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Diving Deep into the US Gambling Landscape: An Exclusive with Mr. Gamble

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The US gambling market stands as a testament to the evolving landscape of global gambling, where state-specific regulations, technological advancements, and shifting consumer preferences continuously redefine the boundaries of the industry. In this candid discussion, Paul Puolakka, Chief Marketing Officer at renowned casino comparison portal Mr. Gamble, will share insights into navigating the multifaceted US gambling market.

 

It seems that the United States are in the sights of most casino affiliates nowadays. Why is that?

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The US gambling scene is legendary. From the neon lights of Vegas to the poker tables of Atlantic City, it’s a market that’s both iconic and evolving.

The 20th century saw the rise of Las Vegas as the gambling capital, with New Jersey’s Atlantic City joining the fray in the late 1970s. The past two decades have witnessed a surge in online gambling, with states gradually legalising various forms of it.

Despite the regulatory maze, the US offers a goldmine of opportunities. We’re not just entering a market; we’re diving into a rich history and culture of gambling. And we’re ready to make our mark.

 

Are there any potential difficulties with regards to tackling the US market?

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The US is unique. Instead of a one-size-fits-all approach, each state has its own playbook. 

Without going into too much detail, let’s take a look at Nevada where casino gambling has been legalised since 1931. And then there’s California, with its rich history of tribal gambling, but no official decision on real money online gambling.

One would think it’d be the other way around, but here we are.

 

With each state playing by its own rules, how does Mr. Gamble plan to tackle this diverse landscape?

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It’s like a jigsaw puzzle, each state a unique piece. Our strategy is to be agile, adapting our offerings to resonate with each state’s ethos. It’s a challenge, but it’s also an opportunity to craft bespoke experiences for every market segment.

 

The US has been a trendsetter in the gambling world. How has it influenced global trends?

The US is the birthplace of modern gambling. Icons like Las Vegas have not just been entertainment hubs but trendsetters. Even the word “Vegas” has become synonymous with gambling.

The world looks to the US for the perfect blend of entertainment and gambling. While Europe has led the online space, the US’s legacy gives it a unique edge. We’re here to merge the best of both worlds.

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In the diverse US gambling market, how can companies ensure their offerings resonate with local audiences?

First things first, localization is key. By understanding the local culture, preferences, and regulations, companies can tailor their offerings to truly resonate with local audiences, setting their brand apart in the process.

Partnerships are also invaluable. Collaborating with local entities, whether they’re casinos or other businesses, can provide a solid foothold in new markets and offer mutual benefits. By actively engaging with the community, you can create lasting relationships with users.

Lastly, technology. By leveraging cutting-edge tech, you can offer seamless experiences, from mobile apps to VR casinos, appealing especially to the tech-savvy younger demographic.

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Speaking of the younger demographic, how has the US gambling market evolved over the generations?

Historically, the US gambling market was centred around brick-and-mortar establishments like casinos in Las Vegas and Atlantic City. The older generation, the Baby Boomers, saw the rise of these iconic destinations. However, with the advent of technology, Millennials and Gen Z are now more inclined towards online platforms, mobile apps, and eSports betting.

 

What are the primary differences in gambling preferences between older and younger generations?

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Baby Boomers and Gen X often prefer traditional casino games like slot machines, poker, and blackjack. They value the tactile experience and the social aspect of visiting a casino. On the other hand, Millennials and Gen Z are drawn to online slots, virtual sports, and fantasy leagues. They value convenience, tailored experiences, and the integration of gaming with social media.

 

Are there differences in attitudes towards responsible gambling across generations?

Absolutely. While all generations value responsible gambling, younger generations, armed with more information and digital tools, are more proactive. They often set betting limits, use self-exclusion tools, and are more aware of the signs of gambling addiction.

 

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With the generational shift, do you see any challenges for the traditional gambling establishments in the US?

Right now, traditional establishments face the challenge of staying relevant. While they’ll always have a charm of their own, they need to innovate to attract younger crowds. This could mean integrating digital experiences, hosting eSports tournaments, or offering tech-driven amenities.

Companies are investing heavily in digital platforms, ensuring their offerings are mobile-friendly, and integrating with social media. They’re also collaborating with tech companies, exploring areas like virtual reality casinos and augmented reality games. Additionally, there’s a focus on responsible gambling tools tailored for digital platforms.

 

How do you ensure this responsible gaming experience?

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We’re all about fun, but not at the expense of safety. We partner only with licensed casinos and have a vigilant team ensuring we’re always compliant. Plus, our focus on responsible gaming ensures players enjoy a balanced experience.

