Latest News
In-Depth Research: 93% Satisfied with SOFTSWISS Game Aggregator
Client satisfaction with the SOFTSWISS Game Aggregator consistently rises from year to year. This conclusion is based on the results of the in-depth client research conducted by Kantar, a world-renowned data analysis and consulting agency, for iGaming software supplier SOFTSWISS.
The survey’s main objectives were to discover the most important indicators for operators in choosing a game aggregation platform supplier, and to measure the client satisfaction level of the SOFTSWISS flagship product, the Game Aggregator. This marked the second wave of the research, following the previous survey conducted in 2022.
GENERAL PREFERENCES IN CHOOSING A SUPPLIER
According to the survey findings, when choosing a business partner in the iGaming industry, the following functional characteristics emerge as the highest priorities:
- Fair pricing
- Wide portfolio of games and providers
- Ease of technical integration and its support
The lowest priority is assigned to the ability to integrate different products from the same company. At the same time, the significance of having licences and certifications for regulated markets increased – 47% of the respondents consider this indicator important, compared to 32% in 2022.
Speaking about emotional characteristics, which influence the choice of a supplier, the respondents highlighted the below Top 3 as the most significant:
- Top level of service
- Long-term and reliable partner
- Simple and quick communication with account managers.
Matching the key functional and emotional characteristics essential for operators, the SOFTSWISS Game Aggregator solidifies its leading position in the iGaming market. The robust client satisfaction with this product serves as a testament to its excellence.
GAME AGGREGATOR: CLIENTS SATISFACTION
According to the survey, 93% of current clients are satisfied with the SOFTSWISS Game Aggregator, with 53% of the respondents giving highly positive feedback, rating it between 9 and 10 points. This remarkable achievement exceeds the previous year’s findings, where the highest ratings were provided by 37% of the respondents.
The satisfaction level assessment encompassed various factors, including the indicators highlighted by respondents as the most important functional characteristics of the SOFTSWISS Game Aggregator: the speed of response to unscheduled maintenance requests and stable access to games. Notably, they scored the highest level of client satisfaction.
Tatyana Kaminskaya, Head of SOFTSWISS Game Aggregator, comments: “We are happy to receive such positive recognition, witnessing the increasing satisfaction and noting the areas for further growth. This difference in the share of completely satisfied clients in 2022 and 2023 proves that we know how to handle feedback well. We have considered the results of the last year’s survey, worked on clients’ requests, and succeeded in providing the top level service to bring our client’s business to a new stage.”
While the survey results and rising client satisfaction are important indicators, they are not the sole confirmation of the product’s progress and the team’s dedication to work for the client’s business success. The product has recently achieved a significant breakthrough: the total bets across all projects exceeded EUR 10bn in July. This milestone serves to reinforce further the Game Aggregator’s leading position in the global iGaming market.
The researchers believe that the degree of service excellence and the team’s commitment to refining the client experience has significantly driven client satisfaction growth. The support service operates 24/7, with an average initial response time of 1 hour, and resolution of issues typically within 15 hours.
SERVICE: SOFTSWISS & iGAMING MARKET
Aiming to establish itself as a reliable long-term partner associated with high-quality services and safety, SOFTSWISS provides comprehensive support to its clients. Analysing the level of service satisfaction, the researchers concluded that SOFTSWISS not only outperforms its competitors in this aspect, but also exceeded the previous year’s level – 8.6 of 10 points in 2023 against 7.9 points in 2022:
Summing up the research results, Andrey Starovoitov, Co-CEO at SOFTSWISS, notes: “We are very focused on our clients, analysing their demands and pain points. Understanding our clients is key to developing innovative products, improving service and building long-term, reliable partnerships. Research results like this are another step towards strengthening our ecosystem of solutions and products and, consequently, our clients’ competitiveness and revenue. We are pleased that the latest results show high satisfaction with our flagship product, the SOFTSWISS Game Aggregator, and our service. We have raised the bar significantly and are determined to consistently push the boundaries of work standards in the iGaming industry.”
About SOFTSWISS
SOFTSWISS is an international iGaming company supplying ISO 27001-certified software solutions for managing gambling operations. The expert team, which counts 1,400 employees, is based in Malta, Poland, Georgia, and Belarus. SOFTSWISS holds a number of gaming licences and provides one-stop-shop iGaming software solutions. The company has a vast product portfolio, including the Online Casino Platform, the Game Aggregator with thousands of casino games, the Affilka affiliate platform, the Sportsbook Platform and the Jackpot Aggregator. In 2013, SOFTSWISS was the first in the world to introduce a Bitcoin-optimised online casino solution.
Compliance Updates
Global Gaming Solutions welcomes the Isle of Man Government’s commitment to the iGaming sector
Global Gaming Solutions has welcomed a statement from the Isle of Man Government reaffirming its commitment to the iGaming sector. It comes after a year that tested confidence across parts of the industry.
