Online casino and iGaming developer MadMen is marking its 10th anniversary this year, reflecting a decade of technology work for operators in regulated and emerging markets.

Founded in 2016, MadMen said it began in B2C before moving to a B2B model. The company now provides front-end and back-end development for iGaming operators, spanning brand launches, platform integrations, market expansions, and bespoke product work.

MadMen said it works with established operators, challenger brands, and land-based casinos moving online, and highlighted supplier relationships including its Official Gold Partner status with EveryMatrix (2022) and a partnership with Omega Systems (2024).

Since its first major B2B project in 2021, the company said it has delivered more than 35 custom solutions for operators worldwide and launched its first US sweepstakes project in 2025.

Commenting on the milestone, Michel Groenendijk, co-founder of MadMen, said: “We’ve been fortunate to spend the last decade working in an industry that has changed significantly in a relatively short space of time.

“Since we started, we’ve seen major regulatory developments across multiple markets, the growth of cryptocurrency, the emergence of sweepstakes models, and, more recently, the rapid rise of artificial intelligence. At the same time, operators have become increasingly focused on specific audiences and territories.

“Launching and growing an iGaming business today involves far more than developing a website. Payment integrations, compliance requirements, supplier relationships, and platform infrastructure all need to work together seamlessly, and our role is to help operators navigate that complexity. It’s a common misconception that once you have a fully functioning product, success is guaranteed, but in reality, the tech side is only one part of the equation. A deep understanding of the industry, proper relationships with suppliers, and years of experience are all essential for achieving success, which is why clients choose to work with a business like ours.

“Looking ahead, we see significant opportunities in areas such as AI-driven development, testing, and player engagement. Our focus will remain on helping operators adapt to new technologies and market requirements while bringing ambitious projects to market practically and sustainably.

“By embedding AI into our delivery and product development processes, we can significantly reduce the time required to deliver solutions for both new and existing clients, allowing us to take on more projects of a larger size, as well as spend more time allowing our expert team to experiment with new features.

“It’s worth noting that whilst AI has its place within the company, there’s still plenty that it’s not able to automate. This is where our experience shines, managing different pipelines across different teams to keep everything aligned and integrated into the final product.

“We’re grateful to our team and clients who have been part of our journey over the last ten years.”

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Former Pragmatic Play chief commercial officer brings 20 years of iGaming experience to the role.

BetConstruct AI has appointed Lena Yasir as its new chief executive officer, the company said.

Yasir has 20 years of iGaming experience, with a background in B2B commercial strategy, international expansion, and building teams across regulated and emerging markets.

Before joining BetConstruct AI, Yasir held senior leadership roles at Play’n GO, Evolution, and OnGame Network. Most recently, she served as chief commercial officer at Pragmatic Play, where the company said she played a central role in its global B2B growth.

In a statement, Yasir said: “BetConstruct AI is a highly respected and successful company in the global iGaming industry, and I am proud to be joining the business at such an exciting time.”

BetConstruct AI said Yasir will focus on accelerating global revenue, driving innovation, and strengthening partnerships across the iGaming ecosystem.

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DATA.BET has partnered with Infront to integrate official tennis data into its sportsbook offering, expanding its tennis coverage for operator clients.

DATA.BET said the integration will allow clients to add more tennis events and markets, with the aim of maintaining consistent coverage during peak periods and across different competition levels.

“Tennis is among the top five most popular sports for our clients, which makes expanding coverage in this discipline a clear priority for DATA.BET,” said Otto Bonning, Head of Sales at DATA.BET. “By expanding our tennis coverage, we provide operators with deeper, year-round tennis coverage.”

“Our collaboration with DATA.BET is part of our strategy to make sure that the whole betting market has access to official data, reaching as many sportsbooks as possible and making sure that their customers have a great offer in front of them, whilst also being protected by the usage of live fast-path official data from the umpire`s chair” said Diogo Almeida, Head of Sales at Infront Bettor.

DATA.BET positioned the agreement as part of its longer-term strategy to build a scalable sportsbook solution across major sports using official data and content.

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