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EPIC and The Hippodrome Casino strengthen their connection

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A close working relationship between EPIC Risk Management and The Hippodrome Casino has been strengthened further thanks to the agreement of a landmark two-year partnership aimed at minimising the risk of gambling harm among the casino’s clients.

The two parties have recently combined to facilitate an initial pilot programme, delivered by EPIC as a precursor to the new arrangement, followed by a showcase event at the iconic central London venue, intended to highlight the need for harm minimisation training in UK casinos.

Now, EPIC will be working on site at The Hippodrome with both licenced and unlicensed customer-facing staff to ensure that all interactions with clients throughout their entire visit to the casino will have safer gambling practices at the heart of their approach.

The first such programme delivered by the globally-leading gambling harm minimisation consultancy will include a series of 20 workshops and four focus group evaluation sessions that look at key best practice areas, including identifying risk and harm in player activity, vulnerability, stigma, meaningful interactions and increasing confidence.

All will be co-facilitated in the context of EPIC’s extensive lived experience of both gambling-related harm and land-based casino management, with the intention that The Hippodrome staff can increasingly apply knowledge acquired through the workshop and put it to use in their real-world scenarios, as well as assessing the transfer of learning post-course in the evaluation sessions.

With 25 years of experience working in land-based casino environments, EPIC’s sustainability manager Joanna Whitehall will be taking a leading role in the delivery of the programme, and she has expressed her satisfaction that she will be able to share some key learnings from her career.

“We’re very pleased to have further strengthened a very close working relationship with The Hippodrome Casino,” she explained.

“We hear examples of the gambling-harm journey experienced by a number of our facilitators throughout the company. Training of this nature hasn’t been standard practice previously in casinos, so it stands to reason that customer-facing staff who may have felt an urge to intervene in cases of harm may not have had the knowledge on how to deal with such clients.

“Now we can provide specific examples of markers of harm, and how to bring up the conversation with confidence and empathy with the intention of identifying risk and preventing gambling-related harm before it happens.

“We look forward to working with The Hippodrome Casino further, to improve safety and confidence for staff and clients alike, and trust that we can continue to expand the reach of this programme to other land-based casinos across the UK who have expressed an interest in a similar project at their venue.”

Sam Douglas, director of business services at The Hippodrome Casino, added:

“We are thrilled to partner with EPIC Risk Management to help our employees build empathy and understanding through lived experience.

“The training they provide is invaluable, and we have already seen a positive impact on our team. We are happy that this partnership will assist us in creating a safe environment for our players in the years to come.”

B2B gaming licence

Wicked Games wins Swedish B2B gaming licence

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Approval from the Swedish Gambling Authority lets the studio supply content to licensed operators in Sweden.

Wicked Games has obtained a Swedish B2B gaming licence, clearing the studio to supply its content to licensed operators in Sweden.

The licence was granted by the Swedish Gambling Authority (Spelinspektionen) and expands Wicked Games’ regulated market footprint in Europe.

“Securing our Swedish licence is a strong validation of the compliance standards and technical readiness behind our business,” said Khadija El Abi, Head of Partnerships at Wicked Games. “Sweden is an important market for us, and this approval allows us to support licensed operators there with content built to stand out in competitive lobbies.”

Wicked Games said the approval supports its broader strategy to grow in regulated jurisdictions and make its content available to more operator partners in key markets.

The post Wicked Games wins Swedish B2B gaming licence appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Final Call for the N1 SEO Traffic Cup 2 Weeks to Win

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N1 SEO Traffic Cup — the first tournament in the N1 Traffic Cups series by N1 Partners — is entering its final stretch, with April 30 being the last day of the promo. Over 250 teams are already actively driving traffic to N1 Partners brands, as anyone can win — no matter when they joined the race.

Winning main rewards is absolutely realistic — final results are based on your team’s efficiency; there’s not a limited number of spots to compete for. All participants who reach one of the four prize tiers get rewarded, so the key focus is scaling your performance metrics.

Learn how to strengthen your current positions within two weeks — or enter the race effectively at the final stage!

Tips to run traffic for N1 SEO Traffic Cup: expert edition

Improving your results is always possible, particularly when you have access to fresh analytics.

The N1 Partners team has made it easier for participants by sharing insights from SEO experts:

    • Best approaches for iGaming SEO
      At the moment, classic SEO listings with an offerwall, cross-brand SEO and parasite SEO strategies across several Tier-1 GEOs are performing well.

  • Top products for SEO traffic in N1 Partners
    Among the products showing the best conversion rates and stability are HollyWin, Slot Mafia, Lucky Hunter, RollXO, and Slot Lounge.


