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AvatarUX extends distribution agreement with Light & Wonder to include existing top-performing titles
AvatarUX, the award-wining games studio, has further extended its milestone distribution agreement with a subsidiary of Light & Wonder, Inc. to include an even broader allocation of its portfolio.
The agreement announced in 2022, which initially saw both companies collaborate to create eight new bespoke games over a three-year period, will now mean popular, portfolio titles, including smash hits CherryPop™ and MonkeyPop™, will be made available across Light & Wonder’s OPENGAMING™ platform, one of the world’s leading digital casino ecosystems.
This agreement will greatly boost AvatarUX’s player reach and will see some of the studio’s top performing titles being launched in new markets and jurisdictions, such as North America. The collaboration with the global leader in cross-platform games and entertainment, Light & Wonder, will contribute to expanding the distribution of AvatarUX’s immersive games portfolio by allowing the Studio to launch its top-performing titles, together with its unique PopWinsä mechanics, to new players in 2023.
Niki Longmuir, Chief Executive Officer at AvatarUX, said: “Light & Wonder is an iconic iGaming brand, and our collaboration has already born significant success.
“Strengthening our partnership will see us roll out some of our most popular hits to its network, further increasing both our brand visibility and our revenue streams. It will allow us to launch a diverse portfolio in top markets like the US and offer some of our top games to the players there. It’s a fantastic step for us, and we’re confident we can continue to add value to Light & Wonder.”
Steve Mayes, Digital Head of Partnerships at Light & Wonder, added: “Our relationship with AvatarUX has already proven to be a success after only a few short months. We’re thrilled to expand this further to include additional top-performing content that is hugely popular with players.
“AvatarUX is one of the most exciting emerging game providers in the industry, and we’re delighted to be working with them more closely than ever.”
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GR8 Tech Turns Up the Heat with Limited Edition Drop

GR8 Tech debuts its limited-edition sports apparel and accessories drop: Fight for Greatness. Inspired by the champion mentality of Oleksandr Usyk and his Ready to Fight platform, the collection channels the same high-performance culture of those who thrive under pressure, move with purpose, and execute without compromise.
FIGHT to PERFORM—this single idea behind the collection reflects the heavyweight mindset GR8 Tech and Ready to Fight share: progress and success are earned, not gifted. It is the thread that ties together performance, purpose, and ambition across each item in the drop.
“Fight for Greatness is a statement of how we operate at GR8 Tech and how we see the world. We spent over three months shaping this line, from the first sketch to the final stitch. Behind each of the 15 items is the work of more than 20 passionate people who brought their creativity, expertise, and belief in the message to life. We didn’t just design clothes, we translated a culture of performance into gear you can wear,” said Iryna Ilchanka, Creative Lead at GR8 Tech.
Explore the Collection
Fight for Greatness line blends elevated style with uncompromising performance. From soft-touch tees and premium hoodies to moisture-wicking sport sets and precision-cut boxing gear, each piece balances everyday comfort with functional power. Accessories like ergonomic hydration bottles and high-tech protective mouth guard round out the lineup.
The collection reflects its core dualities: casual wear meets cutting-edge innovation, minimalism pairs with bold statements, and style integrates with utility. Built to move under pressure, each piece reflects the mindset of champions—where style meets strategy, and performance never lets up.
Join the Heavyweight Club
The Fight for Greatness collection is part of GR8 Tech’s Heavyweight Club—a community for iGaming professionals who lead under pressure, deliver consistent performance, and scale with purpose.
“We believe lasting success is built on partnership, not just products. The Heavyweight Club brings that to life—a space where iGaming leaders collaborate, innovate, and raise the bar together. The Fight for Greatness collection reflects that same mindset. For us, performance is culture—and it shows in everything we do, right down to what we wear,” said Viktor Ishkov, Head of Global Marketing and Strategy at GR8 Tech.
🥊 Make a statement—wear the mindset like a champ.
The limited-edition drop is available online and will be showcased at iGB L!VE London, July 2–3, 2025.
Visit GR8 Tech at booth U34 to see the collection, connect with the team, and join the movement.
The post GR8 Tech Turns Up the Heat with Limited Edition Drop appeared first on European Gaming Industry News.
Latest News
Inspired Expands Netherlands Footprint with Starcasino Partnership

Inspired Entertainment, Inc., a leading provider of B2B gaming content, systems, and solutions, has announced the launch of its top-performing iGaming content in the Netherlands with Starcasino, an established online casino and sportsbook brand in Belgium, and that is now expanding into the Dutch market.
Following its success in Belgium, Starcasino is rapidly expanding its footprint in the Netherlands’ iGaming market. The partnership provides Starcasino access to Inspired’s top-performing titles, offering Dutch players an enhanced online casino experience driven by Inspired’s high-quality iGaming content, which has demonstrated proven results.
Through this collaboration, Starcasino’s Dutch customers can now enjoy a wide range of Inspired’s most popular titles including high performers such as, Big Bonus™, Stacked Fire 7’s™, Big Piggy Bank™, Golden Winner™, Big Bonus Booster™ with additional game launches planned throughout the year.
“We’re thrilled to bring our best-in-class games to Starcasino as they grow their presence in the Netherlands,” said Claire Osborne, VP of Interactive at Inspired. “Our proven content resonates strongly with European audiences, and we’re confident it will support Starcasino’s momentum in this exciting and competitive market.”
“Partnering with Inspired is a major step in our Dutch expansion,” said Pieter van den Bos, Director at Starcasino. “Inspired’s diverse portfolio, featuring seasonal favourites, unique mechanics and classic themes, will greatly enrich the gaming experience for our players. This launch underscores our commitment to growth in the regulated Netherlands iGaming space.”
The post Inspired Expands Netherlands Footprint with Starcasino Partnership appeared first on European Gaming Industry News.
EveryMatrix Press Releases
SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels

SlotMatrix announces the official launch of Fortuna Gold, set in a mythological odyssey where ancient gods and glittering fortunes await.
Set in a mythical realm where Zeus commands thunder and Fortuna blesses the reels, this six-reel, medium volatility slot sees players seek the blessings of the deities and collect wins, coins, and jackpots.
With a potential 10,000 ways to win, 96% RTP, and the chance to claim up to 5,542 times the player’s stake, Fortuna Gold makes every spin exciting.
The heart of the game lies in the Coin Avalanche mechanic, triggered when the goddess Fortuna symbol lands on both reels 1 and 6. Coins start cascading onto the reels, and players who are lucky enough to fill entire rows, or the entire screen, will win special jackpots including the Grand Jackpot.
Landing four Bonus symbols triggers a Free Spins bonus, where Coin and Thunder symbols make the positions hotter, multiplying the coin’s value. Players can also collect diamonds during this mode. If the goddess Fortuna deems a player worthy and allows them to collect five diamonds, they win the Grand Jackpot.
Fortuna Gold is available now through SlotMatrix. As with all SlotMatrix titles, the game is enhanced by EveryMatrix’s proprietary gamification features, including free spins, leaderboards, and tournaments, and can be integrated with EngageSuite, the all-in-one player loyalty solution.
The slot was developed by Fantasma Games, a game studio EveryMatrix acquired in October 2024.
Bjorn Sjoberg, COO, SlotMatrix, said: “Fortuna Gold is a heavenly example of the kind of content we always aim to deliver. It is visually stunning, with highly engaging mechanics and a global appeal, designed and delivered by our talented games team. We can’t wait to show you even more in the months to come.”
The post SlotMatrix unleashes divine riches in Fortuna Gold where gods rule the reels appeared first on European Gaming Industry News.
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