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Top Brazilian influencer Luva de Pedreiro collaborates with RubyPlay on bespoke Immortal Ways title

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RubyPlay, an innovative B2B iGaming development studio, has partnered with popular Brazilian football influencer Luva de Pedreiro to develop a bespoke version of its Immortal Ways game series for the Luva Bet brand. Pedriero has amassed a social media following of over 50 million people across Instagram, TikTok, and YouTube.

Working closely with the influencer during the creation of Immortal Ways Luva, RubyPlay’s team had the opportunity to tell Luva’s inspiring life story, from humble beginnings to stardom, from anonymity to a massive following.

Launching soon on Luva Bet, Pedreiro’s new iGaming venture, the gameplay presents players with 10,000 ways to win, along with two Immortal Arrays across the second, third, fourth and fifth reels. Gold coins can land in these Arrays and hold for three further spins, or until they completely fill an Array and pay out their combined value.

Landing a Coin Wheel symbol will trigger the bonus feature to the side of the game’s grid, with chances to win extra cash prizes, multipliers or one of four Jackpots. Immortal Ways: Luva sees the Grand Jackpot doubled, offering 1,000x the player’s base bet.

Immortal Ways is a fitting mechanic, with the large immersive reels acting as a canvas to feature Luva’s story. The influencer becomes an entrepreneur in his own right with this collaboration, with RubyPlay’s state-of-the-art technology and support for operators being a welcome advantage for Luva and his team.

With Pedreiro’s involvement, the release also boasts an enhanced volatility model, giving players more chances to win or trigger bonus features with an increased RTP of 97%.

Immortal Ways: Luva continues RubyPlay’s rollout of its cutting-edge mechanic, previously featured in Immortal Ways: Diamonds. The franchise’s debut has been extremely well-received in numerous jurisdictions, breaking the provider’s previous records for both total bets and player retention rates.

Luva de Pedreiro’s involvement is expected to drive this impressive performance further, with the influencer holding a vast audience reach spanning over 21 million followers on Instagram alone.

Dr. Eyal Loz, CPO of RubyPlay, said: “We’re thrilled to be collaborating with Luva de Pedreiro on our latest Immortal Ways title. Luva’s inspiring life story motivated our team to deliver something truly unique that we are all very proud of.

“We’ve seen some fantastic success since debuting the Immortal Ways mechanic, and we can’t wait to see players jump in and discover Luva’s origin story with boosted RTP rates, bigger prizes and a pioneering gameplay experience. Get ready for kick-off!”

Atlaslive

Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil

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The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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Atlaslive

Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil

Published

on

atlaslive-steps-in-as-direct-technology-partner-for-onabet-in-brazil

The B2B iGaming platform provider assumes the role of Onabet’s dedicated technology partner, taking on platform delivery and operational infrastructure in one of the world’s most dynamic regulated markets.

Atlaslive has entered into a direct partnership agreement with Onabet, a licensed Brazilian operator holding authorization from the Secretariat of Prizes and Betting (SPA/MF) to provide online gaming services across Brazil. Ranked among the top 10 operators in the country by gross gaming revenue, Onabet is one of the recognized names in Brazil’s fast-growing regulated betting industry. Under this agreement, Atlaslive assumes the role of Onabet’s dedicated technology partner—delivering platform infrastructure and continuous operational support.

Having generated an estimated $5.96 billion in gambling revenue during its inaugural year of regulation, Brazil’s iGaming market now ranks among the five largest globally. Onabet holds a federal licence under the regulatory framework introduced by Law 14.790/2023, with authorization to offer both sports-themed betting and online gaming products to players across the country.

Working under a direct partnership structure allows both organizations to achieve tighter alignment on product roadmap, accelerated deployment timelines, and unified accountability for platform uptime and performance. Onabet gains tighter coordination with the engineering and product teams building the technology they rely on daily, while Atlaslive advances its strategic focus on direct operator relationships—an approach that drives deeper technical integration and more sustainable outcomes in demanding regulated environments.

“When you work directly with the team that builds your platform, everything accelerates—from feature delivery to issue resolution. That’s the model we believe in, and we’re glad Onabet shares that vision,” said Volodymyr Taftai, Country Director for Brazil, Atlaslive. “Brazil is one of the most demanding regulated markets in the world. Earning the trust of a licensed operator here is something we take seriously.”

Hugo Baungartner, Institutional Director at Grupo Esportes Gaming Brasil, added: “The Brazilian regulated market requires increasingly robust, scalable operations that are aligned with local dynamics. This partnership helps strengthen our technological capabilities and supports the continuous evolution of the experience delivered by Onabet.”

Atlaslive is a B2B iGaming technology company that develops a proprietary platform engineered for sportsbook and casino operations. Its business model centers on sustained operator partnerships, product-driven development, and comprehensive platform delivery.

The post Atlaslive Steps In as Direct Technology Partner for Onabet in Brazil appeared first on Americas iGaming & Sports Betting News.

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B2B iGaming

Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports

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Logifuture, a leading B2B provider of virtual sports and instant gaming solutions, has announced a strategic partnership with BetConstruct AI, a global iGaming platform powering hundreds of operators worldwide. This collaboration integrates Logifuture’s flagship products, Zoom Sports and Simulate, into BetConstruct AI’s platform, significantly expanding access to innovative engagement tools for operators.

Expanding Global Reach

The partnership enables operators to offer next-generation virtual sports and instant betting solutions, enhancing player activity and generating incremental revenue.

  • Zoom Sports delivers ultra-realistic virtual football and tennis events in both full-length and turbo formats, offering thousands of daily betting opportunities.

  • Simulate allows players to instantly simulate the outcome of betslips, removing waiting times and creating immediate engagement.

These tools extend player retention, increase betting activity beyond live events, and create cross-sell opportunities across the BetConstruct AI network.

Innovation at the Core

Both Logifuture and BetConstruct AI prioritize innovation and product differentiation, helping operators stand out in a highly competitive market.

Niccolò Cassettari, Chief Business Development Officer at Logifuture, commented:
“Partnering with BetConstruct AI is a major step forward. Their global reach makes them the ideal partner to scale Zoom Sports and Simulate worldwide. This collaboration is just the beginning of a long-term partnership to deliver new experiences and stronger operator performance.”

Looking Ahead

The partnership will focus on expanding distribution, delivering new gaming experiences, and introducing innovative products to keep players engaged while helping operators grow revenue worldwide.

The post Logifuture Joins Forces with BetConstruct AI to Expand Virtual Sports appeared first on Eastern European Gaming | Global iGaming & Tech Intelligence Hub.

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