Industry News
European Gaming Q3 Meetup Part I: Mastering the Player Lifecycle
The European Gaming Q3 Virtual Meetup that took place on 13 September had it all: from Commercial Marketing and the Player Lifecycle, to Employer Marketing, Talent Acquisition and Retention, industry experts from the European iGaming scene provided insights in two informative and honest panels that no professional should miss! Read on and find the link to the Livestream recordings to watch the EGQ3 Meetup on YouTube!
The European Gaming Meetups by Hipther Agency are designed to keep you up-to-date with what is fresh in the European gambling industry.
The meetups feature several panel discussions per region and topics that are joined by key industry experts, CEOs, C-Level Executives, Business Development Managers, and sometimes government officials/regulators.
The European Gaming Q3 Virtual Meetup featured two thought-provoking panels: “Mastering the Player Lifecycle” and “The Importance of Company Culture in iGaming”.
Panel 1: “Mastering the Player Lifecycle”
Speakers: Domenico Mazzola, Sales Director at Flows | Thomas Kolbabek, CTO at Golden Whale Productions
Moderated by: Zoltan Tundik, Co-founder and Head of Business at Hipther
Watch the Panel Discussion on YouTube and HiptherTV!
The panelists kicked off the discussion by delving into the fundamentals of mastering the player lifecycle. Domenico Mazzola emphasized the importance of Marketing Campaigns Automation, highlighting the need for real-time data to inform successful marketing strategies. He stressed the significance of A/B testing and underscored the competitive landscape, where companies vie for players’ attention amidst constant distractions from platforms like Netflix and social media. Therefore, data should be harnessed for precise player profiling and segmentation, enabling customized promotional strategies.
Domenico furthered his analysis by pointing out that while leveraging data is ideal, many corporations lack the necessary focus. Startups often cut corners and prioritize rapid acquisitions, while established organizations move slowly, missing out on technological innovations.
Thomas Kolbabek concurred with the data-driven approach and stressed the importance of data collection for effective segmentation, allowing for personalized customer targeting and messaging. He advocated for engaging all players, not just VIPs, to achieve higher retention rates. Real-time data, according to him, is crucial for tracking player activity and tailoring the player experience, incentives, and messaging accordingly.
The panelists also explored psychological triggers and personalized experiences. Thomas discussed player types, their preferences, and the need to identify the reasons behind their behavior for a successful retention strategy. He distinguished between immersive players who appreciate gaming details, such as animations, and money-oriented players who focus on gameplay and winnings. With recorded gameplay data and identified psychological triggers, online casino companies can personalize the player experience by adjusting gaming details and messaging.
Domenico took personalization a step further, emphasizing the importance of creating original, personalized content and offers. He concurred with Thomas on the necessity of having the right system and tools in place for real-time data collection. He acknowledged that many companies face challenges in this area, often stuck with legacy systems that are difficult to update. He stressed the need for companies to recognize the importance of appropriate data tools for the success of acquisition and retention strategies.
Regarding case studies of successful retention strategies, both guests refrained from providing specific examples due to privacy concerns. However, Thomas shared a successful “formula”: running test campaigns for incentives, bonuses, and customized messaging, leading to the development of automated machine learning models, resulting in a 75% uplift in retention and a 25% uplift in player activity.
Domenico shared that his experience with B2B and B2C companies has shown that focusing on specific KPIs can significantly accelerate the development cycle, reducing it from months to days.
Both speakers agreed on the value of AI and technological advancements, particularly in graphics resources and highly customized messaging.
In conclusion, Thomas summarized the process of building a successful retention strategy, emphasizing the importance of identifying specific problems, gathering data, and hypothesizing to create machine learning models under a top-down KPI-based approach. Domenico reiterated that data and automation are imperative for retention strategy development, stressing the importance of investing in the right tools for the retention process.
Read more about the second part of this exciting and informative edition of the European Quarterly Meetups, a panel discussion on Company Culture in iGaming!
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FUN88, a leading online gaming platform, has introduced its latest breakthrough in the iGaming industry: AI-powered recommendations for slot games. This new feature marks a significant step in enhancing user experience, offering tailored game suggestions based on individual preferences and gaming behaviour.
By analysing user data and local market trends, the AI system recommends popular games tailored to regions such as Thailand and Vietnam, ensuring a more personalised and engaging experience for every player.
Key Highlights of the AI Game Recommendations Feature:
• Personalised Recommendations – AI analyses gameplay history and preferences to suggest slot games that best fit each player.
• Enhanced User Experience – A seamless, customised journey that saves players time.
