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payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris

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payabl., a leading European financial technology provider offering payments and business accounts, has partnered with Zalgiris Kaunas and Zalgirio Arena for the 2025–2026 season, marking a new chapter of support for Lithuania’s national sport.

For payabl., the sponsorship is about more than brand presence – it is a commitment to investing in the local community and supporting a true Lithuanian legend. Basketball is more than a game in Lithuania; it is the country’s most beloved sport, a source of identity and pride. Zalgiris, with its rich history and passionate fan base, is a national institution that has united generations of fans, inspired young athletes, and carried Lithuania’s name onto the European stage. By standing alongside Zalgiris and Zalgirio Arena, payabl. is proud to contribute to a tradition that reaches far beyond the court, into culture, community, and national spirit.

Commenting on the partnership, Esfira Zaka, General Manager, Lithuania at payabl., said: “This partnership underscores payabl.’s growing presence in Lithuania. For us, it’s not only about supporting the country’s most iconic team, but also about taking a first step in deepening our long-term commitment here. Lithuania has become a hub for fintech innovation, and we’re proud to build our regional base in Lithuania alongside Zalgiris, a symbol of resilience and ambition that resonates far beyond basketball.”

Donatas Norkevicius, Head of Partnership Sales at Zalgiris Kaunas, said: “We’re proud to welcome payabl. as a partner. Their support strengthens not only our club, but also our wider community. Together, we share the same spirit – to aim high, to stay resilient, and to inspire people both on the court and beyond.”

For fans, the partnership will be visible both on and off the court throughout the season. The payabl. brand will feature prominently during Zalgiris’ EuroLeague and LKL home games at Zalgirio Arena, including in-arena activations, digital channels, and the newly named “payabl. VIP hall.” Beyond visibility, fans can expect new experiences and community-focused initiatives designed to bring supporters closer to the club, while showcasing the shared values of passion, perseverance, and teamwork that define both Zalgiris and payabl.

Investing in Lithuania’s future

The partnership underscores payabl.’s growing presence in Lithuania. The company recently established a local entity in Vilnius, positioning the country as a hub for operations across the Baltics and Nordics. Strong demand from businesses, fuelled by recent launches such as point-of-sale solutions (2023), multi-currency business accounts (2024), and virtual card issuing (2025), coupled with the company’s long-standing expertise in online acquiring, has made Lithuania a natural base for expansion.

With its thriving fintech ecosystem, skilled workforce, and culture of innovation, Lithuania offers the right environment for payabl. to support merchants in fast-growing sectors, including technology, mobility, healthcare, and ecommerce.

“Zalgiris is more than a basketball club – it’s part of Lithuania’s identity. For me, as someone who grew up here, this is a deeply personal partnership. We’re proud to support the team and the arena that inspire millions of people across the country and beyond. At the same time, it underlines our long-term commitment to Lithuania as a hub for our operations in the Baltics and Nordics. Just like Zalgiris, we believe in resilience, teamwork, and aiming higher with every step,” added Ugne Buraciene, Group CEO of payabl.

The post payabl. Partners with Lithuania’s Legendary Basketball Club Zalgiris appeared first on European Gaming Industry News.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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