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Affiliates are always on the hunt for the best organic traffic sources. They try, measure, monitor, change, but something is changing… The search, definitely! And so do organic traffic sources.

Traditionally, Google was the only real gateway to online traffic. Today, AI tools like ChatGPT are starting to send users directly to websites. According to Similiaweb research (2025), websites received 1.13 billion visits from AI referrals, a 357% increase compared to last year. Imagine that more than 80% of this traffic came from ChatGPT.

For affiliates, the point is not whether ChatGPT can bring traffic; it clearly can. The real challenge is turning those clicks into registrations and first-time deposits (FTDs).

At WINANDYOU Partners (BETANDYOU + CASINOANDYOU) affiliate network, ChatGPT has been proven to deliver registrations and FTDs consistently. In this article, we’ll provide our expert tips and actionable guidance on how to approach this traffic as a valuable but carefully managed channel.

Optimizing Your Content for ChatGPT

To consistently appear in ChatGPT’s answers, affiliates should focus less on keyword density and more on authority signals. The more authoritative, easy to scan, and verifiable your content is, the greater the chance not only of AI citation but also of converting clicks into registrations and first-time deposits. In practice, formats such as mini-research summaries, country-specific tables, structured FAQs, and step-by-step guides align directly with user intent and build trust by turning AI-driven traffic into real value.

Guides and FAQ Structures

Content written as simple step-by-step guides or FAQ sections works best with ChatGPT. The tool is built to answer questions, so when your page has clear questions and short answers, it’s easier for ChatGPT to use. For affiliates, this style is perfect for topics like bonus rules, deposit options, or compliance checklists. These are areas where users expect clarity and speed.

Don’t make guides too long. In our experience, ChatGPT prefers FAQ answers under 50–70 words. Anything longer gets summarized, and you lose the chance to highlight key CTAs like “Register” or “Claim Bonus.”

Common challenge: Partners sometimes forget to link back from FAQ answers to the deposit page. As a result, traffic lands on generic blog posts instead of converting pages.

Localized GEO Reference Guides

AI tools prefer content that gives clear answers to country-specific questions. Short GEO guides work really well, especially if they include links to regulators, tax offices, or licensing bodies. This makes your content both useful and trustworthy, which raises the chance of being cited. For affiliates, that’s the difference between writing a vague “betting in Europe” post and creating a guide for each country with official regulator links.

For ChatGPT, another effective GEO-related point is currency tables with minimum and maximum deposit limits according to each market. These tables not only match user intent but also provide clear, verifiable data that AI models are more likely to cite.

Based on WINANDYOU Partners (BETANDYOU + CASINOANDYOU) statistics, including details such as minimum and maximum deposit limits per GEO creates stronger trust signals for AI systems and directly supports higher FTD conversion rates.

Content Signals That Influence Citations

It’s not just what you write, but how you format it! At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we highlight that clear formatting increases the chance of citation. Clear H2/H3 headings, short bullet points, and bold key terms make your page easier for AI to read.

We advise our affiliates to add an “Updated on” date to highlight freshness and include a “Sources” section with links to official sites. At the same time, keep pages clean as sites overloaded with banners or pop-ups are often ignored by ChatGPT.

These elements make content more reliable and increase the chance that ChatGPT will cite your page.

Semantic Depth and Topical Authority

ChatGPT prefers content that shows full knowledge of a topic. Pages that explain related subtopics, use simple variations of keywords, and link to other helpful pages look stronger. The same EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) rule that matters for Google also matters for AI tools. When affiliates build groups of connected articles, it shows expertise and makes it more likely that ChatGPT will use their page as a main source.

Let’s imagine that you’re going to write an article on “How to deposit at an online bookmaker” topic. Instead of writing a huge article, create a small cluster:

• One page for deposit methods
• Another for KYC verification
• Third for withdrawal timelines

This shows complete coverage of the player journey. At WINANDYOU Partners (BETANDYOU + CASINOANDYOU), we advise affiliates to build these clusters because ChatGPT is far more likely to cite content that looks trustworthy and reliable. This approach helped our partners improve their visibility in AI-generated answers, attract higher-quality traffic, and guide users more effectively from the first click to a completed FTD.

How To Measure ChatGPT Traffic

Tracking ChatGPT traffic effectively is key to understanding its real value. Affiliates need a system that not only captures visits but also follows users through the entire conversion path. The steps below outline a reliable approach to measure clicks, registrations, KYC completions, and FTDs from AI-driven referrals. Here are the simple steps of tracking traffic:

• GA4 Tracking: Set up com / referral to monitor visits and engagement.
• S2S Postbacks: Capture the full conversion funnel: click → registration → KYC → FTD directly in your partner platform.
• Survey Badge: Add a simple “Where did you come from?” prompt to validate referral sources.

Together, these steps provide a clear, reliable view of how ChatGPT traffic converts into registrations and deposits.

Risks and Compliance Considerations

Effectively leveraging ChatGPT traffic requires strict regulatory alignment and clear risk management. Key points for affiliates:

• Regulatory Compliance: Ensure all content meets age restrictions, GEO-specific gambling laws, and licensing requirements.
• Transparent Messaging: Avoid misleading claims or guaranteed outcomes and clearly disclose terms and conditions.
• Data Privacy: Respect GDPR/CCPA rules when tracking users through GA4 or S2S postbacks.
• AI-Specific Limitations: Citation patterns change over time and traffic volumes are smaller than traditional channels, so continuous monitoring and adjustment is essential.

Pro Tip: Treat compliance as part of your conversion strategy. Trustworthy, transparent content builds user confidence and boosts FTD potential.

Let’s Maximize AI Traffic Together!

Yes, ChatGPT traffic exists and is growing. Its value comes from useful content and accurate attribution. Run a 30-day test, compare content clusters, and scale what delivers the best conversion rates!

Want to achieve more FTDs and capture high-quality organic traffic? Join the WINANDYOU Partners community today!

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