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SOFTSWISS Game Aggregator Partners with Mplay
The SOFTSWISS Game Aggregator has partnered with game provider Mplay. Under the partnership, Mplay’s suite of virtual games will be made available to clients at the SOFTSWISS’ roster of brands.
More than 20 new gaming providers have joined the SOFTSWISS Game Aggregator line-up in the past year. SOFTSWISS customers now have access to over 11,000 games, 3,000+ of which are optimised for cryptocurrency.
With Mplay, SOFTSWISS will be able to offer its clients excellently designed premium games to delight players around the world across multiple platforms. Many of Mplay games are unique and not available from any other gaming studio. This should especially please Indian and Asian users, as the company’s products have been localised for these markets.
Mplay is a fast growing gaming studio that offers unique online casino games such as Teen Patti, Andar Bahar, Ludo, Jhandi Munda, Snakes & Ladders, SicBo, Satta Matka Express and many more. All available fiat currencies and cryptocurrencies are supported. Furthermore, players will also benefit from classic features such as freespins and jackpots.
Nikita Keino, Partner Managers Team Lead at SOFTSWISS, comments: “Another game provider has joined the SOFTSWISS Game Aggregator. I’m sure Mplay games will be appreciated by many players. We are keen to add unique and high quality content. Therefore, I have no doubt that our cooperation will be very productive.I’m happy to welcome Mplay to the SOFTSWISS Game Aggregator!”
San Jones, Commercial Director of Mplay Games: “We are extremely delighted to partner with SOFTSWISS. They are well known for their wide reach in the iGaming industry and this gives us another opportunity to showcase our premium online casino games to the market and make our games available on a large number of online casino operators. We are confident that this will be a fruitful collaboration for both sides”.
About SOFTSWISS
SOFTSWISS is an international tech brand supplying widely acclaimed, certified software solutions for managing iGaming operations. SOFTSWISS holds a number of gaming licenses, providing a “one-stop-shop” white label solution by taking care of all technical, legal, and financial processes on behalf of its customers. The company has a vast product portfolio, which includes an Online Casino Platform, Game Aggregator with thousands of casino games, an affiliate platform, and a recently launched sportsbook platform. In 2013 SOFTSWISS was the first in the world to introduce a bitcoin-optimized online casino solution. The company has thus been regarded as the leading technical expert when it comes to the use of cryptocurrencies in online gaming.
About MPlay
Mplay is a leading provider of premium games to operators all over the world! Our games are beautifully crafted with an aim to entertain players globally, across multiple platforms. Our superlative technology and interactive game features delivers an excellent gaming experience unmatched by any other gaming studio. We are a team of passionate game developers and designers inspired to deliver exceptional gaming experience with all our games.
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euphoria lab
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on EE Gaming | Global iGaming & Tech Intelligence Hub.
casino summer campaign
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
The post What Does a Win Feel Like? WinSpirit Is Trying to Find Out appeared first on Americas iGaming & Sports Betting News.
Latest News
What Does a Win Feel Like? WinSpirit Is Trying to Find Out
As competition among online casino operators increasingly centers on bonus size and game catalogs, WinSpirit is testing a different kind of engagement. The company has launched Euphoria Lab, a project built around an unusual premise for the industry: asking players not about payouts, but about feelings.
Players are invited to share the emotions, memories, and scents they connect with winning. Some describe it as the smell of rain before a summer storm, others mention morning coffee, sea breeze, or the charge in the air right before a result is announced.
The initiative sits within WinSpirit’s summer campaign, but its ambition reaches beyond typical promotions or gameplay mechanics. Euphoria Lab turns attention to the emotional side of play — the moments that stay with players long after a session ends.
Every response collected becomes part of a larger creative project WinSpirit intends to unveil later this year. The company has kept the details under wraps, saying only that the concept moves in a direction rarely seen in the online casino space.
Rather than the usual focus on numbers, odds, or promotions, Euphoria Lab asks a simpler question: not what a win pays out, but what it feels like.
The project is live now, with players across several markets already contributing their answers — a growing, community-shaped experiment with no fixed endpoint yet.
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