 

In short, what is Mr. Gamble’s vision for the US?

We’re here for the long haul. Our aim? To be the top choice for US online casino enthusiasts. We’re here to forge partnerships, understand the US pulse, and showcase what makes Mr. Gamble stand apart.

It’s also a learning opportunity, aligning our strategies with the market’s heartbeat. While we are in many ways experts, we still like to think of ourselves as students of the game (no pun intended).

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Kyrrex Expands into the U.S. Market, Offering Crypto Solutions with Low Fees

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Kyrrex, a crypto ecosystem, is thrilled to announce its official launch in the United States. With operations now live in ten states, Kyrrex is poised to offer American users a platform for cryptocurrency trading, payments, and wallet management.

Kyrrex’s U.S. platform enables users to buy and trade cryptocurrencies with competitive commissions of just 0.2%, making crypto transactions efficient and cost-effective. Available in California, Colorado, Hawaii, Utah, Indiana, Wisconsin, Missouri, Montana, Massachusetts, and Wyoming, Kyrrex is rapidly expanding to other regions across the U.S.

“We’re incredibly excited to bring Kyrrex to the U.S. market,” said Mike Romanenko, CVO & Co-Founder at Kyrrex. “Our platform is designed to offer American users a safe and reliable way to manage all their crypto needs, and we look forward to growing our presence across the country.”

Why the U.S. Market Matters for European Crypto Companies

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The U.S. represents one of the largest and most dynamic crypto markets in the world. As of 2024, the U.S. accounts for over 25% of global cryptocurrency activity, driven by increasing institutional investment and mainstream adoption. The approval of Bitcoin exchange-traded Funds (ETFs) has boosted institutional interest significantly, signaling a shift toward greater acceptance of cryptocurrencies as full-fledged assets. By 2025, the U.S. crypto market is expected to see substantial growth, with estimates projecting a compound annual growth rate (CAGR) of over 12% in the sector, supported by both retail and institutional demand. For companies like Kyrrex, entering the U.S. market is a strategic move to expand user reach and tap into this rapidly evolving landscape, which offers vast potential for innovation and growth.

Kyrrex’s expansion into the U.S. is a testament to the company’s commitment to building a global crypto ecosystem that connects crypto-related services in one platform. By providing American users with access to a platform that offers crypto trading, wallet services, and low-fee purchases via debit and credit cards, Kyrrex is positioned to be a responsible player in the U.S. market. After six years of building a comprehensive crypto ecosystem, the company continues to lead with regulatory compliance. Today, Kyrrex’s achievements include:

  • Saint Vincent and the Grenadines: Kyrrex Limited is registered and recognized by the SVG Financial Services Authority, providing a foundation of trust and security;
  • Malta: REX, part of the Kyrrex ecosystem, obtained a prestigious VFA Class 4 license in 2021, allowing the platform to offer Virtual Financial Assets (VFA) services while maintaining the highest European regulatory standards;
  • United States: Kyrrex is registered with FinCEN as a Money Services Business (MSB) and is available in 10 U.S. states, including California, Massachusetts, and Utah.

Kyrrex ecosystem is also preparing for future regulatory changes by applying for a Class 3 MiCA (Markets in Crypto-Assets) license and an EMI (Electronic Money Institution) license in Malta and the U.K. Also, the company applied for an Investments Services license, which will enable brokerage services from and within Malta. This strategic approach ensures that Kyrrex will continue to offer secure and compliant services across multiple jurisdictions.

“Kyrrex’s entry into the U.S. comes at a critical time as regulations around cryptocurrency continue to evolve. The company’s commitment to regulatory compliance demonstrated through adherence to U.S. state law, positions Kyrrex as a responsible and reliable platform for American users. As part of Kyrrex’s mission, we will continue working closely with U.S. regulators to ensure that our platform remains compliant with the highest regulatory standards.”, stated Mr. Romanenko from Kyrrex.

With plans to expand into more states and enhance its service offerings, Kyrrex is dedicated to reshaping the operations of digital assets by providing users with secure, efficient, and regulated crypto solutions.

 

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GR8 Tech’s New Casino Tournament Module Boosts Player Engagement and Simplifies Management

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GR8 Tech presents a new Casino Tournament Module, a robust in-house system enabling operators to independently create and manage tournaments tailored to their target audience and strategic objectives. With customizable settings, it enhances player engagement and improves retention through competitive gameplay.