• Available for Vietnam and Thailand Players – The feature is available to registered FUN88 users in these markets, reinforcing the brand’s commitment to innovation.
• Responsible Gaming Focus – AI technology also supports FUN88’s dedication to safe and responsible play.
This launch marks another step forward for FUN88 in combining technology and entertainment to enhance user satisfaction. The new system not only makes gameplay more convenient and exciting but also aligns with FUN88’s long-term vision of offering safe, smart and enjoyable gaming.
Players can now explore the new AI-powered recommendations by registering on FUN88 or logging in to their accounts. Through the FUN88 app, users can easily access their favorite categories, manage their accounts and enjoy exclusive promotions.
The post FUN88 Launches AI Game Recommendations, Setting New iGaming Standard appeared first on European Gaming Industry News.
AskGamblers Casino Complaint Service
AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players
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The AskGamblers Casino Complaint Service is a vital wheel in the mechanism of AskGamblers, and lately, that wheel has been spinning faster than ever. After reaching the $70 million milestone only a few months ago, the service has now gone above and beyond once again.
At AskGamblers, every complaint is handled with care and persistence to ensure fair treatment for players facing issues with online casinos. The most recent case involved a user who had difficulties withdrawing their winnings from Jackbit Casino. The amount in question was significant – $3,311,000.
After the AGCCS team reached out to the casino, the issue was resolved in less than two weeks, and the player successfully received their funds.
Since its launch in 2009, AGCCS has now returned over $80 million to players across the globe.
Dijana Radunović, General Manager at AskGamblers, said: “Every time our complaint team reaches a new milestone, I’m reminded of how much passion and effort they put into helping players. We’re proud of them and the impact they’re making – it’s a reminder that fairness in gaming really matters.”
The post AskGamblers Casino Complaint Service Surpasses $80 Million Returned to Players appeared first on European Gaming Industry News.
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The Spanish Association of Gaming and Recreational Hall Entrepreneurs (ANESAR) has held its 43rd Ordinary General Assembly this Tuesday, November 4, in the Carlos Ferret Salat room of CEOE, in Madrid, where it once again brought together a large representation of members, in a meeting marked by reflection, collaboration and the firm will to continue working with data, arguments and responsibility.
Following the institutional opening by Javier Calderón, Director of Companies and Organisations of CEOE, aspects of mandatory statutory compliance were addressed, such as the approval of minutes, the explanation and approval of accounts and budgets, or the approval of the Annual Report of Activities.
Next, José Vall presented the president’s report, in which he emphasised that, although political decisions are often difficult to understand, “our duty is to continue providing arguments and evidence to defend the sector with rigor, knowledge, and sound judgment.” In this regard, he stressed the need to anticipate events, prepare information and coordinate common messages that reinforce the image of a sector committed to legality, prevention and responsible gaming.
For his part, Juan Lacarra, technical general secretary of ANESAR, reviewed the main current issues from a regulatory and operational perspective, addressing relevant aspects such as sanctioning procedures, opening hours, biometrics and hiring difficulties.
During the Assembly, the “Key Data and Sector Dynamics” were also presented, highlighting that there are currently 3600 gaming arcades (more than 240 have closed in the last four years) and 30,060 slot machines. It was also specified that the average spend per visit is €16, that 85% of people are accompanied by family and friends, and that 60% are men around 30 years old. Regarding employment data, it was explained that the sector supports more than 47,000 jobs, including both direct and indirect workers, making it a significant driver of employment. The ANESAR Training Plan was also emphasised, with 8725 students and 16,539 formal enrollments (data as of October 15, 2025). Furthermore, it was noted that, with a real estate investment of €260 million, gaming arcades represent one of the largest private investments in the leisure sector. A sector that, as was recalled, collects more than 320 million euros in taxes annually, which benefit hundreds of thousands of people, as well as society as a whole.
The Assembly also included the participation of experts in politics and institutional relations, such as Jaime Criado, from the firm ACENTO, who provided insights into the current political situation and its potential impact on the sector. ANESAR Vice Presidents Enric Sanahuja, Raúl Rubio and Antonio Fornés also offered their perspectives on current issues affecting the sector. Finally, Ramón Cubián, Director General of Land and Delegate for Gaming Regulation and Management of the Community of Madrid, accompanied by Gracia Martín Duarte, Deputy Director of Gaming Management and Regulation, and their team, officially closed the 43rd ANESAR Assembly.
The post ANESAR Holds its 43rd Ordinary General Assembly appeared first on European Gaming Industry News.
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