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Boomerang Partners’ highlights from SBC Summit 2025 – two SBC awards, Golden Boomerang League, raffle of sports memorabilia, and unique booth performances
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Boomerang Partners participated in the SBC Summit Lisbon from September 16th to 18th, one of the main events in the iGaming and online betting industry. The event was attended by over 30,000 delegates, with over 1,500 visiting Boomerang Partners at Booth F1. It became a focal point for exhibition visitors, thanks to interactive activations, unique performances by artists, and a raffle featuring authentic memorabilia from sports legends.
Unique booth concept and theatrical performances
The SBC Summit marked a significant milestone for Boomerang Partners. The company presented its client portfolio of brands and competitive advantages. Over the three days of the event, over 210 business meetings were held at its booth, and 15 partnership agreements were signed. The booth was decorated in accordance with the ‘Boomerang Arena’ concept, showcasing Boomerang’s commitment to sports, innovation, and development. It featured three unprecedented live performances by professional artists, which attracted the attention of hundreds of Summit participants. These unique performances have all the potential to become a new trend in the industry.
Online raffle of sports memorabilia
One of the key elements of the Boomerang Partners booth decoration was the photo zone with a memorabilia gallery of sports items that belonged to star athletes. On September 17th, an online raffle was held, where participants could win an item previously owned by legends Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso. 86 people participated in the raffle by following the entry requirements. On September 16th or 17th (before 4:00 PM), they took a photo of the booth’s photo zone and posted it on their Instagram stories or LinkedIn, tagging the Boomerang Partners account. The winner was selected via random draw using certified tools and announced at the booth and on Boomerang’s social media. He chose Cristiano Ronaldo Framed Football as the prize.
Awards and recognition
For the second year in a row, Boomerang-Bet, a product from Boomerang Partners’ client portfolio, has won the prestigious ‘Rising Star in Sports Betting’ (Operator) award. The SBC awards jury’s recognition duly appreciates the brand’s advantages.
The jury at the SBC Awards also recognized Boomerang Partners’ well-thought-out strategy for developing its presence on social media. The company received the ‘Social Media Campaign of the Year’ award for the success of its two YouTube channels. At the beginning of 2025, each channel surpassed 100,000 subscribers and was awarded the YouTube Silver Play Button. Nine months prior, videos on both channels had garnered over 200 million views.
Additionally, Darina Sharban, Boomerang Partners affiliate team lead, took the Silver Place in the ‘Affiliate marketing manager of the year’ nomination.
Golden Boomerang League
Also, at the SBC Summit, attendees visiting the Boomerang Partners booth learned more about the new sports traffic tournament, Golden Boomerang League, and registered as participants. The tournament runs until October 31st and offers participants a chance to compete for direct entry to the Golden Boomerang Awards 2026 and a 2x AC Milan Experience, including flights, accommodation, and AC Milan home match access. To qualify for the prize draw, affiliates must generate 20+ sports FTDs on brands from Boomerang’s portfolio.
Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented: “We are pleased with Boomerang Partners’ participation in the SBC Summit Lisbon. The ‘Boomerang Arena’ concept of our booth, the unique performances by artists, and the raffle of memorabilia from sports legends garnered significant attention. The booth visitors showed a keen interest in the brands from our client portfolio and the opportunities for collaboration. We are thrilled to win two prestigious SBC awards. This means we are moving in the right direction, and the industry recognizes it. We will continue to progress.”
The SBC Summit was an opportunity for Boomerang Partners to once again demonstrate their status as a leader in sports affiliate marketing. The company was one of the leading newsmakers of the event and set a new trend in the industry by combining marketing and art with performances from professional dancers.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s client portfolio contains 13 brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners’ highlights from SBC Summit 2025 – two SBC awards, Golden Boomerang League, raffle of sports memorabilia, and unique booth performances appeared first on European Gaming Industry News.
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Galaxsys, the award-winning developer of fast and slot games, proudly announces the release of its latest title, Plinko Dice. This new turbo game drops players into a world of nonstop action, where every bounce brings players closer to thrilling multipliers and massive wins of up to x10,000.
Taking inspiration from the classic Plinko board, Plinko Dice adds a fresh twist by combining the unpredictability of dice with turbo features, multiple risk levels, and a unique “Buy Bonus” feature that sets it apart from other Plinko games. In the game, players drop dice from the top of a 16-row pyramid and watch them tumble down, hitting pegs, bonus multipliers, and even activating rewards before reaching one of the prize slots below.
