Latest News
La Française des Jeux : Revenue up 4% in Nine Months: Acquisition of ZEturf Completed at the End of September Acquisition of PLI to Be Completed in Early November
La Française des Jeux (FDJ), France’s leading gaming operator, announces its revenue for the nine months to end September 2023.
Stéphane Pallez, Chairwoman and CEO of FDJ Group, said: “Our growth remains solid, with strong players’ demand, even though it has been affected by the low number of Euromillions high jackpot draws. At the same time, the completion of the acquisition of ZEturf at the end of September and the forthcoming closing of Premier Lotteries Ireland acquisition in November illustrate our strategy of internationalisation and diversification. We are delighted that the teams of these two operators are joining FDJ and that these operations will contribute to the Group’s sustainable and profitable growth.”
- Revenue to end September of €1,875 million, up 3.9% and 1.3% on a like-for-like basis
At the end of September, gross gaming revenue (GGR) stood at €4,808 million, stable compared with 2022. After €3,044 million in public levies, net gaming revenue (NGR)3 totalled €1,771 million, up 0.8% based on a 2.0% increase in stakes.
Including income from other activities of €103 million, up more than 10% on a like-for-like basis, Group revenue to end September 2023 came to €1,875 million, up 3.9%.
On a like-for-like basis, sales rose by 1.3%. It rose 4.6%, in line with the first half, excluding Euromillions, which was particularly affected by the low number of high jackpot draws, especially in the 3rd quarter, and excluding Amigo, which was relaunched at the beginning of June with a revised formula in accordance with the regulator’s decision.
In the 3rd quarter, revenue totalled €586 million, down 1% and 3% on a like-for-like basis.
- By distribution channel and activity
- By distribution channel
Stakes in points of sale increased 0.8% to €13,278 million, supported by sports betting and instant games, and despite Amigo and Euromillions impact.
Digital stakes are continuing to grow, driven by all businesses. They were up 10.6% to €2,011 million, a performance attributable in large part to the increase in the number of players. Excluding Euromillions, online lottery stakes rose by more than 12%. Online stakes account for more than 13% of total stakes.
- Lottery
Lottery revenue totalled €1,407 million down 1.2%, based on a slight increase in stakes, but up 3% excluding Amigo and Euromillions.
Driven in particular by the success of launches and relaunches, such as Carré Or in January and Numéro Fétiche in May, instant games stakes rose by more than 4%.
The almost 6% drop in the stakes for draw games is attributable to the lower number of high jackpot Euromillions draws (19 at 2023 September-end compared to 32 at 2022 September-end), particularly noticeable in the third quarter, and the full impact of the new Amigo draw launched at the beginning of June and in line with the decision of the French National Gaming Authority.
Excluding Euromillions and Amigo, draw stakes are up 1% and lottery stakes more than 3% compared with 2022, an “exceptional” year for draw games, especially Euromillions with stakes up by almost +20% to the end of September 2022. Overall, the appeal of this game remains strong, with stakes up by almost +10% compared with 2019, following its relaunch in the first quarter of 2020.
The discrepancy between growth in stakes and growth in revenue is mainly due to Euromillions, which has a high rate of conversion of stakes into revenue.
- Sports betting and online gaming open to competition
Revenue of sports betting and online gaming open to competition totalled €360 million, an increase of 9.3% in line with growth in stakes. The player payout ratio in the third quarter is very close to that at the end of June and that recorded at the end of September 2022.
Business growth, strong both at the point of sale and online, benefited from the continuing momentum of the FIFA World Cup at the end of 2022, despite a slightly less favourable football calendar in the 3rd quarter of 2023.
The acquisitions of ZEturf and Premier Lotteries Ireland (PLI) strengthen FDJ’s model
- ZEturf completes FDJ’s online gaming offering, making it the 4th largest operator in the French sports betting and online gaming open to competition, with a market share of over 10%
ZEturf is the 2nd largest online horse betting operator in France, with a market share of around 20%. This acquisition enables the FDJ Group to become the 4th largest competitive online gaming operator in France (sports betting, horse betting and poker), with a market share of over 10%. Finalised at the end of September, this acquisition has been consolidated in FDJ’s accounts since 1 October.
In order to benefit fully from the potential of the merger with ZEturf and the synergies within its online business open to competition, and in accordance with the commitments made to the French Competition Authority, FDJ will adopt a new organisation for this business.
With 2022 revenue exceeding €50 million, ZEturf:
– Doubles the revenue of FDJ’s online gaming business open to competition;
– And will have an accretive effect on the sports betting and online gaming open to competition BU’s contribution margin from 2025.
- PLI: First step in the international B2C lottery with strong prospects
The acquisition of Premier Lotteries Ireland, the Irish national lottery operator, is a major step in the deployment of the FDJ Group’s international strategy. On 3 October, the Irish lottery regulator gave the go-ahead for the deal, which is due to be finalised in early November, when PLI will be consolidated by FDJ.
