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Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner

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We are delighted to announce that the LEC is partnering with Euronics Group for an initial three years! Europe’s largest consumer electronics retail group has committed to supporting the LEC as the league’s Official Electronics Retail Partner and Supplier.

This exciting collaboration will begin at the appropriately electric, LEC Summer Finals 2025 in Madrid, as Euronics’ expertise and scale will help us deliver even more world-class esports experiences across the region. For the occasion, come and unleash your inner Yordle at Euronics booth at the LEC XPO on Plaza de España: pump up Ziggs’ bombs, race to trigger the explosion first, and pick up your prize. Don’t forget to personalise your XPO passport at Euronics’ polaroid photo station!

Euronics Group is a network of national electronics retailers across the EMEA region with over 7000 stores across more than 36 countries in the region. They sport an impressive roster of around 25 regional entities, including Boulanger in France, Sharaf DG in the UAE, Teknosa in Türkiye and Euronics in Germany and Italy.

Euronics Group presence across EMEA

On top of their local know-how and customer-first service mindset delivered through localised retailers both in stores and online, Euronics Group will reach out to LEC fans through a gamified hub filled with LEC content and chances to win exclusive products. This will be launching soon, so keep your eyes peeled!

With a strong track record in sponsoring traditional sports, moving back into esports with the LEC is a natural evolution of that journey for Euronics Group. Their support for UEFA Women’s Football through grassroots programs and fan activations reflects their longstanding commitment to empowering communities through competition.

Euronics Group’s activations and community-anchored retailers mirror the  “coming-together” spirit which drives the LEC. It’s a natural fit, as we will work closely together to bring fan-first activations to EMEA and we can’t wait for our new partner’s passion for inclusive, accessible experiences to extend into our digital arena.

Euronics Group’s emphasis on serving consumer needs on both a local and large-scale basis also elegantly aligns with Riot’s dedication to players first. We’re looking forward to working together on finding ways we can further enhance the LEC fan experience.

“As Euronics International, we are delighted to embark on this exciting partnership with the League of Legends EMEA Championships. This collaboration reflects our commitment to innovation and connecting with new generations of passionate gamers and fans across Europe and beyond”, says Euronics International CEO John Olsen.

We believe that joining forces with such an iconic esports event will not only strengthen our engagement with the gaming community, but also inspire and empower our customers to pursue their love for gaming. Together, we aim to create memorable experiences and elevate gameplay by bringing the latest advancements in gaming technology to fans everywhere.”

Charlie Allen, Director of Commercial Partnerships & Business Development at Riot Games EMEA adds: “Euronics’ journey across both esports and traditional sports highlights their commitment to connecting with new generations of fans. Their commitment to local communities, placing customers at the heart of everything, mirrors our own priorities of serving players and building for the long term. Together, we want to create and bring activations that don’t just light up our Summer Finals weekends, but also bring lasting impact to communities across the region for the season.”

Once again, we are beyond excited for what these three years with Euronics Group will hold. We’re delighted we can help evolve their inclusive sports sponsorship and grassroots activations to the ever-growing, digital world of esports. And equally, we’re keen to utilise their specialised, local expertise through their various independent stores to better serve every LEC fan directly in ways unique and personalised to each market.

The post Leading The Charge! Euronics Group Joins LEC As Official Electronics Retail Partner appeared first on European Gaming Industry News.

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GoldenRace launches Goal2Win to bridge the gap between football and numbers

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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.

Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.

Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.

Key features driving engagement and potential winnings:

Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:

  • Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
  • Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
  • Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
  • Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.

Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.

The post GoldenRace launches Goal2Win to bridge the gap between football and numbers appeared first on European Gaming Industry News.

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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform

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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.

PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.

Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.

Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”

For PayAdmit’s merchants, the integration with Yaspa delivers:

  • Real-time deposit confirmation
  • Lower processing costs versus traditional methods i.e. debit and credit cards
  • Reduced fraud and chargeback risk with bank-level authentication
  • A smoother mobile journey with no card details to key in

Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.

Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”

The post PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform appeared first on European Gaming Industry News.

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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business

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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.

Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.

Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.

Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.

Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”

Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”

The post Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business appeared first on European Gaming Industry News.

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