The feature enables operators to create and fully customize tournaments by setting parameters like tournament type, duration, and mechanics. In the Total Bet mechanic, players earn points at a one-to-one ratio: every $1 wagered equals 1 point. The Win/Bet Ratio mechanic, set to launch in Q4 2024, calculates points based on the ratio of winnings to total bets in each game round. Players earn points based on their efficiency in converting bets to wins, incentivizing strategic gameplay.

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Prizes can be distributed through fixed amounts pre-defined for specified positions or through manual allocation, an upcoming feature allowing operators to assign prizes based on player performance after the tournament.

The module also provides flexible participant management, allowing operators to enable open or targeted entry, conduct manual or bulk uploads, and maintain a blocked players list. In addition, it gives operators control over tournament setup, entry requirements, and prize distribution to align with player preferences.

A real-time leaderboard keeps players engaged by displaying their rankings and potential prize earnings based on their tournament points, while automatic payouts provide a smooth post-tournament experience for players and simplify operators’ workflow.

The Casino Tournament Module provides additional benefits for operators, including increased player retention by encouraging frequent participation in competitive events. Tournaments also boost revenue by driving higher betting volumes, while providing valuable data insights into player behavior, helping operators refine their marketing strategies and promotions. By allowing users to compete for valuable prizes based on their betting activity, the module enhances the gaming experience and operator efficiency, making it an essential tool for online casinos aiming to grow and retain their player base.

The post GR8 Tech’s New Casino Tournament Module Boosts Player Engagement and Simplifies Management appeared first on European Gaming Industry News.

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Promatic Games named Best Emerging iGaming Company at the European iGaming Excellence Awards 2024

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Promatic Games has achieved a major milestone in the European gaming industry by securing three prestigious awards at the European iGaming Excellence Awards 2024. The awards ceremony took place during the highly anticipated European Gaming Congress (EGC), held this year in Warsaw, Poland. This recognition highlights our growing presence and innovation in the competitive world of iGaming.

At the event, Promatic Games proudly took home the following awards:

🏆 Best iGaming Product – “Miss Joker Show”

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🏆 Best iGaming Supplier

🏆 Best Emerging iGaming Company

”Being recognized at such a prestigious platform is a testament to our commitment to pushing the boundaries of innovation, creativity, and quality in iGaming. We are honored to be counted among the top performers and innovators in the industry, particularly in such a competitive landscape” states Maciej Makuszewski, Head of iGaming at Promatic.

“These awards are a testament to the hard work and dedication of our entire team, and we couldn’t be more proud of what we’ve achieved. Winning Best iGaming Supplier reflects our commitment to providing state-of-the-art solutions to operators, while the Best Emerging iGaming Company award highlights our rapid growth and potential for even greater success in the future” – added Makuszewski.

 

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About the European Gaming Congress (EGC)

The European Gaming Congress is one of the most significant and influential events in the gaming industry calendar. It serves as a central hub for professionals, decision-makers, and innovators from across Europe to gather and discuss the future of gaming. This annual event attracts hundreds of industry experts, operators, and suppliers from around the world, offering attendees the opportunity to exchange ideas, network, and showcase their products and services.

This year’s edition in Warsaw was a standout, featuring insightful panel discussions, expert-led workshops, and keynote presentations. Promatic Games organized a workshop titled “Engagement vs. Responsibility: Mastering the Art of Balanced Slot Development”, led by Maciej Makuszewski and Luka Oblak, which captured the attention of all participants. The presentation featured not only interesting legal and regulatory cases, but the speakers also ensured an interactive element to engage the audience.

The congress provided a comprehensive look at key trends, emerging technologies, and the latest regulatory developments in the gaming sector. From esports to online casinos, and from regulatory challenges to breakthrough innovations, the EGC covers the entire spectrum of the gaming industry, making it an unmissable event for anyone involved in this dynamic field.

About Promatic Games

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Promatic Games is a studio specializing in the design of games and software solutions for online casinos, with over 27 years of experience in creating slot machines for both land-based and online casinos. The company’s long history and extensive experience allow it to create games that engage players in a unique way. Throughout its history, Promatic has designed hundreds of slot game logics that have been implemented in dozens of markets across four continents. Promatic Games continues to grow based on technologies developed in-house, including the state-of-the-art Remote Game Server (GamePRO), a platform for building game logics and mathematics named Promatic ONE, and its own random number generator, meeting the highest international standards.

The post Promatic Games named Best Emerging iGaming Company at the European iGaming Excellence Awards 2024 appeared first on European Gaming Industry News.

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