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BGaming Collaborates with Pop Culture-Inspired Artist Thumbs for ICE London

Published

3 years ago

January 12, 2023

Reading Time: 2 minutes

BGaming, a fast-growing game development studio specializing in the iGaming industry, is excited to announce its exclusive collaboration with London-based artist Thumbs for the upcoming ICE London event. With this collaboration, BGaming is setting a precedent for future partnerships with local artists, and plans to bring similar collaborations to all major iGaming events in 2023, aimed to support talents and provide a space for experiments.

Visitors of the ICE London exhibition will have the opportunity to see BGaming’s popular game characters, such as Elvis Frog, Joker Queen, Cactus Cowboy Johnny Cash, and others, in a new light, inspired by pop culture. BGaming aims to push the boundaries of what is possible within the iGaming industry by providing a space for experimentation and sharing ideas.

In addition to showcasing this exciting new style and branding, the studio brings its best products at ICE London, including over 90 highly engaging games and the development of brand exclusives. The development of brand-exclusive and customized games has become the company’s unique selling point and has been highly valued by leading operators in the industry.

BGaming will also reveal details about its new product, BGaming Drops, which aims to raise player engagement. This new offering will interest casino operators attending ICE London, representing a unique approach to player retention.

“BGaming is thrilled to be working with Thumbs and enjoy the exciting new direction we are taking at ICE London. The studio stands for experiments and is constantly looking for new ways to push the boundaries of what is possible within the industry, with a particular focus on creating content for a younger audience”, said Kate Puteiko, Chief Marketing Officer at BGaming. “We look forward to bringing such experiments to all the major iGaming events in 2023 and welcome visitors of ICE London to be the first to enjoy the collaboration!”

“It’s always exciting as a creative when you get to collaborate with brands that allow you to express yourself. This project was a challenge as I had to take some of BGaming’s most popular game characters and reimagine them in my own style, but BGaming gave me complete creative freedom to explore this and ultimately this always leads to my best possible work.” Thumbs commented on the collaboration. “I had a lot of fun giving the BGaming characters a more vintage comic book feel which created a juxtaposition to their usual 3D look”

Visitors can book a meeting with the team on stand N8-120 at ExCel London to explore the opportunities BGaming has to offer as an innovative game provider for the iGaming Industry.

BGaming is a fast-growing iGaming content provider converting gambling into gaming. Thanks to an expert team and a player-driven approach, the studio creates innovative and engaging products featured on reputable platforms and 800+ online casinos worldwide. BGaming is the world’s first to support cryptocurrencies and offer Provably Fair games. Today the brand’s portfolio includes 90+ products with HD graphics and a clear user interface for every device. The studio is also known for its brand exclusives created in partnerships with leading operators in the industry.

casino

Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party

Published

46 minutes ago

April 15, 2026

Wladimir P.

plaza-adds-monday-night-raw-ticket-raffle-to-wrestlemania-42-viewing-party

Downtown Las Vegas casino also brings in WWE Hall of Famer Rob Van Dam for a live Q&A on April 18.

Plaza Hotel & Casino will host WrestleMania 42 viewing parties on April 18 and April 19 in its showroom in downtown Las Vegas, adding a ticket giveaway for WWE Monday Night RAW on the second night.

The casino said all guests attending the Sunday, April 19 viewing party can enter a free raffle to win two tickets to Monday Night RAW on Monday, April 20 at T-Mobile Arena, seated in one of the venue’s premier Loge Boxes.

On Saturday, April 18, the Plaza will feature WWE Hall of Fame wrestler Rob Van Dam (RVD) as a special guest. The property said RVD—also billed as “Mr. Monday Night”—will lead a live Q&A at 1:30 p.m. ahead of the WrestleMania 42 start time at 3 p.m., and will be available for autographs and photo ops.

Both events are 21+ and run in the Plaza showroom, with doors opening at 1 p.m. and the viewing party starting at 3 p.m. The Plaza said it will offer drink specials and buckets of beer priced at $30 for domestic brands and $35 for imported.

Tickets with seat selection are priced at $40 per person (plus fees and taxes), according to the casino, with details and purchasing available via the Plaza’s website.

Relevant data as follows:

Plaza Hotel & Casino WrestleMania viewing party details: https://www.plazahotelcasino.com/entertainment/wrestlemania-viewing-party/ Primary source for ticketing, schedule, and pricing referenced in the article.
WWE Monday Night RAW: https://www.wwe.com/shows/raw Official WWE show page to support the RAW reference and event context.
T-Mobile Arena events calendar: https://www.t-mobilearena.com/events Venue source to corroborate event location and provide broader event context.
Plaza Hotel & Casino: https://www.plazahotelcasino.com/ Company homepage for readers seeking more information on the property hosting the viewing parties.