In 2022, Premier Lotteries Ireland recorded gross gaming revenue (GGR) of €399 million and revenue of €140 million, with an EBITDA margin comparable to that of FDJ.
The strategic plan currently being drawn up jointly aims to accelerate PLI’s growth and increase its profitability, based on sharing best practice between the two operators in order to:
– Capitalise on FDJ’s experience to drive PLI’s instant games portfolio;
– Boost the player base for draw games;
– And continue to improve the digital experience for Irish players.
2023 Outlook
In Q4, the Group expects:
– In sports betting and online gaming open to competition, sales virtually unchanged, reflecting the continued momentum since the start of the year, with a high basis for comparison due to the FIFA World Cup at the end of 2022;
– And for the lottery, sales growth driven by non-Amigo draw games, with several events including the launch of the EuroDreams draw game, and by instant games.
For 2023 as a whole, FDJ is targeting revenue growth of around 5%, i.e. between 1.5% and 2% on a like-for-like basis, with a current EBITDA margin rate maintained at around 24% thanks to tight control of costs.
– At the end of July, the Group had announced 2023 revenue growth targets of over 5%, and over 3% on a like-for-like basis, with a current EBITDA margin maintained at around 24%.
The Group will also benefit from a high level of financial income, expected to almost double the figure recorded at the end of June, and reiterates its commitment to distribute between 80% and 90% of its consolidated net income.
The Group’s next financial communication
The Group will report its 2023 results on Thursday, 15 February 2024, before market opening.
Appendix
|
In millions of euros |
Q3 2023 |
Q3 2022 |
Var. |
|
|
|
|
|||
|
Stakes |
4,802 |
4,945 |
-2,9% |
|
|
o/w online stakes |
679 |
643 |
+5,6% |
|
|
|
|
|||
|
Revenue |
586 |
592 |
-1,1%* |
|
|
o/w lottery |
449 |
478 |
-6,0% |
|
|
o/w sports betting and online gaming open to competition |
103 |
97 |
+6,4% |
|
*-3.4% vs. Q3 2022 pro forma, including the acquisitions of Aleda and L’Addtion
Booming Games
Booming Games Introduces Instastrike, the Latest Diamond Hits Trio
- Featuring a 5×3 layout, the game presents a highest win potential of 12,500x
- Players can gather red, green, and blue diamonds to activate three bonus features.
Booming Games, a top supplier of high-quality gaming content, has officially released Diamond Hits Trio: Instastrike. The game features a 5×3 layout, incorporating cutting-edge elements and stunning diamond graphics that deliver a high-end experience for players.
The game presents a strong new Instastrike function, delivering immediate rewards of up to 1,200x. Instastrike symbols can emerge unexpectedly, creating a feeling of thrill. Additionally, players who gather red, green, or blue Diamonds will activate one of three new bonus features aimed at further improving the gameplay experience.
The three bonus elements, each aimed at maintaining the excitement, include enlarged reels, enhanced Instastrike payouts, and extra free spins. Participants have the ability to activate each of these bonuses separately or merge them for an enormous winning potential of up to 12,500x. Featuring various instant payout levels, the game is anticipated to attract a broad audience of players.
Craig Asling, Director of Games at Booming Games, said: “Diamond Hits Trio: Instastrike is the latest example of Booming Games’ commitment to delivering high-quality, innovative games that provide an ultimate experience for players. Fast-paced gameplay and massive win potential is the perfect combination for anyone seeking high-stakes thrills. Power up and strike it rich with Diamond Hits Trio: InstaStrike!”
The post Booming Games Introduces Instastrike, the Latest Diamond Hits Trio appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It
Mobile ad fraud is a hidden drain on your app marketing spend. Traffy, a performance marketing agency specializing in mobile anti-fraud, shares strategies to safeguard your ad budget and maximize ROI.
Most advertisers don’t lose money because of weak creatives or poor funnels — they lose it because a significant portion of their in-app traffic is invalid from the very start.
The Scale of the Problem
In Q3 2025, mobile apps experienced approximately 33% IVT (Invalid Traffic), meaning roughly one-third of traffic was fraudulent or invalid. (Source: Pixalate — Q3 2025 Global Ad Fraud Benchmark Report).
These numbers aren’t just statistics — they reveal that a huge portion of advertising budgets is being spent not on real users, but on fake traffic, fabricated clicks, and bot-generated installs.
Depending on traffic sources and buying models, particularly in programmatic (DSP) environments, fraud levels can vary dramatically. In some cases, IVT may be as low as 5%, while in others it can exceed 50% where controls are weak. This means many advertisers are making campaign decisions based on data that was never real to begin with.
