Artificial intelligence
Expert predictions: will gambling be popular in 2023?
Many people are watching gambling remain on the rise all over the world. The main reason for this is that all countries often see gaming as a source of revenue for their services and projects. Mobile games and online games are also very popular. Their convenience and simplicity are attracting more and more customers.
The gambling market is getting bigger every day. The turnover of the global market in 2023 could reach $525 billion. This is all because gambling is developing and adopting advanced technologies. You can learn about online gambling here https://en.wikipedia.org/wiki/Online_gambling.
Mobile Games
In 2019, it was noticeable that the number of land-based casinos declined. Mobile platforms have quickly replaced them and are growing rapidly. Since 2017, usage rates on mobile casino sites have increased from 10% to 75%. This is not surprising, as this format has the following advantages:
- simple and clear interface;
- the possibility of playing from anywhere in the world;
- convenience of games;
- fast loading.
This contributes to the fact that mobile gambling will only develop in the future.
New Gaming Opportunities
Both augmented and virtual reality have penetrated gaming technology markets. Experts say they will be even more popular in 2023. Such 2 adaptations give all players an enhanced experience. Such growth should occur in online casinos and gambling betting companies. The 3D market in casinos will also be available. This will improve the gaming experience for everyone, especially with the new touchscreen devices.
Gaming Opportunities Around the World
Many researchers predict the possibility of an over-saturation of gambling markets in the United States, Australia and Europe. But others say that revenues in all of these markets could increase by 3 percent each year. Live casino feeds are available in real time. This gives you the opportunity to bet on a game while you are watching it. Sports betting markets and horse racing will also grow. Tracks will provide live streaming as well as in-game or on-track betting.
Experts believe that gambling will grow in Asia as well. Thanks to Macau and Hong Kong, there has been great growth here. Now Japan has opened up the gaming market as well. But there is space for more countries as well. Cambodia, Korea and Vietnam will continue to insist on legalizing gambling.
South America has nothing to offer people in the gaming market. Only Brazil has casinos. But in the future, there could be a big explosion in the gambling market. The legalization of betting companies and online gambling could also start here. This will allow some gambling companies to begin operations and increase revenues.
What Will Happen to the Slot Machines

Many people always thought that casino games are perfect and there’s no need to change anything about them. But developers are constantly turning classic slots into exciting games with plots and mechanics. Thanks to this direction of development, we can count on new perspectives in the industry.
It is expected that the new StayCasino slots will be able to present the same sensations to customers as in land-based casinos. Slots developers are even introducing and inviting popular brands, video games, movies and music bands. All this is to attract customers.
New generation slots will conquer everyone with many features. Players will have thousands of winning lines, unknown multipliers, jackpots and maximum winnings. And everyone will be able to find them here https://www.slotsup.com/casino-bonus-list/free-spins.
You can see in the table what else will change:
| Possible changes | Description |
| Cryptocurrency | It has become commonplace that cryptocurrency has replaced money in various areas. But many believe that it will soon reach a new level. This applies not only to bitcoin, but also other types of cryptocurrencies. It will speed up transactions. In the future, every casino will accept crypto as a means to play. |
| Artificial Intelligence | It is considered that artificial intelligence will soon be found in every gambling establishment. It will be used as a way to attract new users, retain them, as well as fight against cheaters. A market as well as user preference are analyzed with its help. Also, machine equipment is developing day by day. It will become a reliable assistant in the gaming space. |
How the Game Catalog Will Change
The next year predicts that the development of technology in gaming companies will grow rapidly. So, developers are constantly updating their offers, and providing more options for entertainment. According to some predictions, several trends will remain unchanged. This refers to improved visual quality, and improved screen resolution of 8K.
In some cases, the popularity of gambling entertainment leads to an increase in the number of mental disorders in people. Therefore, companies are improving responsible gambling measures. New standards will be set to limit access to minors and irresponsible spending.
As observed, the gambling industry is not stopping in its development – this pleases fans all over the world. The coronavirus epidemic has given a big boost to gambling.