Key Features and Highlights
- Various Risk Levels
Players can choose High, Medium, or Low risk, each offering different volatility and potential rewards to suit every playstyle.
- Buy Bonus
Players have the option to purchase a bonus round, giving them direct access to intense gameplay and rewarding action.
- Bonus Pins
Bonus pins with multipliers of x2, x5, and x10 add an extra layer of excitement and chances for big multipliers.
- Bonus Game
The Bonus Game delivers intense action, with up to 128 dice dropping at once, offering players the chance for massive instant wins.
- Bonus System
Operators can reward players through FreeBet or FreeAmount bonuses, with customizable terms and seamless integration.
- Provable Fairness
Powered by certified Random Number Generator technology, the game guarantees transparency and fairness for players and operators.
Plinko Dice is designed to deliver high-energy gameplay anytime, anywhere. With its mix of suspense, rewards, and modern features, it’s set to quickly become a favorite for players and a reliable performer for operators.
The post Galaxsys Launches Plinko Dice: A Dicey Twist on the Classic Plinko Game appeared first on European Gaming Industry News.
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The Latin American casino market is booming, with revenues expected to surpass US$21 billion this year. Alongside this growth, operators are realizing that catalogue size alone isn’t enough to build loyalty. Success comes from understanding which game types consistently capture attention and reflect how players in the region prefer to play.
According to the Atlaslive Casino Team, three categories dominate:
- Slots – still the biggest crowd-pleaser, offering endless formats and localized designs inspired by soccer, mythology, and festivals.
- Live casino – roulette continues to dominate, with live dealers and real-time play giving users the authenticity they crave.
- Crash games – fast, transparent, and mobile-ready, crash titles are winning over younger audiences seeking quick thrills.
“Part of their appeal is transparency: players see the multiplier rise in real time and decide when to cash out. That balance of risk and reward creates a thrill that traditional casino formats can’t replicate. For younger demographics in particular, crash games feel more like a social challenge than a classic casino round.”
—Anton Pivala, Head of Product Operations at Atlaslive
For operators, the lesson is clear: players in Latin America aren’t just looking for variety, they want meaningful experiences that feel relevant, engaging, and accessible. Positioning slots, live titles, and crash games effectively in the lobby is key to turning growth into lasting loyalty.
Read the full article to find out more insights on the most popular casino games in Latin America!
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Latin America’s Top Casino Games in 2025 appeared first on European Gaming Industry News.
iGaming operators can now access CRM automation, hyper-personalisation, and engagement tools to maximise player lifetime value. Platform provider Vegangster has partnered with Smartico, a multi-channel engagement marketing platform, to integrate AI-powered gamification and CRM technology across its ecosystem.
The partnership equips Vegangster’s operator clients with a complete suite of retention tools, including missions, leaderboards, loyalty funnels and mini-games. Powered by AI-driven automation and segmentation, these tools enable operators to deliver personalised campaigns in real-time and build stronger player loyalty across casino and sportsbook brands.
“We build our platform to give operators the sharpest tools to launch quickly and scale with confidence. Partnering with Smartico takes that further, as our clients can now set a new standard for retention with AI-powered automation and gamification,” said Michael Oziransky, Chief Product Officer at Vegangster.
Smartico’s integration with Vegangster enables operators to run engagement campaigns seamlessly. Predictive analytics, personalised messaging, and gamified features provide direct control of the player journey and deliver measurable impact on lifetime value.
“Vegangster’s forward-looking approach makes them an ideal partner,” said Yuval Mechoullam, Co-Founder at Smartico. “Together, we’re equipping operators with solutions that elevate engagement and translate it into lasting business growth.”
About Vegangster
Vegangster provides a full-stack iGaming platform engineered for speed, scalability, and operator control. Its turnkey, white-label, and sweepstakes solutions integrate casino and sportsbook content, payments, CRM, compliance, and social features into a single mobile-first system. With Vegangster, operators can launch quickly and scale with confidence.
About Smartico
Smartico is a multi-channel engagement marketing solution redefining CRM automation and gamification for iGaming operators. By combining real-time automation, gamified mechanics, and AI-driven insights, it enables brands to personalise every stage of the player journey. With a global client base and dedicated team of experts, Smartico helps operators boost engagement, improve retention, and drive sustainable growth.
The post AI-Powered Gamification Arrives on Vegangster Platform via Smartico appeared first on European Gaming Industry News.
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