B2B iGaming

Groove Technologies to Showcase Future of Scalable iGaming Growth at ICE Barcelona 2026

Published

2 days ago

January 5, 2026

groove-technologies-to-showcase-future-of-scalable-igaming-growth-at-ice-barcelona-2026

Groove Technologies, the award-winning B2B iGaming solutions provider, has announced its high-profile participation in ICE Barcelona 2026. Taking place from January 19–21 at the Fira Barcelona Gran Via, the event marks a significant milestone as the world’s premier gaming trade fair moves to its new Spanish home.

Groove Technologies will join over 600 exhibitors and 65,000 industry professionals to demonstrate how its “plug-and-play” growth ecosystem is helping operators navigate the complexities of a maturing global market.

Mastering the Next Wave of iGaming Trends

As the industry looks toward 2026, the focus has shifted from mere content volume to sustainable, data-driven growth. Groove’s platform is designed to address this shift, offering a single, powerful engine that consolidates:

Massive Content Library: Access to over 15,000 games from 150+ top-tier providers.
Streamlined Integration: A single API that reduces technical debt and speeds up time-to-market.
Growth-Focused Tools: Built-in analytics, marketing automation, and localization features to engage players in diverse regulatory environments.

Leadership Insights: Partnership as a Catalyst for Growth

The Groove leadership team will be on-site to discuss strategic scaling and market entry.

“The industry is moving beyond just offering games; it’s about delivering the right localized content with the right tools,” said Rachel Tourgeman, Head of Partnerships at Groove Technologies. “ICE is the definitive venue to connect face-to-face with partners who are serious about scaling their business intelligently.”

Giusy Campo, Business Development Director, emphasized the importance of networking: “Our entire platform is built to be a growth catalyst. I’m looking forward to discussing the specific mechanics of success with current and future partners. Let’s transform potential into performance.”

Yahale Meltzer, Co-Founder and COO, added that the platform serves as a “comprehensive growth ecosystem,” allowing operators to launch fast and adapt to local player preferences with minimal friction.

Key Trends to Watch in 2026

Groove’s participation is informed by the critical trends set to dominate the iGaming landscape in 2026, including:

Hyper-Personalization: Real-time tailoring of the player experience.
Safer Gambling & Compliance: Automated, proactive player protection tools.
Social & Mobile Integration: Features that build community and leverage mobile-first habits.

Operators and prospective partners can visit the newly launched domain at www.groovetech.com to book a meeting with the team in Barcelona.

The post Groove Technologies to Showcase Future of Scalable iGaming Growth at ICE Barcelona 2026 appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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B2B iGaming

Top Brazilian influencer Luva de Pedreiro collaborates with RubyPlay on bespoke Immortal Ways title

Published

2 years ago

September 12, 2023

GamingAmericas.com

top-brazilian-influencer-luva-de-pedreiro-collaborates-with-rubyplay-on-bespoke-immortal-ways-title

RubyPlay, an innovative B2B iGaming development studio, has partnered with popular Brazilian football influencer Luva de Pedreiro to develop a bespoke version of its Immortal Ways game series for the Luva Bet brand. Pedriero has amassed a social media following of over 50 million people across Instagram, TikTok, and YouTube.

Working closely with the influencer during the creation of Immortal Ways Luva, RubyPlay’s team had the opportunity to tell Luva’s inspiring life story, from humble beginnings to stardom, from anonymity to a massive following.

Launching soon on Luva Bet, Pedreiro’s new iGaming venture, the gameplay presents players with 10,000 ways to win, along with two Immortal Arrays across the second, third, fourth and fifth reels. Gold coins can land in these Arrays and hold for three further spins, or until they completely fill an Array and pay out their combined value.

Landing a Coin Wheel symbol will trigger the bonus feature to the side of the game’s grid, with chances to win extra cash prizes, multipliers or one of four Jackpots. Immortal Ways: Luva sees the Grand Jackpot doubled, offering 1,000x the player’s base bet.

Immortal Ways is a fitting mechanic, with the large immersive reels acting as a canvas to feature Luva’s story. The influencer becomes an entrepreneur in his own right with this collaboration, with RubyPlay’s state-of-the-art technology and support for operators being a welcome advantage for Luva and his team.

With Pedreiro’s involvement, the release also boasts an enhanced volatility model, giving players more chances to win or trigger bonus features with an increased RTP of 97%.

Immortal Ways: Luva continues RubyPlay’s rollout of its cutting-edge mechanic, previously featured in Immortal Ways: Diamonds. The franchise’s debut has been extremely well-received in numerous jurisdictions, breaking the provider’s previous records for both total bets and player retention rates.

Luva de Pedreiro’s involvement is expected to drive this impressive performance further, with the influencer holding a vast audience reach spanning over 21 million followers on Instagram alone.

Dr. Eyal Loz, CPO of RubyPlay, said: “We’re thrilled to be collaborating with Luva de Pedreiro on our latest Immortal Ways title. Luva’s inspiring life story motivated our team to deliver something truly unique that we are all very proud of.

“We’ve seen some fantastic success since debuting the Immortal Ways mechanic, and we can’t wait to see players jump in and discover Luva’s origin story with boosted RTP rates, bigger prizes and a pioneering gameplay experience. Get ready for kick-off!”