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Soft2Bet twice recognised by EGR Europe Awards 2026

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iGaming powerhouse Soft2Bet has been honored with two prestigious accolades at the EGR Europe Awards 2026, taking home the European Casino Platform Supplier and European Acquisition and Retention Partner awards.

These awards highlight the company’s innovation, operational excellence, and measurable impact throughout 2025.

The European Casino Platform Supplier award reflects Soft2Bet’s philosophy of building its core stack in-house. The platform is fully modular, supporting seamless integration across game providers, payment services, KYC, and AML systems, while enabling partners to scale and localize operations across multiple jurisdictions. Judges also praised the MEGA Engine, Soft2Bet’s flagship technology, for solving operator challenges, accelerating licensing, and facilitating sustainable growth.

Andrew Cochrane, CCO of Soft2Bet, stated: “These awards are a testament to the relentless innovation and execution of our teams. Our platform is designed to launch brands efficiently and scale them sustainably in regulated markets, combining design-led delivery with measurable performance.”

The European Acquisition and Retention Partner award celebrates Soft2Bet’s ability to convert engagement into tangible results. Anchored by the MEGA (Motivational Engineering Gaming Application) product, the platform merges iGaming mechanics with casual and mobile gaming patterns, creating structured sessions via missions, challenges, and quests to drive repeat play and emotional engagement. EGR judges noted that “MEGA by Soft2Bet sets a benchmark for acquisition and retention in Europe, combining entertainment-first engagement with measurable results.”

These latest accolades crown a period of strong growth and industry leadership for Soft2Bet, following multiple awards throughout 2024 and 2025 for data-driven innovation, turnkey platform solutions, and B2B excellence.

Soft2Bet continues to set the standard for iGaming technology, platform scalability, and player retention strategies in Europe and beyond.

The post Soft2Bet twice recognised by EGR Europe Awards 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

affiliate management system

Alanbase and Gamblers Connect announce new partnership

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Gamblers Connect, the award-winning iGaming media and affiliate platform, has announced a new strategic partnership with Alanbase, a cloud-based SaaS “constructor” built to power advanced affiliate programme development.

The collaboration strengthens Gamblers Connect’s B2B Providers section, a curated hub designed to connect iGaming professionals with trusted, high-performance industry solutions. By integrating Alanbase into its ecosystem, Gamblers Connect enhances access to cutting-edge affiliate management technology tailored to competitive iGaming markets.

A Customizable SaaS Solution for iGaming Affiliates

Alanbase differentiates itself through its fully customizable SaaS architecture. Unlike traditional affiliate software, Alanbase allows operators to build dashboards, performance indicators and statistical tables using their own formulas. This “constructor” model ensures the platform adapts to each business workflow — not the other way around.

The cloud-based system also delivers high-speed data refresh capabilities, enabling operators to monitor player activity in near real time. This performance advantage provides deeper analytical insight and supports faster decision-making in fast-moving iGaming environments.

Gjorgje Ristikj, Founder of Gamblers Connect, highlighted that the partnership aligns with the platform’s mission to feature transparent, value-driven B2B providers. By adding Alanbase to its verified partner network, Gamblers Connect reinforces its commitment to showcasing tools that improve affiliate program scalability, operational efficiency and measurable growth.

Expanding the iGaming B2B Ecosystem

The partnership reflects growing demand for flexible affiliate SaaS platforms that prioritize customization, automation and performance tracking. As competition intensifies across global iGaming markets, data-driven affiliate management solutions are becoming a critical component of operator success.

With Alanbase now featured within Gamblers Connect’s B2B Providers hub, industry professionals gain streamlined access to enterprise-grade affiliate infrastructure designed for scalability and precision.

The post Alanbase and Gamblers Connect announce new partnership appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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The platform also hosts industry-relevant webinars, and provides detailed reports, making it a one-stop resource for anyone seeking information about operators, suppliers, regulators, and professional services in the European gaming market. The portal's primary goal is to keep its extensive reader base updated on the latest happenings, trends, and developments within the gaming and gambling sector, with an emphasis on the European market while also covering pertinent global news. It's an indispensable resource for gaming professionals, operators, and enthusiasts alike.

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