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Xtremepush Hires Financial Services Leader as CTO to Accelerate New Market and Sector Growth
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Xtremepush, a market leader of CRM, gamification and loyalty marketing powered by AI, has announced the hire of Ciaran Lacey as its new Chief Technology Officer in order to support the company’s aggressive expansion strategy into untapped markets and additional sectors.
Joining the executive team officially in October 2025 from a similar role within financial services, Lacey’s mandate is to ensure the company’s strategy addresses the technical and operational complexity of Xtremepush’s next growth phase, while cementing its incumbent position as the CRM leader globally in iGaming. He replaces co-founder and incumbent CTO Kevin Collins in the role, with Collins promoted to the role of Chief Operating Officer.
Lacey brings deep experience in turning strategic visions into practical, scalable solutions for multinational firms, while the appointment also strengthens the company’s drive to be the trusted CRM provider in heavily regulated industries, such as iGaming and financial services, where Xtremepush already works with a number of global blue chip clients.
Xtremepush, which services 200+ clients globally, is currently forging a new Agentic AI solution, currently undergoing beta testing with select customers, and the successful rollout of this addition to its unified CRM service will be a key part of Lacey’s remit, alongside the seamless integration of planned acquisitions and technical products into the company’s global operation.
Trained as a software engineer, Lacey has progressed through roles at technology giants including Dell and Microsoft, before rising through the ranks in the financial services sector, firstly as Head of Business Analytics and Technology at Hudson Advisors, an advisory service for Lone Star Funds, before his last role at Carne Global Financial Services where he held the joint role of Chief Information Officer and Chief Technology Officer.
Tommy Kearns, CEO and co-founder at Xtremepush, said of the appointment: “Ciaran joins Xtremepush with a stellar CV that demonstrates success in company growth, technical prowess, and strategic vision within challenging, highly-regulated markets; this appointment is exactly what we need to cement our ambitious growth plans in the coming months.
“Bringing Ciaran in has allowed for my fellow co-founder Kevin Collins to shift into his new role as COO where I’m excited to work alongside him in a much more immediate capacity, while we now have a much stronger, rounded leadership team as a whole, with deep departmental and multi-sector expertise.”
Ciaran Lacey, Xtremepush’s new Chief Technology Officer, added: “Xtremepush is a name that has earned a strong reputation in this generation of Irish tech success stories, and with an already market-leading position in global iGaming CRM and gamification, I’m excited to assist in delivering a robust growth strategy for both product and new markets going forward.
“Working with Tommy and the first-rate executive team at Xtremepush was a major pull. This is a company built on best practice and a progressive outlook. With exciting developments around Agentic AI and various plans to expand and improve our offering, I’m very confident in my remit and how it can play a significant role in our ongoing success.”
Kevin Collins, Xtremepush co-founder and new Chief Operating Officer, said: “We’ve grown from a startup to partnering with the majority of the world’s leading iGaming operators in just a few years. Adding Ciaran’s technical leadership strengthens our ability to continue scaling our market-leading platform and product portfolio. I’m ready to drive Xtremepush forward as COO, focusing on the operational excellence needed to deliver for our fast-growing global client base. The opportunity ahead is enormous.”
The post Xtremepush Hires Financial Services Leader as CTO to Accelerate New Market and Sector Growth appeared first on European Gaming Industry News.
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New online casino Berriez is offering players the chance to enjoy some of their favourite titles, having partnered with industry experts Games Global.
Berriez is the third brand launched by Ganadu Gaming, a new operator with its sights set on success in multiple markets worldwide. The team at Ganadu has recognised that a player-first casino must host the games preferred by new and experienced players alike, making a collaboration with Games Global an easy choice.
Unforgettable slots
Games Global has emerged as a leading provider of iGaming content in recent years, with a winning catalogue of both in-house and partner studio games. Legendary titles such as Immortal Romance, Area Link Piggy Bank, Wolf Blaze Gold Fortune Tower, the 9 Masks of Fire series and Ancient Fortunes: Zeus are just a few of the drawcards, with the Games Global team constantly introducing new games, themes and game mechanics to maximise player enjoyment.
The team at Ganadu Gaming considers Games Global titles a must-have games lobby addition, since this provider’s games are instantly recognisable across the iGaming world, showcasing the ingenuity that’s at work in modern game development.
Berriez online casino offers the very latest in online casino technology, with slick player interfaces, seamless gameplay and easy-to-navigate registration and deposit/withdrawal options.
