks: “Our unwavering dedication to presenting exceptional service drives constant improvements. Currently, our primary focus revolves around expanding the scope of traffic reporting. This involves providing comprehensive analytics related to click activities. Additionally, we are working on API enrichment, introducing new API endpoints to streamline the process for operators and affiliates to seamlessly integrate information and various reports from the affiliate platform into their Business Intelligence (BI) tools in an automated fashion.”

Affilka by SOFTSWISS is eagerly preparing for the upcoming SiGMA Europe 2023, which is set to take place in Malta on 14–16 November. Joining the innovative SOFTSWISS lineup at stand 2129, the Affilka team schedules meetings with their partners and potential clients.

About SOFTSWISS

SOFTSWISS is an international iGaming company supplying certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.

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Affiliate Industry

Gentoo Media reports Q3 2024

Published

2 days ago

November 13, 2024

George Miller

Reading Time: < 1 minute

Gentoo Media Inc., now solely an affiliate-focused business, reports record high revenues for the 15th consecutive quarter

Gentoo Media Inc. presents its Q3 2024 financial report, with record-high revenue of EUR 30.4 million, up 35% year-over-year, marking the 15th consecutive quarter of growth. During the quarter, the company completed the spin-off of its Platform & Sportsbook division and formally rebranded from Gaming Innovation Group Inc. to Gentoo Media.

Q3 highlights

Gentoo Media reported all-time high revenues of € 30.4m, up 35% YoY, of which 12% organic growth.
EBITDA before special items reached €14.6m, with an EBITDA margin of 48%.
EBITDA after special items increased by 36% to €14.0m, with an EBITDA margin of 46% (46%).
EBIT reached €10.0m, with a margin of 33% (32%).
Focus on higher-value markets continued in Q3. Value of deposits increased 36% for the player base, while player intake reached 112,000, down 2% YoY.
Gentoo Media is now purely an affiliate-focused business after distribution of the Platform & Sportsbook division to shareholders on 30 September 2024.
Cash flow from operations will improve post-split, expanding capital allocation options moving forward
Gentoo Media is now better positioned to deliver meaningful returns and create substantial value for our investors.

Investor presentation and webcast

CEO of Gentoo Media, Jonas Warrer, will host a presentation of the Q3 2024 results via livestream at 09:00 CET today.

The presentation will be followed by a Q&A-session, and investors, analysts and journalists are welcome to participate. The presentation will be given in English.

The post Gentoo Media reports Q3 2024 appeared first on European Gaming Industry News.

Affiliate Industry

Increase Redirect Speed by 5 Times with Affilka New Feature

Published

2 weeks ago

October 31, 2024

George Miller

increase-redirect-speed-by-5-times-with-affilka-new-feature

Reading Time: 2 minutes

SOFTSWISS, a global tech company with over 15 years of experience in iGaming, introduces a new Geo-Distributed Redirect feature of Affilka by SOFTSWISS that helps operators improve engagement and conversion rates by reducing user redirect times.

The Geo-Distributed Redirect feature intelligently routes users to destination landing pages via regional clusters closest to their location. This geo-optimised infrastructure minimises redirect times, increasing successful website visits from referral links. The feature is designed for seamless scalability across multiple regions and enhances performance globally, wherever needed.

With the new feature, Affilka by SOFTSWISS reduced redirect duration by 2.5 to 5 times. At one of the regions, for example, extensive simulated tests showed a decrease in redirect times for users from 1.5 seconds to 300-500 milliseconds – this is one of the fastest responses available in the market. As a result, the feature implementation leads to a 3.5% to 7% growth in users successfully reaching casino sites. This increase in site traffic, in turn, directly contributes to more registrations and deposits.

The Geo-Distributed Redirect feature boosts conversions, accelerates redirects, enhances fault tolerance and high availability, and improves service reliability for users globally. Even during unexpected challenges, the system dynamically reroutes traffic to alternative resources, ensuring a seamless experience.

Gleb Bichan, Product Lead at Affilka by SOFTSWISS, shares his excitement: “With the launch of our Geo-Distributed Redirect feature, we are addressing the needs of clients targeting users worldwide. By reducing redirection times and increasing reliability, we enable our partners to deliver a superior user experience that drives traffic delivery and conversions. This feature is a significant improvement for customers looking to expand their global reach.”

Along with affiliate marketing, SEO website advancement helps operators promote their projects. Considering this, SOFTSWISS issued a comprehensive Casino SEO Audit: The Ultimate Guide, providing tips for increasing any iGaming project’s visibility.

The SOFTSWISS team looks forward to sharing the details of the Geo-Distributed Redirect feature and other product updates at the upcoming SiGMA Europe Expo. Current and potential partners can book a meeting with company representatives at stand 2145 through the contact form.

About SOFTSWISS

SOFTSWISS is an international technology company with over 15 years of experience in developing innovative solutions for the iGaming industry. SOFTSWISS holds a number of gaming licences and provides comprehensive software for managing iGaming projects. The company’s product portfolio includes the Online Casino Platform, the Game Aggregator with over 23,500 casino games, the Affilka Affiliate platform, the Sportsbook Software and the Jackpot Aggregator. In 2013, SOFTSWISS revolutionised the industry by introducing the world’s first Bitcoin-optimised online casino solution. The expert team, based in Malta, Poland, and Georgia, counts over 2,000 employees.

The post Increase Redirect Speed by 5 Times with Affilka New Feature appeared first on European Gaming Industry News.