CS2

GG.RECAP 2025: How GG.BET Bridged the Gap Between Football and CS2

Published

4 hours ago

December 22, 2025

ggrecap-2025:-how-gg.bet-bridged-the-gap-between-football-and-cs2

Editor’s Take

Why this matters: While many operators treat sports and esports as separate silos, GG.BET spent 2025 actively dismantling that wall. Their strategy isn’t just about slapping logos on jerseys; it’s about content crossovers. Events like the “Match of LeGGends”—where pro footballers played Counter-Strike against NAVI—demonstrate a sophisticated understanding that the modern bettor is often a hybrid fan. This cross-pollination strategy is likely the future of betting marketing.

The Full Story

GG.BET, the international betting brand, has released a comprehensive video recap of its 2025 activity, showcasing a year defined by major traditional sports sponsorships and innovative projects that blurred the lines between the pitch and the server.

The recap, which details the operator’s expansion in both the sports and esports verticals, highlights a strategy built on immersive content rather than passive branding.

Traditional Sports: Boxing and Football In the world of traditional sports, GG.BET secured high-visibility partnerships. The brand served as the official partner for the heavyweight clash between Usyk and Dubois II, executing a global media campaign at Wembley Stadium.

In Ukraine, a key licensed market for the brand, GG.BET solidified its football presence by signing a three-year contract with the legendary FC Dynamo Kyiv, alongside sponsorships of FC Polissya and FC Zorya.

The “Dynamo 3.0” Campaign: To celebrate Dynamo Kyiv’s 30th championship, GG.BET hosted a “star-studded” press event featuring a short film on the team’s history, custom jerseys, and fan-centric activations, moving beyond standard sponsorship duties.

Esports Innovation: Mapping the Industry GG.BET continued to lead in its native esports territory. A standout project was the launch of the Interactive Esports Map in collaboration with Esports Charts. This tool provides users with retrospective data on global esports trends, including regional top disciplines and prize fund statistics.

The brand also focused on industry education, organizing the “Ukraine in Esports: Myth vs Fact” panel at the SBC Summit Ukraine and curating a unique “Esports Museum” to display legendary trophies and history.

Blurring the Lines: The “Match of LeGGends” Perhaps the most distinct initiative of 2025 was the “Match of LeGGends: Server Derby.” This crossover show match saw the current NAVI Counter-Strike 2 roster face off against footballers from Dynamo Kyiv inside the game server.

The Format: GG.BET designed unique game modes and special rules for the event, which was streamed with commentary from major figures in sports and entertainment. The project successfully introduced traditional sports fans to esports mechanics and vice versa.

Industry Recognition The efficacy of this hybrid communication strategy was acknowledged by the wider industry, with GG.BET securing the Operator of the Year in CEE title at the EGR Global Europe Awards 2025.

The post GG.RECAP 2025: How GG.BET Bridged the Gap Between Football and CS2 appeared first on Gaming and Gambling Industry Newsroom.

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Asia

2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China

Published

1 month ago

November 19, 2025

Niji Narayan

2025-esports-innovation-and-communication-seminar-held-in-mudanjiang,-china

Reading Time: 2 minutes

The 2025 Esports Innovation and Communication Seminar, supported by the China Media Group (CMG) National Institute for Esports Development and hosted by CCTV Animation Group Co., Ltd., was held on October 17, 2025, in Mudanjiang, China. The event gathered experts, academics and industry leaders from China’s esports community, as well as participants from Europe, the Middle East, Southeast Asia and other parts of the world.

Through roundtable discussions and keynote addresses, the seminar explored key topics such as:

• “Breaking Barriers, Thriving Together: How Gen Z is Shaping and Growing Within Esports Culture”

• “Digital Bridges, Global Synergy: Esports as a New Platform for Cross-Cultural Exchange and Collaboration”

• “AI-Driven Innovation, Gear Revolution: Unlocking New Opportunities for the Sports Industry Through Esports”

Discussions at the event connected with concrete developments in China’s esports sector over the past year. China has hosted a growing slate of international tournaments, with three major esports competitions for League of Legends, Honor of Kings and CS2 scheduled to take place in the country in November.

The League of Legends 2025 World Championship traveled through Beijing and Shanghai before concluding in Chengdu on November 9. Global audiences saw a broadcast package featuring iconic sites such as the Great Wall alongside Shanghai’s city lights and Chengdu’s local culture, offering esports fans worldwide a multifaceted look at contemporary China.

Inspired, jungler for the LTA region’s top-seeded team FLY, shared in an interview, “My experience in China has been great, and I’m eager to see which teams we will compete against at Worlds.”

Such enthusiasm from international players is matched by the energy of Chinese fans. After a match at the League of Legends 2025 World Championship, South Korean competitor Chovy noted, “There were many Chinese fans in the arena cheering us on—we are truly thankful.”

This spirit of support, focused on performance rather than outcome, reflects the openness and professionalism of local esports audiences—an expression of cultural confidence. That confidence leaves a strong impression on global participants.

Brazilian player lux remarked in a June media interview, “Whenever I’m asked which city is my favorite, I always say Shanghai. It’s incredible. The fans are amazing, and so are the events.”

China’s capacity for hosting high-caliber esports events has also drawn international recognition. After attending this year’s KPL Grand Finals, German commentator Danny Engels said, “The production level is world-class. The stage screens are unique, and attention to detail is evident throughout.”

As esports continues to grow in global influence, these events convey not only competition, but also culture, image and values.

The post 2025 Esports Innovation and Communication Seminar Held in Mudanjiang, China appeared first on European Gaming Industry News.

Betting

LEON Esports announces partnership with GamerLegion’s CS2 team

Published

2 months ago

October 23, 2025

Zoltan Tundik

leon-esports-announces-partnership-with-gamerlegion’s-cs2-team

Reading Time: < 1 minute

LEON Esports is excited to announce a new partnership with GamerLegion’s Counter-Strike 2 team — a leading German esports organization ranked among the top 15 teams in the world, renowned for its consistent top-tier performances.

This collaboration marks a new chapter for LEON Esports, as the brand continues to expand its presence in competitive gaming. Over the years, LEON has become an active force in esports — supporting professional teams and hosting its own tournaments across titles like CS2, Dota, Free Fire and Deadlock.

Together with GamerLegion, LEON Esports aims to bring even more action and engagement to fans — with exclusive offers, special markets, social media giveaways, and more challenges made for true esports and betting enthusiasts.

This partnership follows LEON’s successful collaborations with other major esports organizations such as SAW (Portugal), FlyQuest (Australia), and NFA (Brazil) — strengthening its position as one of the key players in the global esports scene.

Get ready for the next level — follow the action on our channels:

LEON Esports Linktree

The post LEON Esports announces partnership with GamerLegion’s CS2 team appeared first on European Gaming Industry News.