Canada
MediaTroopers Secures Maryland License
MediaTroopers, the pioneering digital marketing agency specializing in online sports betting and casino, announced this week that it received its Maryland license and is planning to launch activities in the Old Line State. Approved by the Maryland Lottery and Gaming Control Agency, MediaTroopers is now able to offer its decades of combined expertise and top-quality sports betting and casino services to avid bettors in the state.
MediaTroopers’s Maryland Casinos/Sports Wagering Vendor License
MediaTroopers has established itself as a leading publisher in the sports betting, casino, poker, and iGaming US regulated markets. Similarly, the company is also an innovative agency in many newly legalized states.
MediaTroopers is licensed in 10 US states that require a license, and the company operates in a total of 19 states where online gambling is legal, and in Washington DC. MediaTroopers recently also launched its regulated Canadian operations in Ontario. Like many of its US states, Canada has been proven a roaring success with sports bettors looking for legal, safe betting.
MediaTroopers’ current operating grounds include several of Maryland’s close neighbours. The company has seen success in states like Pennsylvania, New Jersey, and Virginia. Therefore, by bringing its quality marketing services to Maryland, the company can reach a brand new audience base and deliver up-to-date news on all things sports betting and online gambling.
Sam Segal, the CEO of MediaTroopers, noted, “We are beyond thrilled to have received a Casinos/Sports Wagering Vendor License with the Maryland Lottery and Gaming Control Agency. While we already hold valid licensing and regulation in over a dozen US states, adding Maryland to our substantial portfolio enables us to continue providing our pioneering services to the Mid-Atlantic region of the US.”
MediaTroopers have grown exponentially, more than doubling the number of US states it is operational in over the past year. After being like in 7 states at the end of 2020, the prominent affiliate company is now active in over 16 US states, with Maryland following close behind. This solid expansion has been made possible thanks to MediaTroopers being one of the first companies to obtain licenses and enter new states as soon as they go live.
Exciting Time For Old Line State Bettors
Maryland welcomed its first retail sportsbooks back in December 2021, but the state is yet to launch its online sports betting market. Yet, online betting may come to the state much sooner than you think. John Martin, the Maryland Lottery and Gaming Control Agency director, stated that online sports betting will launch in the fall of 2022, just in time for the 2022 NFL season.
Nonetheless, Old Line State bettors will likely have a vast number of sportsbook operators available in the future, as Maryland’s legislation allows up to 60 mobile licenses.
Notable newcomers to Maryland’s betting market may include Barstool Sportsbook, whose parent company (Penn National) acquired a land-based casino in the state in 2020. Ultimately, this would pave the way for an online Barstool sports betting platform in MD. Furthermore, both FanDuel and DraftKings offered significant financial backing to efforts supporting the legalization of sports betting in Maryland in 2020. Therefore, we will likely see both brands launch online operations in the state.
MediaTroopers already has a strong portfolio of dozens of leading US gambling operators and sportsbooks under its belt, including DraftKings, FanDuel, PointsBet, Unibet, and more. As such, thanks to the marketing agency’s long-standing partnerships with the country’s biggest brands, MediaTroopers can promote its partners in MD once legal online betting goes live.
The Future of Maryland Sports Betting
When asked about the future potential of the state, Segal continued, “With the potential for up to 60 mobile betting operators to gain a license in Maryland, the state has the possibility to become one of the US’ most significant online betting markets.”
“Ultimately, Maryland is a state we here at MediaTroopers are really looking forward to working in,” Segal added. “We highly anticipate bringing Maryland bettors even more fun and excitement with legal, safe, and responsible sports betting.”
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ComeOn Group announced a significant milestone in its sportsbook expansion journey with the addition of sportsbook to their offering in Ontario following the successful acquisition of the required permits. This addition represents a strategic advancement in the Groups sportsbook growth trajectory where they are set to double its sportsbook business in the coming years.
ComeOn Group is one of 51 active operators in Ontario. The Ontario market has experienced robust growth since its launch, reaching C$6.7 billion in revenue in 2023.* By 2029, the market is forecasted to grow by a total of 29%, with 2024 expected to close with a 20% increase.
ComeOn keeps investing in its sportsbook business acceleration that is powered by its proprietary sportsbook platform and in-house risk management and trading team. As a multi product vertical operator, ComeOn is striving to give its customer base a safe and exciting entertainment destination and this approach is now expanded to their Ontario audience.
Juergen Reutter, Chief Executive Officer at ComeOn Group, said: “We are very excited about the opportunities this new milestone opens up for us. As a casino-led operator it represents a key part of our sportsbook strategy to double our business in the coming years. Like in any of our other markets, we are striving for a differentiated sportsbook entertainment experience that is powered by our in-house technology. Our goal is to deliver top-tier entertainment to our players while fostering safe and innovative gaming experiences.”
*Source – H2GC H2 Ontario Data 25.10.2024 (excl. Lottery)
BCLC
INTRALOT Announces New Project with the British Columbia Lottery Corporation for Online Lottery Platform
INTRALOT S.A. has announced the undertaking of a new project between the British Columbia Lottery Corporation (BCLC), the sole lottery operator for the Government of British Columbia in Canada, and INTRALOT Inc., its US subsidiary, for the provision of an online lottery platform. The project also includes the digitalization of the existing land-based network.
The solution will be based on the Player X platform, part of the Lotos X ecosystem, and adds to the company’s overall partnership with BCLC, which has been extended until 2028.
INTRALOT is a leading player in a changing world of gaming. With significant experience in looking forward and anticipating emerging trends, the company provides future-proof solutions to regulated lottery and gaming operators around the world.
Hot on the heels of its most attended conference in history, the International Association of Gaming Regulators (IAGR) is excited to announce that its 2025 conference will take place in Toronto, Canada, from October 20 to 23, 2025.
The event will be held in partnership with the Alcohol and Gaming Commission of Ontario (AGCO) at the Westin Harbour Castle, offering stunning waterfront views and a premier, downtown Toronto location.
‘Fresh off the success of our Rome conference, we’re thrilled to continue the momentum with next year’s event in Toronto,’ said Ben Haden, IAGR President.
‘The IAGR 2025 conference promises to be another unparalleled opportunity for our global community to come together, collaborate and shape the future of gaming regulation. We’re looking forward to working with AGCO to bring it all together.’
AGCO CEO and Registrar Dr. Karin Schnarr, added, ‘We’re excited to welcome IAGR and its members to Toronto. This partnership provides a great opportunity to share Ontario’s innovative regulatory practices and foster meaningful discussions that drive positive change in the industry.’
Stay tuned for registration details early next year.
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