What IVT Really Means — And Why It’s Critical
IVT isn’t just “low-quality traffic.” It is traffic that can never convert into a real user or paying customer.
It includes:
- Bots and automated scripts
- Click farms and device emulators
- Hidden impressions and background clicks
- Fabricated installs and in-app events
When 33% of traffic is IVT, every third dollar spent is paying for actions that will never generate revenue. Multiple studies show IVT in mobile advertising frequently exceeds 20–30%, and can be even higher for certain platforms, GEOs, or traffic types. Fraud is not an edge case — it is a structural risk in in-app advertising.
Why Mobile Ad Fraud Is Getting Smarter
Despite widespread adoption of anti-fraud systems, techniques continue to evolve. Basic bot filtering is no longer enough. Common schemes include:
- Bot Installs & Bot Activity: Automated installs and simulated engagement mimicking real users.
- Click Injection / Click Hijacking: Apps intercept last clicks before installation and claim attribution.
- Click Spamming / Click Flooding: Mass fake clicks inflate activity signals and steal organic installs.
- Device Farms & Real Device Spoofing: Hundreds of devices generate fake installs and events, rotating identifiers.
- SDK Spoofing & Postback Fraud: Fake install or in-app event data sent directly to attribution systems.
- In-App Event Spoofing: Fabricated postbacks make reports appear normal, but no real users exist behind them.
How to Avoid Wasting Your In-App Budget
Fraud prevention is systematic verification and disciplined traffic management, not paranoia.
- Use an MMP With Advanced Anti-Fraud Protection
- Rely on trusted mobile measurement partners (Adjust, AppsFlyer).
- Enable built-in fraud detection — attribution without fraud protection is incomplete.
- Analyze CTIT (Click-to-Install Time)
- Extremely short CTIT → potential click injection
- Extremely long/uniform CTIT → potential click flooding
- Unnaturally consistent timing → possible automation
- Monitor CTCT (Click-to-Click Time)
- Short CTCT (<100 ms) detects script bots and click farms
- Check New Device Rate
- If 90%+ of devices are “new,” this indicates device farms resetting IDFA/GAID
- Track Assisted Installs
- High percentage of assists → organic hijacking (Click Flooding)
- Monitor Behavioral Anomalies
- Retention curves: bots may fabricate “perfect” retention
- Payments and cards: bots use virtual cards or $0 balances to bypass checks
- Key metrics: rebill rate, actual payment success
- Additional metrics: event depth, session duration, purchase timing, LTV distribution
- Work With Blacklists and Whitelists
- Build placement-level blacklists
- Identify reliable publishers via whitelists
- Audit sub-publishers continuously
- Remove suspicious sources early
- Check Infrastructure Signals
- Datacenter IPs (AWS, DigitalOcean, Hetzner) → block 100%
- Geo mismatch (click from India, install from US) → fraud
How to Win Against Fraud
With up to 33% of in-app traffic being invalid, advertisers aren’t just underperforming — they’re paying for illusions. Fraud can masquerade as growth, but the real advantage comes from knowing which traffic is real.
At Traffy, we specialize in mobile anti-fraud and help advertisers ensure every dollar reaches real users. A comprehensive fraud audit or traffic safeguard can protect ROI, reduce wasted spend, and provide predictable, scalable growth.
The post How Mobile Ad Fraud Drains In-App Budgets — and How to Avoid It appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
AI
PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings
AI-driven customer support company Tugi Tark has revealed a collaboration with PEC.BET, a recently established sportsbook and online casino operator that offers players access to various bookmakers via a single account. The collaboration integrates Tugi Tark’s customer support system and iGaming-focused AI agents into PEC.BET’s player assistance operations as the operator launches in the market.
PEC.BET functions on a cutting-edge multi-bookmaker sportsbook system that embraces winners. Grounded in transparency and accessibility, PEC.BET recognized customer service infrastructure as a critical operational focus from the outset and chose Tugi Tark for this purpose to create its support system.
“As a new operator, it was important for us to put the right operational foundations in place from the beginning,” said a spokesperson PEC.BET. “Our multi-bookmaker model means we welcome winners, which shapes how we approach player relationships. Working with Tugi Tark allows us to support players efficiently while ensuring our internal team remains focused on more complex player matters and VIP care.”
Tugi Tark’s AI platform for customer service offers PEC.BET a unified space to oversee player assistance through various channels. AI agents help with initial resolutions, while more complicated issues are forwarded to support personnel. This method allows PEC.BET to uphold consistent service while adjusting to rising demand as the operator expands.
“PEC.BET is entering the market with a clear focus on transparency and accessibility for players,” said Harpo Lilja, CEO of Tugi Tark. “Our role is to provide a support layer that can operate consistently from day one and scale alongside the platform as it grows.”
The post PEC.BET Partners with Tugi Tark to Strengthen Sportsbook Offerings appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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