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Wolves and 6686 Sport link up
The sponsorship was agreed earlier this year, with 6866 Sport also becoming the club’s official Asian betting partner, and their branding has featured on first-team sleeves during pre-season friendlies, in both the home and away kits.
6686 Sport, an industry leading sports entertainment platform in Asia, have garnered trust and appreciation from fans through their user-friendly technology and premium services. Asia is a key region for Wolves, so this partnership provides a great opportunity to support each other’s growth in the region and connect with the continent’s football fans.
In addition to featuring on all Wolves’ playing and adult replica kits this season, 6686 Sport will also feature on the club’s industry leading, double row LED advertising system during all Molineux Premier League games, giving the brand extensive exposure in the Asian market. 6686 Sport will also be creating unique content with the Wolves first-team, which fans around the world will be able to enjoy.
Russell Jones, general manager for marketing and commercial growth, said: “We are delighted to formally welcome 6686 Sport to the club ahead of our first Premier League fixture at Old Trafford on Monday night.
“This deal represents the biggest sleeve sponsorship in the club’s history and also demonstrates the growing strength of the Wolves brand in Asia and our ability to secure exciting new commercial partners in the region.
“We’re looking forward to the 2023/24 season alongside 6686 Sport, and I look forward to seeing the 6686 Sport branding in place at Molineux for our first home Premier League fixture against Brighton this weekend.”
Danny Chen, brand manager of 6686 Sport, said: “We are delighted to announce our thrilling partnership with Wolves, as we join forces to revolutionize the world of sports betting. With many collective years of industry expertise, 6686 Sports has established itself as a trusted leader in the betting platform realm.
“By combining our vast experience and love for the game, we are dedicated to delivering an unparalleled betting experience that exceeds expectations. Prepare for an extraordinary journey where passion, innovation, and expertise converge to shape the future of sports betting.”
MGA Games has announced the launch of its new slot, Sweet Fortune Megaways, in the .com markets on August 25th. This game transports players to Sugarland, a magical universe made of sweets and candy. Set in the city of Candyville, where chocolate rivers and caramel streets create a unique atmosphere, the title features the Megaways mechanic and promises a memorable experience.
The gameplay is full of surprises. Players can enter a majestic candy palace through the Free Spins screen, where prizes multiply and a mini game is activated inside the Grand Prize Hall. This combination of mechanics, setting, and interactive elements has been designed to maximize user engagement.
Among its main innovations are random multiplying Wilds (x2, x3), expanding Wilds, and the Megaways structure, which allows for thousands of possible combinations with each spin. Additionally, this marks the first time MGA Games has embraced a candy-themed slot, aligning with the most popular trends in the gaming and entertainment sectors.
The post Sweet Fortune Megaways: A Sweet Slot with Free Spins and Expanding, Multiplying Wilds appeared first on European Gaming Industry News.
EGT Digital and Bangbet have once again strengthened their collaboration. After the impressive results in Kenya and Nigeria, the customers of the popular operator in Tanzania can now enjoy the Bulgarian provider’s gaming content. Players are able to choose among more than 150 in-house developed slot titles, the crash game xRide, as well as the jackpot bestsellers Bell Link, High Cash, Clover Chance, Single Progressive Jackpot, and Gods & Kings Link.
“I am very happy that our games are already live in another key market for Bangbet,” commented Zsuzsanna Zeibig, Sales Manager for Africa at EGT Digital. “By extending our reach to Tanzania, one of East Africa’s fastest-growing iGaming markets, we expand our brand visibility and further strengthen our strategic position on the continent. Each new step with Bangbet confirms our role as a trusted partner and supports our long-term growth ambitions to reach more players across Sub-Saharan Africa.”
David Kabue Gichuhi, Director of Bangbet, also expressed his satisfaction with the partnership: “EGT Digital’s gaming products continue to demonstrate remarkable performance in all markets where we have integrated them to date, becoming our clients’ absolute favorites. The strong results in Kenya and Nigeria gave us the confidence to bring their content to Tanzania as well, and we are already seeing the same positive impact. This partnership is an important part of our business strategy and we look forward to introducing EGT Digital’s portfolio to players in Ghana and Uganda in the coming months.”
The post EGT Digital’s games are available to Bangbet’s customers in Tanzania appeared first on European Gaming Industry News.
The ELA Games team is attending the event to demonstrate new developments
ELA Games, a dynamic game development studio, announces its attendance at SBC Lisbon, set to take place at the Feira Internacional de Lisboa & Meo Arena from 16 – 18 September.
Attending the event will be:
- Marharyta Yerina, Managing Director
- Oleksii Shulhin, Head of ELA Games
- Yaroslav Soloshenko, Team Lead Business Development Manager
- Petr Vonarshenko, Business Development Manager
- Sadaf Ali, Senior Account Manager
SBC Lisbon is a key annual gathering in the online gaming and betting industry, welcoming over 30,000 delegates to experience innovations, cutting-edge products, and networking opportunities. The ELA Games team will take the global stage to connect with partners, demonstrate its casino-and-player-centric development approach, and reveal new roadmap developments.
At the event, ELA Games will highlight its diverse portfolio, including recent hits from the Winpot series (Joker Winpot, Zeus Winpot, Rabbit Winpot Deluxe), visually rich classics like Juicy Crystal and Flame Fruits Frenzy, and innovative new releases such as Shoot Happens. The team will also preview upcoming titles and discuss recent expansions into important growing markets like Denmark, Sweden, Greece, and more.
Adding to the studio’s momentum, the SBC Awards have nominated ELA Games in the “Innovation in Casino Entertainment (Supplier)” category. The award ceremony will take place on September 18 for a night celebrating excellence and forward-thinking solutions. This shortlisting highlights ELA Games’ ongoing efforts to push the boundaries of online gaming and create new experiences for both operators and players.
Marharyta Yerina, ELA Games’ Managing Director, commented, “We’re always excited to attend SBC events as they’re one of the biggest gatherings of the year where we’re able to see many of our partners and make new meaningful connections. This year, ELA Games has plenty to show the world, as we’ve made numerous additions to our portfolio, developed new mechanics, and pushed ourselves creatively. The team is looking forward to sharing all we’ve been up to, and equally excited to attend the award ceremony!”
ELA Games invites all attendees to visit Stand B350 to chat with the team, explore creative solutions to bolster your content library, and find new ways to engage your player base.
Dates: 16–18 September
Location: Stand B350, Feira Internacional de Lisboa & Meo Arena
The post ELA Games at SBC Lisbon: New Games, Market Growth, and Awards Night appeared first on Gaming and Gambling Industry in the Americas.
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