  • Top GEOs for SEO traffic
    Markets such as AU, DE, CA, AT, CH, NZ, and NO are delivering strong results and are popular among N1 SEO Traffic Cup participants. These GEOs have a wide solvent audience, allowing both high volumes and strong average checks.

Have you already chosen the GEO and approach? Register at the N1 SEO Traffic Cup landing page and get to the top leaderboard positions!

N1 SEO Traffic Cup: FAQ for final-stage entrants

The N1 Partners team understands that joining at a later stage can feel more challenging, so they’ve collected the most common questions from affiliates and shared practical advice.

Where should a newly registered affiliate start to make the most of the first 48 hours?

“If an affiliate joins during the final two weeks, the key to success is to stay focused. I would recommend immediately concentrating on familiar GEOs and brands to get the first FTDs as quickly as possible.

The next step is to evaluate whether you have the resources to work with multiple brands. In the N1 SEO Traffic Cup, the number of brands directly affects the Brand Coefficient and overall results. And of course, it’s important to sync with your affiliate manager from the very beginning to build the shortest path to your first results.

There is no single fixed prize — affiliates can reach any reward level. Even if an affiliate does not reach the Level, generating a minimum of 20 FTD on at least one brand still qualifies them for the prize draw. That means there are no losers, and you can join the game at any time,” says Alexa Bond, Head of Affiliates at N1 Partners.

What mistakes do participants most often make when trying to speed up before the final?

“The most common mistake is trying to scale quickly by testing new GEOs and approaches where the team lacks expertise.

This usually leads to spreading resources unwisely, lower quality, and higher spend. The worst-case scenario involves campaign stoppages. At the final stage, it’s much more important to stay focused on stable sources and further optimise working strategies rather than testing new directions,” says Dmitry Filippov, Affiliate Team Lead (SEO) at N1 Partners.

Join the N1 SEO Traffic Cup — 2 weeks is enough to win!

N1 SEO Traffic Cup: conditions explained

Period: March 1 – April 30, 2026
Results: by May 10
Entry: from 20 FTD per brand

The mechanics are simple: you earn points (N1 Cup Score) based on generated FTDs, then multiply them by the brand coefficient.

The more brands you work with, the higher your multiplier and the faster your results grow:

  • 1 brand — x1
  • 2–3 brands — x2
  • 4+ brands — x5

This means you can not only scale volumes but also accelerate growth by driving traffic to multiple products.

Learn more about the conditions and rewards here!

N1 Partners is a multi-brand affiliate program:

  • 14+ casino and sportsbook brands with Reg2Dep up to 70%
  • 10+ Tier-1 GEOs
  • CPA up to €700 and RevShare up to 45% + NNCO for top partners + hybrid models

Be number one with N1!

The post Final Call for the N1 SEO Traffic Cup 2 Weeks to Win appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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JackpotX

Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In.

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Vegangster has expanded its partnership with Shared Luck by integrating JackpotX, a player-funded jackpot system now live across five client brands. Early results show an average opt-in rate of around 25%, with players actively choosing to join the jackpot via a simple opt-in toggle.

Across these deployments, JackpotX is configured as a player-funded system, where a portion of player activity contributes to a shared prize pool. This creates a continuously growing jackpot that runs alongside standard gameplay, adding a persistent betting incentive without interrupting the core gaming experience.

Unlike traditional fixed or operator-funded jackpots, this model scales with player activity. As participation increases, the prize pool grows, reinforcing visibility and engagement over time.

For operators, the integration introduces a retention and monetisation layer that is directly tied to player volume. Because the jackpot is funded through gameplay, it reduces reliance on upfront promotional spend while still creating a strong engagement loop.

Michael Oziransky, Chief Product Officer at Vegangster, commented:
“What stands out with JackpotX is flexibility. Operators can run multi-brand jackpots and tailor how they work, with real-time performance visibility. This made it easy for us to use a player-funded approach and boost engagement without additional operator spend.”

The integration requires minimal operational overhead and can be deployed across brands without complex configuration, allowing operators to activate jackpot-driven engagement quickly.

With JackpotX now live and scaling across brands, Vegangster and Shared Luck plan to expand the partnership further, focusing on deeper gamification mechanics and wider rollout across the Vegangster client network.

About SharedLuck

Sharedluck builds engagement infrastructure for online casinos. JackpotX, its flagship product, provides flexible jackpot creation, multi-brand management, real-time analytics, and tools built to increase player retention and overall casino revenue.

About Vegangster

Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.

Press contact
Romans Kozlovskis
Senior Content & PR Manager
[email protected]

The post Vegangster Integrates JackpotX Across 5 Brands, Reaches ~25% Player Opt-In. appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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