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RubyPlay reimagines slots provision with innovative Immortal Ways mechanic
RubyPlay, an innovative B2B iGaming development studio, has launched a unique slots mechanic entitled Immortal Ways, providing operators and their players with a new gaming franchise to explore.
Combining a variety of well-known mechanics, Immortal Ways complements and conflicts these models to deliver an innovative gameplay never before seen. It features 10,000 ways to win, with two Hold and Respin zones central to the gameplay.
RubyPlay’s latest release, Immortal Ways: Diamonds, is the first to incorporate the mechanic. During any spin, special gold Coin symbols can land in these Arrays, holding for three further spins or until an Immortal Array is completely filled with Coins. This will pay out each value attached to the Coins, relative to a player’s bet.
Landing a Coin Wheel symbol in either Array will trigger a Prize Wheel to the left or right of the grid, where prizes including one of four jackpots and instant cash prizes could be won.
RubyPlay has ambitious plans to build Immortal Ways into a major slots series, with at least seven exciting new titles incorporating the mechanic to launch later this year. The company is also developing bespoke games for several operators, demonstrating the company’s ability to provide differentiated content for partners upon request.
The debut of Immortal Ways has already been well-received by players across several jurisdictions, setting new records for RubyPlay in overall bets, session lengths and retention rates.
Dr. Eyal Loz, CPO of RubyPlay, said: “We’re extremely excited to debut Immortal Ways, the product of much hard work and innovation from the RubyPlay team. This mechanic presents an entirely new and unique way to enjoy slots, with Immortal Ways: Diamonds seeing a fantastic reception since its launch.
“This release features 10,000 ways to win, with large symbol stacks and persistent coins combining for monster winning potential.
“We’re already developing the next range of titles within this new game series, dominating our product roadmap for the remainder of 2023. It’s a volatile and rewarding experience, and we’re sure it’ll be an immortal player go-to!”
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ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES
The $10 Million NLH and $2 Million PLO events start Sunday, April 13th, with top prizes projected at $1 million and $400,000 respectively
The countdown is on as ACR Poker’s flagship Dual Venom tournaments take center stage in just five days, boasting $12 million in guaranteed prize pools and spotlighting two major events: the $10 million NLH and $2 million PLO.
This Sunday, April 13th at 1:05pm ET marks the start of the two massive Venom events running side by side, offering players a chance to compete in some of the biggest tournament action on ACR Poker’s 2025 calendar.
The $10 Million NLH Venom starts with the first of five Day 1s this Sunday. Day 1 survivors will return for Day 2 on Monday, April 28th, and if they advance, continue to Day 3 on Tuesday. Day 3 survivors will compete for the Venom NLH title at the Final Table on Wednesday, April 30th at 4:05pm ET. With a $2,650 buy-in, the champion is set to win an estimated $1 million.
Meanwhile, the $2 Million PLO event spans three days and features a 6-max format. Also offering five Day 1 flights starting this Sunday, this tournament ties as the largest PLO event in ACR Poker’s history. The PLO champion is projected to win a top prize of $400,000, and players have the option to enter multiple Day 1s to build their stack heading into Day 2.
“We’ve all dreamed of that deep run in a big tourney. The best part about the Venom is anyone can take that shot,” said ACR Pro Chris Moneymaker. “Whether you buy-in directly or satellite in for a few bucks, NLH and PLO players are in for huge prize pools, great structure, and big poker action.”
For players still looking to lock in their Venom entry, ACR Poker is awarding over 1,000 seats through Venom Fever Satellites, with qualifiers starting at $0. The Beast, Venom Madness, Direct and Mega Satellites offer players affordable routes into both headline tournaments. Additional opportunities include the Venom Vault, which has already awarded over $150,000 in prizes and 22 X $2,650 seats.
ACR Poker is also hosting Venom Specials during every Day 1 and Day 2 of the Dual Venoms, featuring over $14 million in guaranteed prizes. Plus, the $500,000 GTD Venom Warmup has daily Day 1 flights running April 14th-27th, for a $66 buy-in.
