Latest News
Super Group Provides Update on Betway’s European Soccer Deals
SGHC Limited (Super Group), the parent company of leading online sports betting and gaming business Betway, and Spin, the multi-brand online casino, which has entered into a business combination agreement with Sports Entertainment Acquisition Corp, provided an update on Betway’s European soccer sponsorship and partnership deals.
Betway continues to make significant progress expanding its presence and commercial relationships across Europe’s top soccer leagues, recently renewing its sponsorship deal with Belgium’s Croky Cup, the country’s most renowned knockout competition, and becoming the official sports betting partner of the 11-time La Liga winner Atlético de Madrid in Spain. Furthermore, Betway executed an exclusive deal to become the premium sports betting partner of VfB Stuttgart, one of Germany’s most successful clubs. A digital advertising deal in Italy’s Serie A completes a presence across the four biggest leagues in the continent.
These agreements, along with Betway’s numerous existing deals with Europe’s top soccer clubs, including West Ham United, Leicester City and Eintracht Frankfurt, expose the Betway brand to millions of fans across the globe through highly visible on-site, shirt and digital advertisements.
Today, Betway is the most visible betting brand in England’s Premier League due to its various levels of partnerships with 13 clubs, ensuring ~67% of the league’s seasonal games feature some form of Betway branding.
Betway is also highly visible in Spain’s La Liga with the brand featured in 83 fixtures per season, including all away matches for leading trio of clubs Real Madrid, Barcelona and Atlético de Madrid.
In Germany, Betway also enjoys betting partnership deals with Hertha Berlin, who, like VfB Stuttgart and Eintracht Frankfurt, play in Bundesliga, Germany’s top-flight league, as well as the Europa League. Additional betting partnerships in Germany include those with Werder Bremen and Schalke 04, who play in the 2.Bundesliga.
Meanwhile in Italy, Serie A, the country’s top league, has applied digital billboard replacement technology, enabling Betway to have a presence in 45 fixtures during the season.
“Betway’s visibility across all of Europe’s top football leagues continues to grow, keeping the brand top-of-mind among sports and betting enthusiasts. The progress we are making to ingrain the Betway brand as a constant fixture at marquee events across the world’s most popular sports is core to our growth strategy. We look forward to further engaging with sports fans in new markets all over the world, including in states across the US where we are already this year making excellent headway,” Neal Menashe, CEO of Super Group, said.
“These relationships demonstrate the power of the Betway brand in Europe, and we anticipate continued and imminent expansion in other major markets, like the US Since the start of the year, Betway has inked partnerships with the National Hockey League and major NBA teams like the Dallas Mavericks and the Miami Heat, and is licensed to operate in five states via the DGC relationship. We believe the SEAH and Super Group teams are synergistic together, given our overlap of careers in professional sports and of course their veteran status as global operators,” Eric Grubman, Chairman of Sports Entertainment Acquisition Corp (SEAH), said.
Still to come in 2021, Super Group expects the Betway brand to partner with a number of additional sports teams and leagues across the US and globally.
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ELA Games
Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam
Reading Time: 2 minutes
The studio releases its latest exciting addition to the Winpot series
ELA Games announces the release of its latest title, Joker Jam, a bold visual addition to the studio’s growing portfolio of strategic yet aesthetic games.
Set under the neon glow of a vibrant city, Joker Jam reimagines the classic Vegas aesthetic into a thrilling experience. Familiar symbols such as sevens and fruits adorn the reels while looming Winpot towers grow with each win. Joker Jam is a game for all players due to its engagingly strategic yet straightforward mechanics and high replay value.
Spoiler alert: the Joker Jam is available now in a seasonal holiday edition, featuring a limited-time winter-themed design. After the festive season, the game will revert to its original visual version.
The Newest Addition to the Winpot Series
Joker Jam is the latest addition to the Winpot series, adding a new visual angle to an already established product line. The Winpot Towers grow with each win, where the player can choose their own style of play to increase winnings. The 7 symbol charges up the Winpot Towers, with each Seven powering the tower with its own colour, with respective multipliers when you fill them to the top.
Joker Jam joins the family of Winpot games, which includes Joker Winpot, Zeus Winpot, and Rabbit Winpot Deluxe. This award-nominated trademark mechanic has demonstrated notable results for operators due to its fast-paced nature, giving players control over their gameplay by allowing them to decide when to cash out or continue.
Reimagining Classic Visuals With Thrilling Features
One of the most enticing aspects of Joker Jam is its visually rich animations and design, allowing players to immerse themselves in the game fully. To complement this, the game has various features to keep gameplay action-packed:
- Winpot Towers: Each 7 symbol fuels its matching colour tower, and players can choose to climb the Tower for bigger rewards or cash out when they want.
- Good Joker: This Joker boosts your run, jumping players’ progress up one level across all Towers instantly.
- Bad Joker: One appearance from the meddling Bad Joker resets all progress in the Towers.
