Play’n GO has published its 2025 Sustainability Report, framing the year as a milestone as the supplier marks 20 years in the gaming industry. The report covers performance across four pillars—Players, Partners, People and Planet—and positions sustainability as tied to product design, operations, and partner expectations.

On climate reporting, the company said it has “achieved and exceeded” its long-term 90% reduction target for Scope 1 and 2 emissions, and reported a 69% absolute reduction in Scope 3 emissions versus its 2023 base year. Play’n GO also said its total material emissions for 2025 were kept below 500 MTCO2e.

The report also points to a move into land-based delivery. In 2025, Play’n GO said it launched its first land-based gaming solution in partnership with Genting UK, positioning the rollout as part of a “player-first, low-footprint approach” for regulated venues.

On responsible entertainment, the company said it continues to reject game mechanics it believes “compromise player trust or wellbeing,” and highlighted participation in discussions on digital wellbeing and cognitive health, including at the United Nations and G7. “We have always believed that great entertainment should be fun, safe and fair,” said Vanessa Björkbacka, Director of CSR at Play’n GO.

The report also outlines internal development and reporting infrastructure. Play’n GO said 43% of employees engaged in AI-related learning during 2025 and that average training time exceeded seven hours per employee globally. It added that reporting was further aligned to the UN Sustainable Development Goals and World Economic Forum Stakeholder Capitalism Metrics, alongside investment in “secure, AI-supported carbon data management.” “As expectations on transparency and accountability continue to rise, we see it as our responsibility to lead,” Björkbacka added.

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Incentive Games has partnered with Hollywoodbets to roll out a multi-experience gaming suite in South Africa. Two Incentive Studios real-money titles, Mega Flight and Velocity, went live on Hollywoodbets’ platform on 7 April.

The launch marks Incentive Games’ entry into the South African market. The company said additional content is planned, including free-to-play games to follow as part of the next phase of the collaboration.

Ahmed Baker, Chief Commercial Officer at Incentive Games, said, “We’re delighted to partner with Hollywoodbets, the leading operator in South Africa, as we officially enter this exciting and fast-growing market. Launching Mega Flight and Velocity is just the beginning and we look forward to rolling out more of our real-money games and free-to-play portfolio to their players as part of our long-term plans in the region.”

Wayde Dorkin, Head of Product at Hollywoodbets, said, “We’re excited to welcome Incentive Games to Hollywoodbets as part of our ongoing commitment to bringing fresh, engaging and innovative content to our players. The launch of Mega Flight and Velocity introduces a new layer of interactive entertainment to our platform, and this partnership reflects our focus on working with leading global suppliers to enhance our gaming offering. We look forward to growing this collaboration and delivering even more compelling experiences to our customers.”

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Infingame is strengthening its position in one of the fastest-growing segments of the iGaming industry, leveraging deep expertise in sweepstakes to help operators and game developers unlock new growth opportunities.

Over the past year, sweepstakes have moved from a niche concept to a major focus area, particularly in North America, where the model has gained significant traction across the US, with growing interest in markets such as Canada and Australia. This momentum is being driven by a fundamental shift in how players engage with gaming products.

“Sweepstakes introduce a different kind of experience,” said Dmytro Kryvorchuk, COO at Infingame. “By using token-based systems, the focus moves away from immediate financial outcomes and towards entertainment, progression, and longer player sessions.”

Infingame has positioned itself as a bridge between traditional iGaming and the sweepstakes ecosystem. While its aggregation platform connects operators to over 150 game providers, only a limited number currently offer sweepstakes-adapted content. To address this gap, Infingame works closely with studios to support the transition.

“Developing for sweepstakes is not a simple port of existing games,” Dmytro Kryvorchuk noted. “Studios must rethink everything, from language and UX to mechanics and compliance. Terms like ‘bet’ or ‘cash’ often need to be replaced entirely, and dual-currency logic must be built into the core experience.”

Infingame supports this process through technical integration, regulatory guidance, and a streamlined API that allows developers to adapt and scale content efficiently. The company has also played an active role in mentoring providers through the adaptation process, accelerating their entry into the sweepstakes market and expanding the available content pool for operators.

This collaborative approach has enabled Infingame to build a strong foothold in North America, working alongside some of the region’s largest sweepstakes operators. As a result, new clients can be onboarded quickly, with access to relevant content and practical expertise from day one.

A key differentiator lies in Infingame’s role beyond aggregation. The company acts as a strategic partner, helping operators navigate the complex and often fragmented regulatory landscape. In North America, where requirements vary significantly between states, compliance remains a central challenge.

“We don’t just provide content, we help operators understand how to structure their platforms correctly,” Kryvorchuk said. “That includes everything from choosing the right mechanics and terminology to connecting them with legal advisors, payment providers, and financial partners who specialise in sweepstakes.”

As the market matures, Infingame continues to invest in expanding its sweepstakes offering. The company is actively onboarding new providers, sharing market insights, and supporting studios in navigating regulatory nuances.

At the same time, Infingame is enhancing its engagement toolkit. Early results have shown measurable increases in player activity and retention, particularly in reactivating dormant users. Building on this momentum, new features such as Challenges are being rolled out to give operators additional ways to drive engagement and differentiate their offering in an increasingly competitive space.

By combining content, technology, and hands-on expertise, Infingame is helping shape the future of sweepstakes, transforming it from an emerging trend into a sustainable, high-value segment of the global iGaming industry.

About Infingame  

Infingame is a leading game aggregator built to help operators move faster and scale smarter. Through a single API integration, the platform gives access to a portfolio of over 16,000 games from more than 150 providers, allowing partners to launch quickly without dealing with multiple integrations.

Delivered via a single API, Infingame offers unparalleled technical excellence, the industry’s fastest spin times, exclusive tournaments and strategic partnerships with top-tier operators in North America, LatAm and beyond. Spanning a portfolio of slots, crash games, sweepstakes and live casino, book a demo via the LinkedIn page, website or at [email protected].

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