In 2023, we can expect several things in all of online gambling. Cryptocasinos may slow down a bit due to the difficult situation in the cryptocurrency market. Crypto payment systems will develop at the same time. You can learn more about this currency here https://www.britannica.com/topic/cryptocurrency.
We can also expect the growth of live games along with slots. There may be a slight drop in interest in online table games and classic online casinos, which will not be able to compete with more advanced online “colleagues”. In any case, time doesn’t stand still and things are evolving. Gambling will never bore experienced players, and new users will want to know the taste of victory.
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AI in gaming
ZingBrain AI Boosts Hondubet Engagement
ZingBrain AI Drives Hondubet Growth with Real-Time Personalisation
ZingBrain AI is reshaping the iGaming landscape by delivering measurable performance gains for Hondubet through advanced real-time personalization technology.
By replacing its manually curated casino lobby with a fully automated, API-driven solution, Hondubet has unlocked a new level of player engagement and operational efficiency. The AI-powered system dynamically adapts content to individual player behaviors, ensuring that each user encounters games tailored to their unique preferences.
Significant Performance Gains Across Player Segments
Data from a controlled A/B test comparing the legacy manual lobby with the new personalized system highlights substantial improvements:
- A 25% increase in Gross Gaming Revenue (GGR) and turnover among newly registered players
- A 10% rise in total bets placed by returning users
- A 25% boost in the number of unique games explored across the player base
These results underscore the effectiveness of AI-driven personalization in enhancing both user engagement and revenue generation.
From Manual Management to Intelligent Automation
Previously, Hondubet relied heavily on manual processes to manage its casino lobby, requiring constant updates and resource-intensive oversight. According to Julian Pareja Garcia of Hondubet, the shift to ZingBrain AI has been transformative.
The automated system continuously learns from player interactions, refining game recommendations and lobby sections without human intervention. This allows the operator’s team to focus on strategic initiatives rather than routine maintenance.
Smarter Player Experiences Through AI Innovation
Oleg Smolerov emphasized the collaborative approach between the two companies, highlighting a shared commitment to innovation and product excellence.
Rather than static content placement, the AI engine ensures that every element of the lobby evolves in response to real-time data. This creates a more intuitive and engaging user experience, where players are presented with content that feels both relevant and natural.
Aligning Commercial Goals with User Experience
Beyond engagement metrics, the integration also supports Hondubet’s commercial strategy. Through ZingBrain AI’s Game Promotion tool, priority titles can be strategically surfaced within personalized sections.
Crucially, the system evaluates performance continuously. Games that fail to resonate with players are automatically deprioritized and replaced with more relevant options. This ensures a balance between promotional objectives and player satisfaction, maximizing both retention and monetization.
A New Standard for iGaming Personalisation
The success of this integration signals a broader shift within the iGaming industry toward intelligent automation and data-driven experiences. By leveraging AI to personalize every touchpoint, operators like Hondubet are setting new benchmarks for engagement, efficiency, and revenue growth.
As competition intensifies, solutions like ZingBrain AI are poised to become essential tools for operators seeking to deliver meaningful, high-performing user experiences at scale.
The post ZingBrain AI Boosts Hondubet Engagement appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
Artificial intelligence
AxiumAI launches conversational AI engine to redefine World Cup sportsbook UX
AxiumAI, a leader in AI-driven sportsbook engagement, has introduced AxChat, a context-aware conversational interface that redefines how players interact with sports betting platforms.
Designed to handle the scale and intensity of major global tournaments, AxChat goes beyond traditional menu-driven navigation by enabling natural-language conversations. Players can ask questions in real time, receive tailored guidance, explore markets, interpret match dynamics, and place bets seamlessly—all within a single interface.
AxChat provides instant clarity and personalised recommendations, fast access to deep-linked bets, and one-click transaction capabilities. Its context-aware insights cover pre-match and in-play markets, including Bet Builders, helping operators capitalise on high-traffic events like the expanded 48-team World Cup with over 100 matches.