For further details on the $12 Million guaranteed Dual Venom tournaments and other promotions, visit ACRPoker.eu.
The post ONLY FIVE DAYS UNTIL ACR POKER UNLEASHES MASSIVE DUAL VENOM EVENTS WITH $12 MILLION IN GUARANTEED PRIZES appeared first on Gaming and Gambling Industry in the Americas.
The renowned Mexican operator Logrand has installed Zitro’s new CONCEPT cabinets and a selection of its latest games at the New York Casino in Monterrey.
Building on its global success, the CONCEPT cabinet line stands out for its Magic Lighting, immersing players in a synchronized light display, resulting in a unique sensory experience. Furthermore, the cabinet’s large Screen Deck blends comfort with intuitive functionality, optimizing the experience for players and operational teams.
The installation of the CONCEPT cabinets is complemented by the addition of the medieval-themed multi-game Legendary Sword, in which players can double their prizes through unique mechanics with the help of a magic sword.
On the other hand, Fairyland Quest takes players to an enchanted forest where Magic Mushrooms give access to a different bonus each, while a friendly Fairy will give a special bonus that doubles the playing area.
Juan David Baracaldo, Director of Operations and Product, highlighted: “The addition of Zitro’s CONCEPT cabinets is a great step to continue offering unique and high-quality experiences to our players. The unique combination of technology, spectacular graphics, and the experience these cabinets offer will further elevate our casino’s entertainment offering.”
For his part, Johnny Ortiz Viveiros, founder of Zitro, expressed: “We are very excited to strengthen our partnership with Logrand, a strategic partner that shares our vision of providing exceptional gaming experiences. The new CONCEPT cabinets and games like Legendary Sword and Fairyland Quest are just the beginning of what will transform how players enjoy entertainment.”
The post NEW YORK CASINO IN MEXICO WELCOMES CONCEPT AND NEW GAMES FROM ZITRO appeared first on Gaming and Gambling Industry in the Americas.
Marc Burroughes has been appointed Chief Commercial Officer (CCO) of EveryMatrix’s Casino division, driven by CasinoEngine, the group’s flagship integration platform powering global tier-1 operators to record growth.
Burroughes has spent close to two decades in the iGaming industry including senior roles at IGT, Light & Wonder and OpenBet with extensive commercial experience setting strategies and managing tier-1 customers in integrating content from leading game studios, platforms and aggregation solutions.
Reporting to casino business unit CEO Stian Enger, he will be responsible for commercial strategy across EveryMatrix’s CasinoEngine business unit that generated €2.8 billion in Gross Gaming Revenue (GGR) for customers in 2024, processing more than 73 billion game rounds.
His new CCO role involves a multitude of responsibilities including defining and setting the commercial strategy for CasinoEngine; delivering the forthcoming EngageSuite ecosystem to existing and new clients; working closely with the SlotMatrix and EveryMatrix Games teams to help customers move to a full platform solution and more.
Ebbe Groes, Group CEO and Co-Founder, EveryMatrix, said: “Marc has a strong track record working in senior positions for some of the industry’s major providers and delivering premium casino solutions for tier-1 brands.
“As we continue to grow at pace, and as our casino business unit goes from strength-to-strength, we’re looking to accelerate this even further in the months and years ahead under Marc’s commercial leadership.”
Marc Burroughes, CCO, Casino, EveryMatrix, said: “When the opportunity came to join EveryMatrix on their journey to rapid growth there was only one answer I could give.
“The group’s casino division is among the best I’ve seen in my 17 years in the industry and it still has room to significantly grow. I want to maximise all the opportunities we’ve identified and I’m confident we can achieve some big targets.”
The post Marc Burroughes appointed Chief Commercial Officer Casino at EveryMatrix appeared first on European Gaming Industry News.
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