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F1 Star Daniel Ricciardo Teams Up with Crypto Exchange OKX
Daniel Ricciardo, McLaren Racing Formula One driver and crypto trading enthusiast, has partnered with OKX, the world-leading crypto trading app and web3 platform. This major multi-year partnership will see the Drive to Survive fan-favourite take on an ambassador role for the crypto exchange during the 2022/23 racing season.
The partnership marries Ricciardo, who has entered his eleventh season in Formula One and second year at McLaren Racing, with OKX, both at the top of their game. Together, OKX and Ricciardo will supercharge the fan experience through a myriad of activities. This will include a global campaign, supported by Ricciardo educating fans on cryptocurrency trading, as well as collaborating with designers from underrepresented communities to create a special edition racing helmet which will be worn during a race.
The relationship will also find new and exciting opportunities that will give Daniel’s fans an intimate insight into his crypto trading journey, with the chance to get to know him away from the racetrack.
OKX is Ricciardo’s trading platform of choice, along with 20 million other users in over 180 international markets. The partnership with Ricciardo follows the news of OKX becoming the Official Primary Partner of the McLaren Formula 1 Team and McLaren Shadow esports Team from 2022, which was announced earlier this month.
The 2022 Monaco Grand Prix on Sunday, May 29, will be the first race with Daniel Ricciardo as the official partner of OKX, and will see OKX branding carried on Ricciardo’s racing cap.
Daniel Ricciardo said: “It is an exciting time in the world of crypto, the possibilities are endless. I’m honoured to partner with OKX, who are one of the leaders in this space. They truly value their customers, and education, transparency and security is paramount to them. The fan experience is going to be at the centre of everything we do together, so expect big things from us this year. Game on!”
Haider Rafique, Chief Marketing Officer at OKX, said: “After spending time with Daniel talking about his passion for crypto trading but more importantly his desire to learn, it was obvious he is a seamless fit for OKX. The loveable F1 favourite will be integral in helping us expand the reach of OKX, supercharge the fan experience and educate new audiences on the benefits of trading responsibly with crypto. We are thrilled to be able to announce our long-term partnership ahead of the iconic Monaco Grand Prix, a race that is so special to Daniel.”
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GoldenRace launches Goal2Win to bridge the gap between football and numbers
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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.
Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.
Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.
Key features driving engagement and potential winnings:
Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:
- Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
- Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
- Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
- Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.
Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.
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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform
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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.
PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.
Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.
Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”
For PayAdmit’s merchants, the integration with Yaspa delivers:
- Real-time deposit confirmation
- Lower processing costs versus traditional methods i.e. debit and credit cards
- Reduced fraud and chargeback risk with bank-level authentication
- A smoother mobile journey with no card details to key in
Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.
Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”
The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.
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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business
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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.
Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.
Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.
Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.
Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”
Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”
The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.
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