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1st Partners – Direct Advertiser for Tier-1 markets

Published

2 months ago

August 25, 2025

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In the crowded world of iGaming affiliate marketing, where networks often overpromise and underdeliver, a new player has established itself by focusing on fundamentals that matter most: transparency, reliability, and direct access to high-value markets. 1st Partners has entered the industry as a direct advertiser for Tier-1 countries, offering affiliates the chance to work directly with in-house brands instead of relying on intermediaries. This model not only guarantees more control but also unlocks the true potential of Tier-1 markets such as Europe and Canada.

The advantage of working with a direct advertiser is clear. Affiliates no longer face the uncertainty of resellers or white-labels. With 1st Partners, every promoted brand, from BeonBet to BitStake, SlotRush, and Betsomnia, is fully owned and operated by the program. The result is consistency, stability, and a user experience tailored for conversion and retention. By cutting out middle layers, affiliates gain access to products designed with one purpose: turning traffic into loyal, depositing players.

Equally important is the strategic choice of Tier-1 markets. Affiliates often chase GEOs that look profitable in the short term but collapse under weak regulation or low player value. Tier-1 countries represent the opposite. Players in these regions deposit more per session, often commit to long-term gaming, and deliver higher lifetime value. Economically stable, with strong digital infrastructure and clear regulations, Tier-1 geos like Europe and Canada ensure predictable revenue and reliable growth. For affiliates, this means bigger checks, consistent payouts, and campaigns that can scale sustainably over time.

The financial structure offered by 1st Partners reinforces this positioning. As a Direct advertiser, the program begins with a 40% RevShare baseline and no negative carryover, providing a strong foundation even for newcomers. For teams that prefer immediate returns, CPA and hybrid models are negotiable, and a five percent referral commission adds another layer of monetization. Crucially, the program operates on Affilka by SoftSwiss, which delivers hourly data updates and supports API and postback integrations. Net Gaming Revenue is calculated with a clear and open formula, giving affiliates full transparency and eliminating the hidden deductions that are common in indirect networks.

Payments are another area where the Direct advertiser model shows its strength. Affiliates can withdraw earnings from as little as €100 through crypto or e-wallets, while wire transfers start at €1,000. Payouts are processed monthly, with Skrill and crypto finalized by the 15th and bank wires by the 21st. The availability of multiple payment methods, from PayPal to Neteller and SEPA, ensures that affiliates of all sizes can manage cash flow effectively and reinvest into campaigns without delays.

Beyond terms and technology, 1st Partners has gained praise for its approach to support. Affiliates consistently note that managers are not simply account handlers but real partners who provide timely responses and proactive advice. This is a reflection of the Direct advertiser mindset: when the affiliate succeeds, the brand succeeds. Instead of standardized replies, affiliates receive optimization tips, creative assistance, and in many cases, custom deal adjustments. This level of involvement is particularly valuable for media-buying teams operating in competitive channels such as PPC or social ads.

Reputation in the industry has followed quickly. On community platforms and review sites, affiliates highlight on-time payments, straightforward contracts, and the reliability of the team. Transparency about the company’s structure has further strengthened confidence, as 1st Partners has openly clarified its position as a Direct advertiser with independent brands and infrastructure. For affiliates who have grown cautious of programs that shift responsibility or fail to deliver, this level of clarity has been a welcome change.

Taken together, the strengths of 1st Partners outline a clear choice for affiliates aiming at the top tier of iGaming performance. It is a Direct advertiser with exclusive in-house brands, focused on Tier-1 regions where deposits are higher, lifetime value is stronger, and regulation provides security. It offers a generous RevShare baseline, flexible CPA options, transparent reporting, and payments designed for affiliates rather than against them. Most importantly, it delivers a true partnership model where affiliates are treated as essential collaborators rather than just sources of traffic.

In a market where networks come and go, the long-term opportunity is in aligning with programs that own their products, pay on time, and focus on quality markets. 1st Partners checks all these boxes. For affiliates ready to expand in Europe and Canada, it is not just another affiliate program — it is a Direct advertiser designed for Tier-1 success, and a partner built for the future of iGaming.

The post 1st Partners – Direct Advertiser for Tier-1 markets appeared first on European Gaming Industry News.

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CDL Major II Announced at DreamHack Birmingham 2026

Published

7 hours ago

November 4, 2025

Adrienn Sarkany

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Following the 2026 Call of Duty League (CDL) Season Announcement from Blizzard, we wanted to share details of the upcoming CDL Major II set for DreamHack Birmingham, taking place March 27-29, 2026.

