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Gaming Americas Weekly Roundup – April 25-May 1

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Welcome to our weekly roundup of American gambling news again! Here, we are going through the weekly highlights of the American gambling industry which include the latest news, new partnerships and new appointments. Read on and get updated.

Latest News

Aruze Gaming America (AGA), a leading developer of gambling entertainment solutions for the global casino market, has announced its new Muso Curve 55—Midnight Edition Cabinet. Along with the cabinet, Aruze also announced two exclusive game titles.

Aspire Global’s BtoBet has obtained the Gaming Labs International “Events Wagering System” certification standard GLI-33. Aspire Global’s complete B2B iGaming offering is now fully certified in North America and ready for a broad launch.

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Jackpocket announced its launch in New Mexico in partnership with Circle K. Lottery players in New Mexico can now use Jackpocket’s mobile app to place ticket orders for well-known lottery game favourites, including Mega Millions, Powerball, Lotto America, Pick 3, Pick 4 and Roadrunner Cash.

A plain curved wall has become a spectacular architectural art feature with a new digital signage installation from JCM Global (JCM) at Grand Casino Hotel & Resort. JCM installed its AirSlim Digital Signage Solution above the Grand Café. Stretching 40 feet wide and 10 feet tall at its highest point, the unique digital signage installation features a series of ultra slim panels spaced just two inches apart, allowing the display to perfectly follow the wall’s natural curvature.

Caesars Entertainment has raised the stakes once again, now offering more ways than ever to earn Caesars Rewards Tier Status with the new and improved Caesars Rewards Visa card, in partnership with Bread Financial. For the first time, new and existing Caesars Rewards members will earn not just Reward Credits but also have the opportunity to raise their Tier Status with every purchase made using their Caesars Rewards Visa card.

New Partnerships

Vegas Golden Knights announced a multi-year jersey entitlement partnership with Circa Las Vegas for Golden Knights jerseys worn during the team’s home games played at T-Mobile Arena. The home jersey patch will begin being worn at the start of the 2022-23 NHL season and signify the organisation’s first-official jersey entitlement partnership.

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Cleveland Browns and Bally’s Interactive announced a long-term partnership that features various fan-focused elements and establishes the gaming leader as an official sports betting partner of the team.

Penn National Gaming has partnered with U.S. Integrity (USI) to strengthen operations for both companies across the Canadian and U.S. regulated markets.

Aristocrat Gaming has entered a first-of-its-kind partnership with the Fremont Street Experience, the six-block entertainment district located in historic downtown Las Vegas. Aristocrat is the world’s first slot manufacturer to create an invitation to play on the world’s largest single video screen – the 136,000-square foot canopy over the Fremont Street Experience.

New Appointments

National Council on Problem Gambling has appointed Jaime Costello as Director of Programmes. Costello is an experienced addiction and public health professional with nearly fifteen years of experience working in the problem gambling field.

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PointsBet has appointed Brett Jackman as Vice President of Strategy for PointsBet Canada. Jackman holds nearly 15 years of professional experience as a strategy and transformation leader, advising large North American companies on their growth strategy initiatives and top priorities, including new market and product launches, enterprise transformations and M&A.

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TWO NEW WORLDS WERE UNVEILED AT ZITRO EXPERIENCE MEXICO 2024

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Play’n GO announces network-wide US release of hit title Colt Lightning Firestorm

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Eagerly anticipated release now confirmed following a highly successful exclusivity period with Rush Street Interactive

Play’n GO has today announced the official US release of its hit title Colt Lightning Firestorm, following a three-week period of exclusivity with Rush Street Interactive brands BetRivers and SugarHouse.

Colt Lightning Firestorm was released in Europe and other jurisdictions in May 2024, and its release in the US comes with much fanfare following the game’s rave reviews in its short exclusivity period. The game is a sequel to the wildly popular Colt Lightning game which was released early last year, and indications at this stage suggest that this sequel may prove even more successful.

This announcement sees Colt Lightning Firestorm available to players in each state and operator with whom Play’n GO is licensed. Play’n GO first entered the online casino market in the US in 2022, and has reiterated its commitment to becoming active in every regulated market around the world.

Magnus Olsson, Chief Commercial Officer at Play’n GO said: “We’re excited to unveil Colt Lightning Firestorm to the wider online casino gaming community in the US, and have been very pleased to see its strong performance during its exclusivity period with Rush Street Interactive. We had high hopes for the game following the success of its predecessor, and we’re confident that these robust results will continue now that the game is available to an even bigger audience.”

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BLAST to Bring Top-Tier Esports Events to Singapore in 2024 and 2025

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Esports entertainment company BLAST has announced plans to host two popular esports events in Singapore in 2024 and 2025.

BLAST will bring both world-class Counter-Strike and Dota 2 tournaments to the heart of Southeast Asia, marking a major step in Singapore’s emergence as an esports and gaming hub. Supported by the Singapore Tourism Board (STB), these high-profile events will bring the world’s best esports teams and players from all across the world to compete in Singapore.

BLAST has teamed up with AEG Presents Asia, one of the world’s largest live entertainment entities to bring these events to Singapore. The partnership forms part of BLAST’s ambition to create the best esports experiences by working closely with premier destinations and the biggest and best live entertainment partners.

More than half of global esports views (57%) are estimated to come from the Asia Pacific region, 47% more than any other region in the world with the global market valued at $1.6 billion.

By bringing the top-tier Counter-Strike and Dota 2 tournaments to Singapore, BLAST aims

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to attract global esports talent, foster local growth, and elevate Singapore’s status as a destination for world-class esports entertainment.

James Woollard, Director of Market Development at BLAST, said: “We are incredibly excited to bring two of the biggest esports titles to this vibrant destination. Over the coming 18 months, Singapore will become a major hub for esports in Southeast Asia, and with the support of the Singapore Tourism Board, we look forward to delivering unforgettable experiences for fans while helping to build a thriving esports ecosystem in the region. Bringing the first BLAST arena event to Singapore is an exciting first step in this journey. The World Final will see the world’s best Counter-Strike players and teams fighting for a $1,000,000 total prize pool.”

Ms Ong Ling Lee, Executive Director, Sports and Wellness, Singapore Tourism Board, said, “We are excited to host the BLAST Premier World Final and the BLAST Dota Slam in Singapore. The Counter-Strike event marks the first BLAST-branded event in Southeast Asia and the inaugural Counter-Strike tournament series in the region, solidifying Singapore’s position as a world-class esports destination. We are confident that the international participants and their legions of fans will have a memorable experience in Singapore, immersing themselves in the diverse and dynamic offerings of our city.”

The World Final 2024 will take place from 30th October – 3rd November and will be the first BLAST event to take place in Singapore, followed by the BLAST Dota Slam in 2025. The World Final will be the biggest Counter-Strike event to take place in Singapore, where the world’s best eight Counter-Strike teams will compete for a massive prize pool of $1,000,000 and the chance to claim bragging rights as the best team around.

Qualified World Final teams: NAVI, Team Spirit, Team Vitality, FaZe Clan and G2 Esports.

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Fans can sign-up for the pre-sale window by registering with BLAST.tv, where they will also receive updates and information on tickets.

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