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payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris
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payabl., a leading European financial technology provider offering payments and business accounts, has partnered with Zalgiris Kaunas and Zalgirio Arena for the 2025–2026 season, marking a new chapter of support for Lithuania’s national sport.
For payabl., the sponsorship is about more than brand presence – it is a commitment to investing in the local community and supporting a true Lithuanian legend. Basketball is more than a game in Lithuania; it is the country’s most beloved sport, a source of identity and pride. Zalgiris, with its rich history and passionate fan base, is a national institution that has united generations of fans, inspired young athletes, and carried Lithuania’s name onto the European stage. By standing alongside Zalgiris and Zalgirio Arena, payabl. is proud to contribute to a tradition that reaches far beyond the court, into culture, community, and national spirit.
Commenting on the partnership, Esfira Zaka, General Manager, Lithuania at payabl., said: “This partnership underscores payabl.’s growing presence in Lithuania. For us, it’s not only about supporting the country’s most iconic team, but also about taking a first step in deepening our long-term commitment here. Lithuania has become a hub for fintech innovation, and we’re proud to build our regional base in Lithuania alongside Zalgiris, a symbol of resilience and ambition that resonates far beyond basketball.”
Donatas Norkevicius, Head of Partnership Sales at Zalgiris Kaunas, said: “We’re proud to welcome payabl. as a partner. Their support strengthens not only our club, but also our wider community. Together, we share the same spirit – to aim high, to stay resilient, and to inspire people both on the court and beyond.”
For fans, the partnership will be visible both on and off the court throughout the season. The payabl. brand will feature prominently during Zalgiris’ EuroLeague and LKL home games at Zalgirio Arena, including in-arena activations, digital channels, and the newly named “payabl. VIP hall.” Beyond visibility, fans can expect new experiences and community-focused initiatives designed to bring supporters closer to the club, while showcasing the shared values of passion, perseverance, and teamwork that define both Zalgiris and payabl.
Investing in Lithuania’s future
The partnership underscores payabl.’s growing presence in Lithuania. The company recently established a local entity in Vilnius, positioning the country as a hub for operations across the Baltics and Nordics. Strong demand from businesses, fuelled by recent launches such as point-of-sale solutions (2023), multi-currency business accounts (2024), and virtual card issuing (2025), coupled with the company’s long-standing expertise in online acquiring, has made Lithuania a natural base for expansion.
With its thriving fintech ecosystem, skilled workforce, and culture of innovation, Lithuania offers the right environment for payabl. to support merchants in fast-growing sectors, including technology, mobility, healthcare, and ecommerce.
“Zalgiris is more than a basketball club – it’s part of Lithuania’s identity. For me, as someone who grew up here, this is a deeply personal partnership. We’re proud to support the team and the arena that inspire millions of people across the country and beyond. At the same time, it underlines our long-term commitment to Lithuania as a hub for our operations in the Baltics and Nordics. Just like Zalgiris, we believe in resilience, teamwork, and aiming higher with every step,” added Ugne Buraciene, Group CEO of payabl.
The post payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris appeared first on European Gaming Industry News.
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Affina Partners is proud to announce the launch of Millioner, a premium new iGaming brand built around luxury, thrill, and elite rewards. Millioner is more than a gaming platform — it is a true gateway into a world of prestige and excitement.
Millioner offers a rich portfolio that delivers the best of iGaming, featuring timeless casino games and sports. Players can immerse themselves in roulette wheels that never stop spinning, glamorous live casino tables hosted by professional dealers, and jackpot halls where new prizes drop daily. For those seeking the thrill of competition beyond the casino, Millioner provides a wide range of sports, live betting, and virtual sports, delivering world-class action 24/7.
With more than 100 leading providers, Millioner opens the door to the industry’s most popular categories — from Game Shows and Bonus Buys to the Jackpot Gamehall and Lucky Jackpots. To make the experience even more rewarding, Millioner regularly delivers exclusive promotions, tournaments, and challenges.
These include generous welcome offers, cashback, and weekend specials, ensuring there are always new ways to play and win big.
“Millioner isn’t just another gaming platform — it’s an invitation into a world of wealth, thrill, and prestige,” commented Aleksandra Simeonova, Head of Affiliates at Affina Partners.
“Our goal was to create an experience that goes beyond casual gaming — one that immerses players in an atmosphere of luxury and abundance, where every moment feels like a step into a life of prosperity.”
Affina Partners is a leading name in the global iGaming industry, offering brands that combine innovation, entertainment, and exceptional player experiences. With a growing portfolio of successful platforms, the company continues to redefine the future of online gaming.
Wealth is calling! Experience the life you’ve always dreamt of with Millioner.
The post Millioner by Affina Partners: A New Gateway to Luxurious iGaming appeared first on European Gaming Industry News.
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CryptoGames has officially surpassed 9.2 billion bets on its Dice game, marking a major milestone in its journey as one of the leading crypto-powered online casinos. The achievement underlines the platform’s growth, the popularity of its flagship game, and its position as a reliable and engaging destination for cryptocurrency gaming.