The Isle of Man Government highlighted its strong iGaming history in a statement released today by the Department for Enterprise. The Island’s reputation comes from robust regulation, political and economic stability, and close working between Government, regulators and industry. The statement reaffirmed that iGaming remains a core and enduring part of the Isle of Man’s economy, now and into the future.
The Chief Minister said the Government has strengthened its understanding of risk in response to a more complex global environment. He added that additional resources and frameworks are now in place to respond to emerging threats. The statement confirmed that ICE 2026 in Barcelona is the starting point for a coordinated programme of engagement. Digital Isle of Man and other agencies will continue to make the case for the Island as a secure and trusted home for well-regulated iGaming.
Responding to the announcement, Global Gaming Solutions said the statement provides important reassurance for existing licence holders and prospective businesses operating in the sector.
Mark O’Neill, Managing Director of Global Gaming Solutions, said:
“The Isle of Man Government’s reaffirmation of its commitment to the iGaming sector provides important clarity and reassurance for existing licence holders and the wider global industry. The Island’s long-standing focus on robust regulation, awareness and mitigation of emerging risks and constructive engagement with industry continues to underpin its reputation as a trusted and well-governed jurisdiction.”
Global Gaming Solutions added that clear, public affirmation of Government support plays a valuable role in maintaining confidence during periods of change, particularly for jurisdictions with a strong international reputation for regulatory quality and cooperation.
The Isle of Man Government stated that it will continue to work closely with industry. The aim is to support sustainable growth, meet international standards, and secure the sector’s long-term success. The Government will carry out further outreach and information sharing over the coming year to ensure regulatory expectations and emerging risks are clearly understood.
The post Global Gaming Solutions welcomes the Isle of Man Government’s commitment to the iGaming sector appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Latest News
SCCG Enters Strategic Arrangement with Vanguard Strategies to Advance a Breakthrough Digital Engagement Platform for the Global Lottery Market
SCCG Management, a leading advisory firm in the global gaming industry, today announced that it has entered into a strategic arrangement with Vanguard Strategies involving proprietary intellectual property designed to redefine digital engagement across segments of the global lottery industry, with an initial focus on the U.S. lottery market.
The intellectual property provides the proprietary foundation for a fully integrated, regulator-compatible digital ecosystem intended to modernize how lottery stakeholders engage players, distribute content, and unlock new revenue streams across both retail and digital environments. The platform has been architected to align with existing regulatory frameworks while enabling meaningful expansion of participation, engagement, and monetization.
While specific technical and commercial details remain confidential, the underlying framework is designed to address long-standing structural limitations within the lottery sector—creating the potential for category-level innovation and substantial incremental revenue generation at scale.
Under the arrangement, SCCG will provide strategic advisory support, market positioning guidance, and selective industry engagement to help evaluate opportunities aligned with the platform’s long-term vision. The initiative is intended to surface interest from qualified stakeholders across the lottery ecosystem, including operators, suppliers, strategic partners, and institutional participants.
“This initiative represents a rare convergence of regulatory compatibility, digital innovation, and market-scale opportunity,” said Stephen Crystal, Founder and CEO of SCCG Management. “The lottery sector remains one of the largest and most under-digitized segments of regulated gaming. Working alongside Vanguard Strategies, we are approaching this thoughtfully and selectively, with a focus on long-term value creation rather than short-term exposure.”
The U.S. lottery market is one of the largest regulated gaming markets globally, generating sales of over one hundred billion dollars annually while remaining structurally constrained in terms of digital engagement. Solutions capable of operating within regulatory guardrails while meaningfully expanding participation and revenue potential remain exceptionally limited.
Additional information regarding the initiative will be shared on a confidential, case-by-case basis following initial discussions.
The post SCCG Enters Strategic Arrangement with Vanguard Strategies to Advance a Breakthrough Digital Engagement Platform for the Global Lottery Market appeared first on Americas iGaming & Sports Betting News.
Next stop ICE
The post Paysecure’s Merchant Base Grows Fivefold; Company Targets Rapid Expansion in 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
-
16-Reel Slot6 days agoMighty Wild™: Gorilla Unleashed – Wazdan Scales New Heights in Jungle Series
-
Arizona5 days ago
Arizona Department of Gaming Reports $44.9 Million in Tribal Gaming Contributions for the Second Quarter of Fiscal Year 2026
-
California7 days ago
CGCC Gaming Policy Advisory Committee (GPAC) Meeting: Jan 20, 2026
-
Alex Lorimer5 days agoMega Mammoth – Multiplier Mayhem Charges into the Gaming Corps Portfolio
-
Argentina Gambling6 days ago
BETER names Matias Tapia Gomez as LatAm Business Development Manager
-
Big Hot Flaming Pots5 days ago
Big Hot Flaming Pots: Tasty Treasures – Lightning Box Brings Land-Based Hit Online
-
Booming Games4 days ago
Booming Games and Live Play Mobile Launch “LivePlay™ Slots” with Exclusive Modo Debut
-
Affiliate Events4 days ago
Taking Off with N1 Partners at iGB Affiliate 2026 in Barcelona: Grand Final and a Helicopter for the N1 Puzzle Promo Winner