The post Plaza adds Monday Night RAW ticket raffle to WrestleMania 42 viewing party appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

eSports

MEGA hires Leapfox founder Patrick Collins as VP of Growth

Published

47 minutes ago

April 15, 2026

Wladimir P.

mega-hires-leapfox-founder-patrick-collins-as-vp-of-growth

The ex-Wasserman and former Excel Esports partnerships lead joins the London-based group behind the Esports Awards and MOBIES.

The Mobile, Esports and Gaming Alliance (MEGA) has appointed Patrick Collins as Vice President of Growth, the company said on April 15, 2026. Collins will lead growth strategy, including commercial partnerships and new business development, from London.

Collins joins from boutique agency Leapfox, which he founded in early 2022. Prior to that, he led commercial partnerships at UK esports organisation Excel Esports, securing deals with brands including BT, Sony, JD Sports, Neosurf and Chupa Chups, alongside partners such as HyperX, Anda Seat, Belong Gaming Arenas and Chillblast PCs.

Earlier in his career, Collins worked at sports marketing agency Wasserman, where MEGA said he helped secure EE’s six-year partnership with Wembley Stadium and advised brands including American Express, Vodafone and PepsiCo. The company also cited experience working with Premier League football clubs and brands including Barclays, Santander, Under Armour and Puma.

“I’m pleased to officially join MEGA at such an important time for esports and gaming,” said Patrick Collins, VP of Growth at MEGA. “Having worked across traditional sport, esports, and commercial partnerships, and founding Leapfox to bridge these worlds and guide my clients, I’m looking forward to applying my experience to support MEGA and our properties as we continue to grow.”

“We’re delighted to welcome Patrick to MEGA as our new Vice President of Growth,” said Michael Ashford, Co-Founder of MEGA. “His extensive experience, including founding Leapfox, uniquely positions him to shape the future of our company. With Patrick on board, MEGA is determined to accelerate our growth, embark on transformative partnerships, and deliver world-class experiences that will define the next era of esports entertainment.”

Relevant data as follows:

MEGA (Mobile, Esports and Gaming Alliance): https://themega.global/ Official company site to support the appointment and provide background on MEGA.
Esports Awards: https://esportsawards.com/ Official site for one of the properties referenced in connection with MEGA.
MOBIES: https://mobies.com/ Official site for the Mobile Gaming Awards referenced alongside MEGA.

The post MEGA hires Leapfox founder Patrick Collins as VP of Growth appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

iGaming

Soft2Bet adds five brands in Q1 2026 and lines up Alberta licensing bid

Published

47 minutes ago

April 15, 2026

Wladimir P.

soft2bet-adds-five-brands-in-q1-2026-and-lines-up-alberta-licensing-bid

Soft2Bet said it opened 2026 with five new brand launches and four sponsorship deals, alongside market planning for Q2 2026. The company shared the update from Malta on April 15, 2026 as part of its Q1 2026 results.

In Q1, Soft2Bet launched Lodur in Sweden and Zinx in Romania. In Denmark, it launched Betinia, Betoro and QuickCasino. The company said the rollouts were part of a localized approach aligned with player behavior and regulatory environments.

Soft2Bet also announced four sponsorships aimed at strengthening regional visibility. In Canada, it partnered with the Oshawa FireWolves and Rock League Curling. In Romania, it renewed its partnership with football club CFR Cluj. In Denmark, it cited brand exposure through the Betinia League and CampoBet Division.

For Q2 2026, Soft2Bet said it has submitted a license application in Alberta, Canada, and is evaluating Spain and Portugal. The company also said it plans to offer players a gamified tournament module for the upcoming FIFA World Cup, designed to extend engagement beyond traditional sportsbook formats.

Soft2Bet did not disclose revenue, active user metrics, or market-by-market performance data in the release.

Relevant data as follows:

Soft2Bet: https://soft2bet.com/ Company site for background, brand portfolio, and corporate updates referenced in the release.
Alberta iGaming (AGLC) – regulatory information: https://aglc.ca/ Official Alberta Gaming, Liquor and Cannabis information relevant to the stated Alberta license application.
Swedish Gambling Authority (Spelinspektionen): https://www.spelinspektionen.se/en/ Regulator context for the Sweden brand launch mentioned (Lodur).
Romanian National Gambling Office (ONJN):https://onjn.gov.ro Regulatory reference for Romania activity and brand launch (Zinx).