The Call of Duty League is heading back to DreamHack after an incredible turnout at the last festival – but this time, things are getting even bigger. The DreamHack Birmingham CDL Major II will feature a brand-new 10-team format, intensifying competition and ensuring only the very best squads make it to the main stage.

The CDL Major II at DreamHack Birmingham will kick off with online qualifiers from February 13 to March 22, before culminating in a LAN Major tournament at DreamHack Birmingham from March 27–29, 2026. Fans can expect three days of non-stop action, high-stakes matchups, and an electric live atmosphere as the world’s top Call of Duty teams go head-to-head.

DreamHack has a long-standing history of bringing the world’s biggest gaming communities together under one roof, and this next stop in the CDL calendar continues that legacy, uniting fans, creators, and players in one of esports’ most passionate arenas.

Tickets for DreamHack Birmingham, including access to CDL Major II, are available now.

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THE UNIT EXPANDS GLOBAL FOOTPRINT WITH NEW OFFICE IN GIBRALTAR

Published

7 hours ago

November 4, 2025

Adrienn Sarkany

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The Unit, a leader in product design and development for sports betting and iGaming, has announced plans to open a new office in Gibraltar, further expanding its international footprint.

The new location, which will open in Q1 2026, will complement existing offices in Ireland, Moldova, and the U.S., reflecting The Unit’s continuing growth and commitment to supporting its clients across multiple regions.

The Gibraltar office will serve as a regional base for product strategy, management, and design, as well as a hub for commercial engagement with both new and existing partners.

Gibraltar is one of the world’s most established gaming jurisdictions and home to a significant number of global sportsbook and casino operators. Strategically, the move coalesces many convenient synergies and economies of scale for The Unit, since it already serves multiple clients in Gibraltar, while the wider local talent pool will provide an ideal base from which to generate further growth. The Unit’s presence in the Territory will organically strengthen its partnerships and enable greater collaboration with clients across Europe.

Paddy Casey, Co-Founder of The Unit, said: “We’ve experienced exceptional growth over the past two years, and our expansion into Gibraltar is a natural next step. Establishing a dedicated office here allows us to be closer to many of our key partners, build deeper relationships within the local ecosystem, and attract some of the best talent in the business.

“It’s a location that has long been a hub for gaming innovation and expertise, and having a local presence will help us continue to deliver the class-leading service and product quality for which The Unit is known.”

The Unit delivers custom-built digital products for the sports betting and gaming industries, partnering with operators and suppliers to accelerate product roadmaps and bring ideas to market with speed and precision.

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NEOWIZ and Kangwon Land Sign New Slot Software Agreement, Joined by Massive Gaming’s Expertise

Published

7 hours ago

November 4, 2025

Adrienn Sarkany

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NEOWIZ and Kangwon Land, Inc. signed a new Slot Software Development Agreement, with NEOWIZ’s subsidiary Massive Gaming(MVG) supporting co-development under the partnership.

The agreement marks the next stage in the long-standing partnership between NEOWIZ and Kangwon Land, which began in August 2021.

The initial collaboration mainly focused on resource supply and functional division, but the new agreement expands NEOWIZ’s and MVG’s roles to jointly lead software development using Kangwon Land’s platform and infrastructure. The partners aim to accelerate innovation and strengthen their global competitiveness in the slot gaming market.

Having been formally signed by NEOWIZ and Kangwon Land, the new agreement establishes a development framework in which NEOWIZ and MVG jointly lead the software development process, while Kangwon Land focuses on hardware manufacturing and casino deployment.

This structure enables the three companies to build a tightly connected and efficient co-development ecosystem.

According to the agreement, Kangwon Land will own the offline slot machine software, while NEOWIZ and MVG will hold the intellectual property (IP) rights for the online slot game version.

“We are delighted to take our partnership with Kangwon Land to the next level, built on the deep trust we have established since 2021,” said George Cho, CEO & Director of MVG. “Through our integrated development partnership, we aim to introduce innovative slot content that will be recognised in the global market.”

Since their first collaboration agreement in 2021, NEOWIZ, MVG, and Kangwon Land have continuously expanded their partnership.

In 2022, NEOWIZ and MVG provided graphic and sound resources from their online slot title Shen Shou Wan Fu to Kangwon Land, which officially launched the game as a physical slot machine at its casino in 2024.

The post NEOWIZ and Kangwon Land Sign New Slot Software Agreement, Joined by Massive Gaming’s Expertise appeared first on European Gaming Industry News.