Ganadu Gaming offers players peace of mind entertainment, with a licence from the Kahnawake Gaming Commission (KGC) and a reputable ISO 27001 certification. In Finland, Berriez is a Pay’n Play casino; players can use BankID for registration and verification, allowing them to start playing and withdrawing immediately. A variety of credit cards, e-Wallets and online banking options are available to players depending on their location.
Sven de Waard, Head of Casino at Ganadu Gaming, is positive about the collaboration: “We want players to be able to enjoy the games they know and love as well as try out new ones, so partnering with an industry leader like Games Global is an essential step in our journey at Berriez. Their designs, mechanics, graphics, bonus rounds, and reputation set the standard for iGaming excellence.”
Ganadu Gaming opened the doors to Berriez in December 2025, with the promise of more industry-challenging brands to come.
The post Berriez and Games Global bring sweet slots magic appeared first on European Gaming Industry News.
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Rising star iGaming supplier Logifuture has partnered with Sportradar to integrate its flagship virtual product, Zoom Soccer, into Sportradar’s innovative OneFeed ecosystem — enhancing its portfolio with a fully immersive, always-on football experience.
Zoom Soccer seamlessly integrates into sportsbooks, delivering a continuous RNG-based feed of ultra-realistic football events 24/7. Sections are always filled with engaging football content, providing operators with a reliable solution during periods when Tier-1 or Tier-2 real football events are scarce or not taking place.
Recreating the world’s most popular leagues — including Zoom EPL, Zoom La Liga, Zoom Serie A & more — the product delivers 30,000+ additional monthly events for players to enjoy. Each match is modelled on real-world team strengths and league dynamics, ensuring authentic, data-driven outcomes that mirror genuine football excitement.
Fully GLI-certified, Zoom Soccer has proven to boost sportsbook turnover by up to 30%, helping operators reduce the volatility of sportsbook revenues and maintain consistent engagement throughout the year.
By joining Sportradar’s OneFeed — a hub that aggregates multiple feed providers into a single plug-and-play solution — Zoom Soccer becomes instantly accessible to Sportradar’s global network of operators, bypassing complex integration processes and accelerating time to market.
Niccolò Cassettari, Chief Business Development Officer at Logifuture, said: “Zoom Soccer is a great addition for Sportradar’s clients, allowing them to deliver engaging football content 24/7. Users are no longer limited by the scarcity of Tier-1 events — we’ve recreated the most popular leagues, ensuring the same betting experience as real matches. All this, powered by RNG logic, helps fight the volatility of sportsbook revenues and ensures steady returns for our partners.
“This integration perfectly aligns with Logifuture’s vision of creating innovative, scalable solutions that keep sportsbooks active around the clock. We’re thrilled to bring Zoom Soccer to Sportradar’s OneFeed and confident it will become a key driver of engagement and growth across multiple markets.”
The post Logifuture partners with Sportradar as “Zoom Soccer” becomes part of OneFeed offer appeared first on European Gaming Industry News.
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Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets
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Boutique games studio Playbook Fusion has partnered with BetComply to bring an entirely new genre of betting to regulated markets for the very first time.
The partnership has already seen Playbook Football
, a real money virtual football management betting game, go live in the UK with brands including Ladbrokes and LiveScore Bet under a UKGC licence and eCogra certification.
The product has also recently launched in Brazil with Superbet, the Netherlands with Bingoal and Nigeria with LiveScore Bet.
The unique nature of the product meant that Playbook Fusion turned to BetComply for a deeper level of compliance understanding than is usually required by a standard slots studio or sportsbook platform.
BetComply will continue to support Playbook Fusion in the rollout of Playbook Football and future products to other regulated jurisdictions.
Steve Rogers, founder and CEO of Playbook Fusion, said: “Working with BetComply has been a smooth and productive experience. Their team quickly understood our business goals and provided clear, actionable guidance throughout the process. They combine deep regulatory insight with a practical mindset, which has been especially valuable as we continue to roll out our products into new markets. It’s been great having them as a steady partner along the way.”
Mike de Graaff, Chief Compliance Officer at BetComply, said: “We’re firm believers that good regulation doesn’t need to stunt product innovation. By engaging early and taking compliance seriously, Playbook Fusion has shown how completely new products can move quickly and successfully through regulatory processes. We’re proud to support their expansion, and we’re looking forward to helping them bring the game to more regulated markets worldwide.”
The post Playbook Fusion teams up with BetComply to bring new betting genre to regulated markets appeared first on European Gaming Industry News.
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