Rivalry Corporation (TSXV: RVLY) (OTCQX: RVLCF) (FSE: 9VK), an internationally-regulated sports betting and media company, today announced the launch of its eSports same-game parlay product, allowing users to combine multiple bets within a single esports match for a higher potential payout. The new product feature, which will be known as Same Game Combos on Rivalry, is available for top League of Legends, Counter-Strike and Dota 2 eSports matches.

“Finding success among ‘Millennial’ and ‘Gen Z’ customers means being first to introduce new sports wagering experiences at the edge of technical and product innovation where this audience lives,” the co-founder and Chief Executive Officer for Rivalry Corporation, Steven Salz, said. “Same Game Combos brings one of the most popular bets on the board to an audience of deeply engaged eSports fans while extending Rivalry Corporation’s position at the vanguard of betting entertainment.”

Same Game Combos will tap into what has quickly become one of the most popular ways to bet globally and wager of choice for casual users seeking the experience of a small wager that can return a large payout. The product feature, made capable through data feeds provided by PandaScore, will lend itself to improved player acquisition and hold across Rivalry Corporation’s core eSports betting offering, which accounted for over 90% of sportsbook handle in 2022.

Same Game Combos will also feature custom branding and animations to further elevate the entertainment value on Rivalry Corporation and create a proprietary sports wagering experience geared specifically for the next generation of fans. This includes unique visuals and interactive elements tailored to ‘Millennial’ and ‘Gen Z’ entertainment preferences.

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“It’s important to add depth to our products and more options for our users,” the Product Design Director for Rivalry Corporation, David King, said. “We are building for an under-30 demographic that has high expectations for the entertainment products it consumes. Delivering on that level of entertainment, while creating a meaningful user experience, adds material value to the Rivalry Corporation platform.”

Same Game Combos are available immediately to all Rivalry Corporation users globally. The company intends to continue developing the product and design over time, incorporating more depth, betting markets and new esports titles such as Valorant and more.