The game’s familiar visuals that have been revamped with the studio’s signature art style, atmosphere, and high-stakes mechanics make Joker Jam both easy to pick up and hard to put down.
Marharyta Yerina, Managing Director, commented on the game’s release, “Joker Jam is an important addition to the Winpot series as we look to develop our trademark mechanic to continue its status as a must-have feature in casino lobbies. The game’s mix of enticing visuals and fast-paced gameplay drives growth for operators, which has quickly elevated it as one of the most replayable titles in our well-balanced portfolio. We look forward to seeing how the game performs on initial release and hope everyone enjoys it!”
Jam Under the Neon Lights Today
The Jokers are always looking to play. Are you ready to entertain them?
The post Neon Towers & Plenty of Thrill: ELA Games Unleashes New Winpot Game Joker Jam appeared first on European Gaming Industry News.
Latest News
SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS
Reading Time: < 1 minute
New research reveals high intent to bet, major entry of first time bettors and rising demand for personalised, trusted content ahead of the biggest World Cup in history.
Spotlight has released its World Cup 2026 Betting Outlook, presenting new insights into how fans will watch, bet and engage across the expanded 48 team, 39 day tournament.
Key findings show major shifts in fan betting behaviour:
- 66% of planned bettors will be betting on the World Cup for the first time
- In the US this rises sharply to 90%, signalling significant entry of new bettors into the market
- 70% plan to place a bet, but only 7% feel confident doing so
- 44% say late night and early morning kick off times, particularly for UK fans, will push them toward more pre match betting
- 96% want personalised betting content tailored to their interests
- Social media is the least trusted source of betting insight
The research also highlights strong enthusiasm for the expanded tournament format itself, with 93% feeling positive about the 48 team structure and 86% planning to stay engaged throughout the full 39 day schedule.
Mark Langdon, Group Sports Director at Spotlight Sports Group, said: “The data shows that the 2026 World Cup will bring a huge wave of new and inexperienced bettors into the market. Operators that deliver simple onboarding, strong pre-match insight and personalised content will be best positioned to capture and engage this audience.”
The findings will be discussed in detail during Spotlight Sports Group’s SBC webinar Engaging Audiences During the 2026 World Cup on Thursday 4 December at 2pm GMT.
About the research
The survey gathered responses from 600 sports fans across the UK, US and LATAM.
The post SPOTLIGHT SPORTS GROUP RELEASES WORLD CUP 2026 BETTING OUTLOOK AS INDUSTRY PREPARES FOR SURGE IN FIRST TIME BETTORS appeared first on European Gaming Industry News.
Anton Ivannikov CPO at Playson
Playson debuts dynamic new feature in Tornado Power: Hold and Win
Reading Time: 2 minutes
Tornado Feature and dynamic Thunder Bonus Feature enrich both Main Game and Bonus play
Playson, the accomplished digital entertainment supplier, has unleashed a whirlwind of excitement with Tornado Power: Hold and Win, introducing a new Tornado Feature and enhanced payouts.
The 3×4, 10 payline slot features immersive visuals with old-school charm, as the untamed gameplay is further enhanced by a new Tornado Feature, which can be randomly triggered whenever a Thunder Bonus Symbol lands during the Main Game or Bonus Game.
Once active, multipliers of up to an impressive 20x may activate as well as Bonus Symbols to increase the likelihood of triggering the Thunder Bonus Feature or Hold and Win Bonus Game.
When both a Bonus Symbol and Thunder Bonus Symbol lands on the reels, the Thunder Bonus Feature comes into action. The feature collects the values of all Bonus Symbols in play, including four in-game Jackpot Symbols, before adding them to the winnings for the spin in the Main Game or Total Win in the Bonus Game.
Landing at least one Bonus Symbol on each reel grants access to the Hold and Win Bonus Game, where players benefit from only Bonus and Thunder Bonus symbols for the entirety of the round. In a striking twist to bonus play, up to four Thunder Bonus Collect symbols can land on the centre reel, further amplifying the win potential on offer.
Additional entry to the Bonus Game is also boosted by the Pile of Gold Feature. Any Bonus Symbols that land on the reels during the main game can randomly trigger the feature, which sees Bonus and Thunder Bonus Symbols added to the grid in quantity enough to activate the Bonus Game.
This latest release demonstrates Playson’s ability for developing unique mechanics that enhance player engagement based on data-driven insights.
Anton Ivannikov, CPO at Playson, said: “Tornado Power: Hold and Win showcases our commitment to elevating the Hold and Win experience with engagement-boosting mechanics that genuinely move the needle. The new Tornado Feature introduces a fresh layer of dynamism to gameplay, giving players more ways to interact with bonus elements and enjoy heightened win potential.
“It’s a strong reflection of our data-led approach to development, and we’re confident it will resonate across a variety of markets.”
The post Playson debuts dynamic new feature in Tornado Power: Hold and Win appeared first on European Gaming Industry News.
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