OS Studios has appointed Ishaan Arya as Country Manager for India, tasking him with leading the agency’s expansion across newly established hubs in Bengaluru, New Delhi, and Mumbai. The appointment was announced on 25 June, 2026 in Bengaluru.

OS Studios, a Project Worldwide agency, said it recently entered the Indian market and will deploy its ‘Fan Z’ approach for brands looking to engage with gaming, esports and live events audiences in South Asia. The company said the expansion will leverage the infrastructure and production capabilities of sister agency George P. Johnson (GPJ) India.

“The future of gaming will be shaped by the communities that care about it most, and few markets embody that more than India,” said John Higgins, CEO of OS Studios. “To build something meaningful, you have to be part of the culture, not looking in from the outside. Ishaan understands that better than anyone. He’s exactly the kind of leader we want building the future of OS Studios in India.”

In the role, Arya will oversee operations, drive strategic brand partnerships, and scale local capabilities, according to the company. “Brands are investing heavily in Indian gaming, but true fan experience is too often an afterthought,” said Rasheed Sait, Chief Growth Officer for India and South Asia at Project Worldwide. “Alongside GPJ India’s experiential footprint, OS Studios will set a new standard for fan engagement in the region.”

Arya previously co-founded The Esports Club and most recently served as Vice President of Partnerships at Nodwin Gaming, where he led Comic Con India. “A massive gap remains between brand intent and authentic community engagement in India,” said Arya. “I’m thrilled to leverage Project Worldwide and GPJ India’s operational strength to build culture-defining experiences for brands and fans alike.”

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GameOn has appointed Fana Colette as Senior Social Media Manager, as the B2B marketing agency expands its social media service capabilities.

Colette joins from Gambling.com Group, where GameOn said she helped grow social pages to “tens of thousands of followers,” combining creative storytelling with commercial objectives.

GameOn positioned the hire as a response to increasing demand for social media strategy across iGaming operators, suppliers and affiliates looking to differentiate in a crowded market. The company said Colette will add senior oversight to structured, audience-focused content planning.

In the role, Colette will work with GameOn’s existing clients and lead social media strategy for new accounts, according to the company.

Lizzie Thomas, Head of Social Media at GameOn, said: “Bringing Fana on board allows us to support the growing demand for sophisticated, senior-led social strategies.

“Her experience in building social profiles from the ground up and developing content that resonates with audiences aligns perfectly with how we approach social at GameOn.”

Fana Colette, Senior Social Media Manager at GameOn, added: “I’m excited to be joining GameOn at such a dynamic time for the business.

“Social media is such an important part of how brands build visibility, trust and engagement, and I’m looking forward to helping clients create content that is both strategically grounded and creatively strong.

“GameOn has a clear understanding of the iGaming space, and I’m excited to contribute to that with thoughtful, audience-focused social work.”

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