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DraftKings Completes Acquisition of Golden Nugget Online Gaming

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DraftKings Inc. announced the completion of its acquisition of Golden Nugget Online Gaming, Inc. (“Golden Nugget Online Gaming” or “GNOG”) (the “GNOG Acquisition”).

The GNOG Acquisition will, among other things, allow DraftKings to leverage Golden Nugget’s established brand to broaden its reach into new customer segments and enhance the combined company’s iGaming product offerings through DraftKings’ vertically-integrated tech stack and Golden Nugget Online Gaming’s unique capabilities – including Live Dealer. The GNOG Acquisition does not include brick and mortar Golden Nugget casinos, which will continue to be owned by Fertitta Entertainment.

“Acquiring Golden Nugget Online Gaming gives us synergies across our business,” said Jason Robins, Chairman and CEO of DraftKings. “We anticipate that this acquisition will provide meaningful revenue uplift by utilizing our data-driven marketing capabilities and a dual brand iGaming strategy, gross margin improvement opportunities, and cost savings across external marketing and SG&A. I am proud to welcome the Golden Nugget Online Gaming team to the DraftKings family.”

“This will be an alliance unlike any other in the digital sports, entertainment and online gaming industry,” said Tilman Fertitta, Chairman and CEO of Golden Nugget Online Gaming. “Now that the acquisition is completed, I look forward to what the future will bring for our combined company and am confident this relationship will be a huge success.”

DraftKings will integrate Golden Nugget Online Gaming employees across its business, including Thomas Winter, who will transition to General Manager of North America iGaming, from his previous role as President of Golden Nugget Online Gaming.

Synergies and Strategic Benefits of the Acquisition

The GNOG Acquisition will deliver significant benefits to DraftKings as well as expected synergies of $300 million at maturity. DraftKings will deploy a multi-brand approach that will enhance cross-selling opportunities and drive increased revenue growth. In addition, there will be multiple channels for cost savings by, among other things, recognizing enhanced returns on advertising spending through marketing efficiencies, eliminating platform costs from migrating Golden Nugget Online Gaming’s current technology to DraftKings’ in-house proprietary platform, and reducing G&A costs, such as vendor services and duplicative overhead. Additionally, DraftKings and Fertitta Entertainment expect to rebrand certain current and future retail sportsbook locations at Fertitta Entertainment-owned Golden Nugget properties into DraftKings sportsbooks.

Combined company revenues

DraftKings expects revenue to increase from additional cross-promotion opportunities, which would be expected to complementarily grow DraftKings’ customer base by engaging existing Golden Nugget Online Gaming’s iGaming-first customers. Additional anticipated revenue synergies include potential technology and game expansion, such as Live Dealer offerings.

Marketing efficiencies

The GNOG Acquisition will allow DraftKings to drive efficiencies by streamlining marketing and capitalizing on additional cross-promotion opportunities. By deploying a multi-brand strategy and accessing Golden Nugget Online Gaming’s built-in iGaming-first customer, DraftKings expects to recognize increased returns on advertising spending and greater LTV to CAC ratios.

Technology optimization

DraftKings plans to bring Golden Nugget Online Gaming onto its in-house technology, which is expected to deliver cost savings by reducing Golden Nugget Online Gaming’s third-party platform costs, operating expenses, and vendor costs. Additionally, once integrated, customers of both brands will utilize DraftKings’ technology and have access to expanded product offerings and features, including in-house live dealer and proprietary games, as well as an overall improvement in the customer experience.

Advisors

Raine Group served as exclusive financial advisor to DraftKings, and Sullivan & Cromwell LLP served as legal counsel to DraftKings. Jefferies served as lead financial advisor to Golden Nugget Online Gaming, and White & Case LLP served as legal counsel to Golden Nugget Online Gaming. Spectrum Gaming Capital acted as financial advisor and White & Case LLP acted as legal counsel to the Special Committee of Golden Nugget Online Gaming’s board of directors. Latham and Watkins LLP served as legal counsel to Fertitta Entertainment.

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FanDuel Announces New Partnership with Toronto Tempo

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FanDuel has announced a new partnership with the Toronto Tempo, becoming its first official iGaming partner.

This multi-year agreement brings together two brands committed to expanding women’s sports in Canada. Through this collaboration, FanDuel positions itself as the best Sportsbook and Casino for fans to engage with Canada’s women’s team, bringing them closer to the action and women’s basketball than ever before.

“Partnering with the Toronto Tempo in their inaugural season is an exciting opportunity for FanDuel customers and basketball fans. As a company that shares the same passion for community and empowering women’s sports, we are proud to support a new franchise that will celebrate fans and elevate women’s professional sports in Canada,” said Tom Burdakin, Vice President of Marketing at FanDuel.

“One word to describe this partnership is transformative. Welcoming FanDuel marks a significant milestone for our organization as we continue to build Canada’s first WNBA team and deepen fan engagement,” said Lisa Ferkul, Chief Revenue Officer at Toronto Tempo.

FanDuel has had a front row seat to the growth of women’s sports in recent years as a proud official partner of the WNBA. Through this partnership and FanDuel’s best in class WNBA offering, fans can engage in more ways than any other platform from tip-off to buzzer.