By linking conversation directly to the bet slip and account, AxChat allows users to access bet history, payments, limits, and promotions without leaving the interface. Unlike generic AI chat solutions, AxiumAI develops its tools based on hands-on sportsbook experience, ensuring AxChat addresses both player engagement and commercial performance.
The solution is globally scalable and integrates seamlessly with AxiumAI’s proprietary engagement engine, Verso, enabling dynamic content, narratives, and propositions to be delivered across all sportsbook touchpoints. Together, AxChat and Verso combine conversational intelligence with autonomous guidance, turning real-time insights into actionable bets and enhancing player engagement.
Adam Lewis, CEO of AxiumAI, said:
“AxChat represents a new UX paradigm for sportsbooks. With the expanded World Cup bringing more matches, unfamiliar teams, and a surge in recreational players, traditional navigation is no longer enough to engage audiences or support confident betting decisions.
“By allowing players to interact naturally and receive instant, context-aware responses, AxChat removes friction at the moment of intent. It gives players confidence while giving operators a powerful engagement layer that drives deeper market exploration, higher interaction, and increased pre-match and in-play NGR—without relying on bonus spend.”
The post AxiumAI launches conversational AI engine to redefine World Cup sportsbook UX appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
16Pay
BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay
BetConstruct AI cemented its strategic focus on the Middle East at Harmony ChoiceMe, an exclusive industry gathering aboard the luxury Lotus Royale Cruise.
Held two days before AIBC Eurasia, the invite-only event brought together senior iGaming leaders to preview BetConstruct AI’s latest AI-powered products and a major roadmap for live casino, sportsbook and payments innovation.
Strategic showcase: brands and partners on display
Harmony ChoiceMe highlighted the full BetConstruct AI ecosystem, with major product and partner updates from Choice Gaming, KISS AI Live Casino, Creedroomz, PopOK Gaming, Pascal Gaming, and FeedConstruct. The event was designed to demonstrate how AI, unified integrations and star-driven content can elevate operator offerings across regulated and emerging markets.
Key announcements & product launches
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Choice Gaming new roster — Vigen Badalyan unveiled three celebrity-driven releases for Choice Gaming featuring football icon Patrice Evra, MMA star Arman Tsarukyan, and artist/DJ Alec Monopoly, expanding branded live-show content and player appeal.
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Creedroomz slate — Vahagn Badalyan introduced two headline titles: Road to Eldorado, a high-energy Aztec-themed show game, and The Choice, a cinematic intuition-based title—plus a roadmap of immersive releases designed for live vertical growth.
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AI Game Recommendation → AI-driven lobby — Leonid Kirakosyan presented the evolution of the AI Game Recommendation System into a fully AI-driven lobby architecture that dynamically curates and personalizes the player experience.
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16Pay payment gateway — A new 16Pay gateway was unveiled to simplify payments, integrating hundreds of local and global payment methods for frictionless deposit and withdrawal flows.
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BetChain AI & SoftGates — BetConstruct AI showcased BetChain AI, an AI-powered collaborative page and content builder for iGaming, and SoftGates, a unified aggregator exposing the company’s sportsbook and casino portfolio via a single API for faster operator integration.
Why it matters for operators
The Harmony ChoiceMe announcements underscore two operator priorities: player personalization and integration efficiency. The AI-driven lobby fosters higher retention and conversion by surfacing the right games at the right time, while SoftGates and 16Pay drastically reduce time-to-market and payment friction for regional launches — key advantages for Middle East expansion.
Event close and next steps
The evening finished with a rooftop celebration on the Lotus Royale, marking a milestone for BetConstruct AI’s regional strategy. Following Harmony ChoiceMe, BetConstruct AI heads to AIBC Eurasia — industry partners and operators are invited to visit Stand 5S to demo the portfolio and explore commercial partnerships.
The post BetConstruct AI Sets Middle East Strategy at Harmony ChoiceMe Dubai — Unveils AI Lobby, BetChain, SoftGates & 16Pay appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.
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