Since launching in 2020, CryptoGames has prioritized transparency, fairness, and a player-first approach—all of which have contributed to its rapid success and wide user base across global crypto communities.
Milestone Reflects Platform Trust and Engagement
The 9.2 billion bets placed on Dice represent more than just a number—it is a testament to the trust players place in the platform and the consistent engagement generated by CryptoGames’ provably fair infrastructure.
Dice, one of the original games offered by the platform, is renowned for its low 1.0% house edge and fast-paced, intuitive gameplay. It continues to be the most played game on the site and has become a defining feature of CryptoGames’ brand identity.
Robert, a spokesperson for CryptoGames stated:
“Reaching 9.2 billion bets on Dice showcases the strength of our community and the reliability of our platform. It highlights not only the longevity of our flagship game but also the confidence users have in our fairness and system integrity.”
Provably Fair Gaming Meets Crypto Innovation
All games on CryptoGames, including Dice, are provably fair—using cryptographic algorithms that allow users to independently verify the fairness of each result. This transparency, combined with fast gameplay and a sleek user interface, has helped the platform attract seasoned players and newcomers alike.
CryptoGames supports 14 cryptocurrencies, including Bitcoin, Ethereum, Dogecoin, Litecoin, Binance Coin, and Solana, offering flexibility for users from a wide range of crypto ecosystems. The platform also integrates ChangeNow and Swapped for seamless crypto conversions and fiat on-ramps, enabling players to deposit using over 50 altcoins or purchase crypto using credit cards and mobile payment options.
Commitment to User Experience and Rewards
The Dice milestone also coincides with CryptoGames’ continued efforts to enhance user experience through features such as:
- Monthly wagering contests with up to $500,000 USD equivalent in rewards
- Random voucher drops, faucet bonuses, and VIP programs with reduced house edges
- Active community engagement via a public forum and a regularly updated blog
These features have helped build a loyal player base and establish CryptoGames as more than just a casino—it is an ecosystem built around trust, transparency, and entertainment.
About CryptoGames
CryptoGames is an online cryptocurrency casino founded in 2020, licensed by the Government of Curacao. The platform hosts 10 in-house developed, provably fair games, including Dice, Roulette, Blackjack, Plinko, Keno, Minesweeper, Slots, Video Poker, and Lottery. With support for 15 major cryptocurrencies and innovative features like ChangeNow and Swapped integrations, CryptoGames provides a secure and seamless environment for digital asset gambling.
Contact
CryptoGames
MuchGaming B.V.
The post CryptoGames Surpasses 9.2 Billion Bets on Dice Game Milestone appeared first on European Gaming Industry News.
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7777 gaming kicks off a new chapter of global expansion through its strategic partnership with Bragg Gaming Group, a leading content and technology solutions provider to the iGaming industry. Bragg is renowned for its proprietary and exclusive content, innovative remote games server technology and its flexible omnichannel player account management platform, powering many of the world’s top iCasino and sportsbook brands.
This collaboration represents a significant milestone in 7777 gaming’s global growth strategy, as the company integrates its portfolio of 200+ certified next-generation games into Bragg’s extensive distribution network. Through the Bragg Hub, operators across multiple regulated markets will now gain seamless access to 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, designed to captivate players and deliver long-term value.
To celebrate this partnership, 7777 gaming is spotlighting its latest blockbuster releases: the adrenaline-fueled slot Cheetah Chase and the action-packed Cash Transporter – both set to make waves across the iGaming landscape. These titles join the studio’s lineup of fan-favorite hits, including the evergreen Cash 100 and the adventurous instant win game Sea of Treasures, showcasing the brand’s ability to balance bold innovation with proven classics.
“Our partnership with Bragg Gaming Group marks a powerful new chapter for 7777 gaming,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “Together, we can provide operators with content that is not just engaging, but also built for compliance, scalability, and long-term sustainability in some of the most competitive jurisdictions worldwide.”
Bragg Gaming Group’s advanced infrastructure including its RGS technology, Bragg Hub content delivery platform and its powerful engagement tools will support the distribution of 7777 gaming’s titles across regulated markets worldwide.
The collaboration highlights 7777 gaming’s focus on international growth, building on its recent successes in Latin America and Europe. Through Bragg’s well-established network of operator partners, 7777 gaming’s portfolio will reach new audiences worldwide, reinforcing its reputation as a forward-looking global content provider.
“Bragg is excited to welcome 7777 gaming’s creative and forward-thinking content to our platform,” said Hristofor Hristov, Commercial Director, Aggregation, Bragg Gaming Group. “Their portfolio brings fresh variety and innovative mechanics to operators and players, perfectly complementing our mission to deliver engaging, data-driven, and high-performing iGaming experiences.”
By joining forces with Bragg Gaming Group, 7777 gaming continues its 2025 expansion journey pushing the boundaries of digital entertainment and delivering next-generation content to players around the world.
The post 7777 gaming partners with Bragg to power global expansio appeared first on European Gaming Industry News.
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