As the first Sportsbook and Casino partner, FanDuel and the Toronto Tempo will bring exclusive fan initiatives to FanDuel’s customers, as well as in-arena visibility and digital activations to connect fans with the excitement of the WNBA both on and off the court.

The post FanDuel Announces New Partnership with Toronto Tempo appeared first on Americas iGaming & Sports Betting News.

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Canadian Lottery Coalition Names Molly Cormier as Executive Director

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The Canadian Lottery Coalition (CLC) announced the appointment of Molly Cormier as Executive Director.

Cormier joins the Coalition from Atlantic Lottery (AL), bringing extensive experience in public relations, marketing, and policy engagement within Canada’s regulated gaming sector. She has worked closely with governments and regulators on responsible gambling and consumer protection, and previously served with the Government of New Brunswick. Her background as a journalist further informs her work at the intersection of regulation, public policy and public accountability. Cormier will lead the CLC’s work with governments, regulators, and industry stakeholders as Canada responds to the rapid growth of online gambling and the policy challenges that have come with it.

Since online single‑event sports betting was legalized in Canada in August 2021 – and accelerated by Ontario’s launch of an open iGaming model in April 2022 – Canadians from coast to coast have experienced a sharp increase in gambling advertising, particularly across live sports, in local sports and entertainment venues, and on digital media. That rapid shift, combined with the continued spread of illegal and unregulated online gambling websites targeting Canadians with misleading advertising and accepting real‑money wagers, is the policy challenge that led provincial lottery corporations to form the Canadian Lottery Coalition in 2021. Established decades ago by their respective provincial governments, these lottery corporations have social purpose at the core of their mandates; prioritizing the prevention of gambling-related harms while generating revenues that fund essential public services and community priorities.

“Molly brings the experience, leadership and judgment the Coalition needs as governments and regulators confront growing challenges around gambling advertising and consumer protection. She understands the urgency of supporting player health, especially in the face of clear gaps in federal law and enforcement,” said Dallas McCready, President and CEO of AL and a member of the CLC Executive Board.

The Canadian Lottery Coalition is a pan-Canadian alliance of provincial lottery corporations – AL, Loto-Québec, Manitoba Liquor and Lotteries, and British Columbia Lottery Corporation – that hold the authority to manage and operate gambling in their respective provinces. The Coalition’s mandate is to collaborate in order to advance a gambling market in Canada where player health is prioritized and protected by strong, enforceable laws; legal gambling is clearly distinguishable from illegal and unregulated offerings; and provincially regulated lotteries continue to deliver social and economic benefit to communities across the country.

“I am pleased to join the Coalition at a time when the need for clear, coordinated national policy to protect player health, especially among young Canadians, has never been greater. My priorities will be to address gaps in federal legislation and regulation related to the promotion and advertising of online gambling, particularly sports betting; respond to the continued proliferation of illegal online gambling websites in Canada; and strengthen collaboration with governments, regulators and industry stakeholders. Canadians should be able to clearly distinguish between legal, accountable gambling options and offshore sites that operate outside Canadian and provincial laws and public safeguards,” said Cormier.

The Coalition will continue to advocate for policy approaches that put responsible gambling, consumer protection and regulatory integrity first. That includes support for Bill S-211, National Framework on Sports Betting Advertising Act, currently making its way through Parliament. The new bill is a meaningful first step that seeks to establish a national framework for sports betting advertising and would help create clearer national guardrails for the promotion and advertising of online gambling throughout Canada.

The Coalition also sees the 2025 Manitoba court decision against Bodog as an important step forward in its mandate. The Court of King’s Bench of Manitoba found that Bodog had no lawful authority to offer or advertise online gambling products and services in Manitoba, a significant win for consumer protection, enforcement and the integrity of Canada’s provincially regulated system. The reasoning of the Court’s decision in Manitoba would apply in every Coalition jurisdiction.

The post Canadian Lottery Coalition Names Molly Cormier as Executive Director appeared first on Americas iGaming & Sports Betting News.

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PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform

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PointsBet Canada has launched a new iCasino aggregation and bonusing platform supplied by Bede Gaming, rolling the solution into its live player environment in Ontario.

The operator said it selected Bede following a competitive process to add external content aggregation and player engagement capabilities for the regulated Canadian iGaming market. PointsBet Canada runs pointsbet.ca on a proprietary platform originally developed by its Australian-based parent company.

Bede’s open-API aggregation platform gives PointsBet Canada access to a broader casino catalogue, with the supplier naming Games Global, Pragmatic Play, Play’n GO and Light & Wonder among the available content providers.

PointsBet Canada said the platform will support its casino strategy through promotion management and campaign tooling, including “advanced campaign workflows, and automated player lifecycle segmentation.” Bede also said it will provide “a reliable infrastructure with 99.99% uptime, and 24/7 monitoring from its Network Operations Centre.”

“Our strategy emphasizes delivering outstanding digital content that creates exceptional player engagement,” said Scott Vanderwel, Chief Executive Officer of PointsBet Canada. “I’m excited by the innovative tools we now have available with Bede. This partnership positions us strongly in Ontario and prepares us for future growth across additional Canadian markets.”

Bede said the deal is multi-year and includes a roadmap for potential future provincial launches, “including Alberta, as new regulated markets emerge in Canada.”

The post PointsBet Canada rolls out Bede Gaming aggregation and bonusing platform appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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