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MPL Poker onboards Jim Sarbh as its new brand ambassador

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Mobile Premier League, the world’s leading mobile eSports platform, has roped in celebrated actor Jim Sarbh as its brand ambassador for MPL Poker. Following the announcement, the brand also rolled out a new campaign “Let’s Poker” highlighting what makes MPL Poker the biggest platform for the popular skill-based card game in India, surpassing more than 25 lakh users in a little over three years.

In the ad film, Sarbh introduces the audience to the distinct and diverse types of players of the poker world: a supporting cast of mind readers, risk takers, penny pinchers, overthinkers, rainmakers, and crushers and bluffers. It deftly puts the spotlight on the masters and grinders of the game and the mental prowess required to win in Poker.

As a game of skill, Poker has steadily gained popularity in India and we are excited to team up with Jim Sarbh to take this to even more people across the country. Sarbh is a passionate player himself, and we can’t wait for other ardent lovers of poker to join India’s biggest poker family here at MPL,” said Manish Shrivastava, VP – Marketing, MPL.

Commenting on the association, Jim Sarbh said, “I am happy to announce my association with MPL Poker today. As a poker player myself, I have seen how this sport has grown significantly over the years and is now enjoyed by millions of players across the globe. In India, MPL has played an important role in promoting this ecosystem. I look forward to working closely with the brand as we open up more opportunities for people to showcase their skills with Poker. I can’t wait to start; let’s Poker!”

The poker arm of the gaming and esports major MPL is already well-known for its huge cash game leaderboards and tournaments worth INR 5 crore. It had earlier launched MPL Poker Academy working in concert with professional players and streamers like Dhaval Mudgal, Siddharth Karia, Parth Jain, Aniruddha Joshi and more, to help users at all levels to get familiar with the various nuances of poker, and hone their skills and strategies. It is home to content for beginners, intermediates, and advanced enthusiasts of the game. MPL last month also rolled out India’s first ever multi-game Loss Protection policy that is aimed at safeguarding the interest of the players.

Released today, Let’s Poker is a 360 degree campaign, and will run on TV, print, digital channels and OOH. In addition to this, MPL Poker will also be seen as one of the associate sponsors of the India-New Zealand series broadcast on Amazon Prime.

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Indian Government Releases Draft Rules for Online Gaming Act 2025

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The Indian Ministry of Electronics and Information Technology (MeitY) has released draft rules for the Promotion and Regulation of Online Gaming Act, 2025, which was introduced back in August.

The draft outlines how online games will be classified and registered, what formats are permitted, and the powers of the proposed Online Gaming Authority of India. It also specifies how registrations can be suspended or cancelled, how grievances will be addressed, and what penalties will apply for violations.

The ministry has invited public feedback on the draft, asking stakeholders to send comments on each rule by October 31.

The Act aims to draw a clear line between gaming and gambling. Passed in August, it bans online money games while supporting esports and “social gaming” (regular video games) as legitimate forms of entertainment.

Introduced by Union IT Minister Ashwini Vaishnaw on August 20 in the Lok Sabha, the Bill cleared the Rajya Sabha the next day and received presidential assent by August 22.

Prime Minister Narendra Modi called it a “major decision,” saying, “Gaming is not bad, gambling is. They call it gaming, but it becomes gambling.” He added that India should strengthen its global position in gaming and capture a larger share of the market.

The post Indian Government Releases Draft Rules for Online Gaming Act 2025 appeared first on European Gaming Industry News.

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DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu

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Following the 6.9 magnitude earthquake that struck Cebu and surrounding provinces on September 30, 2025, DigiPlus Interactive Corp., through its social development arm, BingoPlus Foundation, mobilized immediate assistance to the hardest-hit families residing in the island’s northern region. On October 5, 2025, the Foundation delivered 1000 family relief packs to the municipalities of Daanbantayan and Medellin, enabled by employee volunteers from Cebu-based BingoPlus branches.

Each pack was designed to support the immediate needs of a family of five and included 10 liters of potable water in reusable containers, 5 kilograms of rice, a hygiene kit and basic medicine. Collectively, the effort reached 1000 families or about 5000 individuals across both municipalities.

“These are communities that need swift, reliable help. Through our BayanihanPlus initiative, we work hand in hand with local officials and community leaders to reach the hardest-hit areas, prioritize those most in need, and get essential goods to families without delay,” said Paul Henczen Tamayo, BingoPlus Foundation Programme Manager for Resilience and Healthcare.

Dan Kemuel Mabano, BingoPlus Area Manager for Cebu, said: “While we had initially targeted the towns of Bogo and San Remigio, information on-ground advised us to go farther up into Medellin and Daanbantayan because relief goods still needed to reach those areas too.”

This deployment underscores DigiPlus and BingoPlus Foundation’s ongoing commitment to stand with Filipinos in times of crisis – leveraging the reach of its retail network to deliver immediate relief and hope to communities in need.

Don Adviento, BingoPlus Regional Manager for Visayas and Mindanao, said: “Following BingoPlus Foundation team’s quick deployment of relief packs from our DigiPlus warehouse in Parañaque, our employees from Cebu City, Mandaue, and Talisay volunteered to oversee the final distribution in northern Cebu.”

“It was a challenge transporting our stocks and navigating through the congestion and aftershocks, but it is rewarding to be able to deliver much-needed help to our fellow Cebuanos. Daghang salamat (many thanks) for the teamwork – from our head office, to our branches and our LGUs (local government units),” said Judaline Geraldez, Branch Manager of BingoPlus Park Mall and team lead of employee volunteers deployed.

The Foundation continues to assess the evolving needs of affected communities in coordination with local government units and partner agencies as recovery progresses.

The post DigiPlus, BingoPlus Foundation Deploy 1000 Family Relief Packs to Earthquake-hit Cebu appeared first on European Gaming Industry News.

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JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup

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JBO Thailand has launched an exclusive promotion for the 2026 FIFA World Cup Qualifiers, offering players an incredible opportunity to win a fully-paid trip to the Final round and earn up to 7000 Jcoin.

This exciting campaign is ongoing and will conclude on November 19, 2025, at 23:59 (GMT+8), providing football fans plenty of time to participate and secure fantastic rewards. To join the promotion, participants simply need to place bets on the 2026 World Cup Qualifiers matches through the JBO sportsbook platform. The JBO promotion can be accessed via the “Reward Corner” section on the JBO website.

A total of 18 lucky winners will be selected to receive the grand prize, which includes a fully paid trip for two people to the 2026 World Cup Final. The package includes round-trip flights, 4 to 5-star hotel accommodations, local transportation, match tickets and cash support for travel expenses. In addition, players can earn up to 7000 Jcoin based on their turnover, with rewards available across different tiers.

With the JBO easy-to-use platform, fans can enjoy the football matches and earn real rewards. The JBO App, available on both Android and iOS, provides a secure and smooth experience with quick withdrawals and easy gameplay. JBO provides a reliable platform for esports and traditional sports betting, offering opportunities to enjoy popular events and earn rewards.

The post JBO Thailand Launches Promotional Campaign for 2026 FIFA World Cup appeared first on European Gaming Industry News.

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