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7777 gaming partners with Betika to power African iGaming growth
7777 gaming proudly announces its latest strategic partnership with Betika, one of Africa’s premier online gaming platforms. Operating across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, Betika has established itself as a trusted leader in delivering entertainment and responsible gaming to millions of players across the continent.
This collaboration represents a significant step forward in 7777 gaming’s global expansion strategy, as the company brings its certified, next-generation content to Africa’s fast-growing and dynamic iGaming markets. Players across Betika’s platforms will soon enjoy a wide selection of 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, all designed to deliver excitement and lasting value.
“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,” said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”
To further support its ambitious growth in Africa, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director, underscoring the company’s long-term commitment to the continent. With his expertise and local market knowledge, 7777 gaming is set to accelerate its expansion and strengthen its presence across key African jurisdictions.
Betika’s intuitive platform and innovative approach complements 7777 gaming’s portfolio of standout titles, including Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and the bold Devil’s Deal Soul for Sale. This combination ensures that players can access world-class gaming entertainment anytime, anywhere.
“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”
This partnership with Betika marks another milestone in 7777 gaming’s 2025 expansion journey, following successful entries into Peru, Brazil, Colombia, Croatia, and Italy. By joining forces with Africa’s leading gaming operators, 7777 gaming continues to realize its vision of delivering next-generation content on a truly global scale.
About 7777 gaming:
7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.
The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.
7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.
Contact us:
https://www.7777gaming.com
Social Media:
About Betika
Betika is a leading online gaming firm based in Nairobi, Kenya, with operations spanning Kenya, Tanzania, Ethiopia, DRC, Ghana, Zambia, Uganda, and Malawi. The platform offers Sportsbook betting, Virtual games, Casino gaming, Crash games, and more. Accessible via its website, mobile apps, USSD, and SMS, Betika provides users with diverse and convenient ways to engage.
With a strong focus on customer satisfaction and innovation, Betika continues to be a key player in the African betting landscape, providing exciting and engaging betting opportunities for its players.
Contact us:
Betika.com
The post 7777 gaming partners with Betika to power African iGaming growth appeared first on European Gaming Industry News.
EveryMatrix has joined CIBELAE, the official branch of the World Lottery Association for 80 Hispanic American speaking countries, including Latin and Central America, Spain and Portugal, signalling its plans to expand its global reach across multiple regulated markets.
The application to join the Corporación Iberoamericana de Loterías y Apuestas de Estado as an Associate Member was approved at CIBELAE board level and is due to be formally ratified during the organisation’s Annual Ordinary Assembly later this year.
Membership positions the tier-1 technology provider alongside the most reputable lottery and iGaming institutions in 80 countries across six continents including Latin America, gaining valuable networking opportunities across events, working groups and industry discussions with major local operators.
It will also provide EveryMatrix with increased regional influence enabling its local and international commercial and product experts to contribute to shaping conversations around regulation, technology, and innovation within the lottery, betting and iGaming sectors.
EveryMatrix has a long history of working closely with tier-1 customers in LatAm and Spanish and Portuguese speaking markets with products including its SlotMatrix aggregation and exclusive content licensed and/or certified in Brazil, Columbia, Peru, Portugal, Spain, and many more territories.
Ebbe Groes, Group CEO & Co-Founder EveryMatrix, said: “This is a great step forward in both solidifying and expanding our presence in Latin America, Spain, Portugal and many other key territories as a trusted technology partner for lotteries.
“We look forward to leveraging this membership to create new, long-lasting relationships and opportunities and contributing to the growth and sustainable success of many important regulated markets.”
Rodrigo Cigliutti, Executive Director, CIBELAE, said: “The incorporation of EveryMatrix as an Associate Member of CIBELAE brings to our network a world-class B2B technology partner, renowned for delivering scalable, compliant, and innovative solutions that empower national and state-owned lotteries to modernise, expand omnichannel operations, and enhance player protection in regulated markets worldwide.”
The post EveryMatrix signals LatAm expansion plans with CIBELAE membership appeared first on European Gaming Industry News.
The Ad Standards Council (ASC) today recognized Philippine Amusement and Gaming Corporation (PAGCOR) Chairman and CEO Alejandro H. Tengco for his leadership in promoting responsible advertising in the gaming industry during the council’s Patas na Patalastas Summit in Makati City.
In accepting the Plaque of Appreciation from the ASC, Mr. Tengco said the honor was not only for him but also for the men and women of PAGCOR who remain committed to fairness, truth, and accountability in discharging their responsibilities.
He also commended the ASC for its role in upholding truth, decency, and accountability in Philippine advertising.
“Industries like ours carry an even greater responsibility to protect public trust,” Mr. Tengco said. “Our partnership with ASC ensures that gambling-related advertisements are not only creative and compelling but also ethical, truthful, and mindful of their impact on society.”
The ASC and PAGCOR formalized their collaboration last July 16 through a Memorandum of Understanding requiring all gambling-related ads – whether on TV, radio, online, or outdoors – to undergo ASC review and approval before public release.
PAGCOR itself also ordered the removal of all outdoor gambling billboards as part of its stricter regulatory measures last month.
“These steps are proof that when it comes to protecting the public, we will always choose to do what is right,” the PAGCOR chief added.
The ASC summit brought together regulators, advertisers, and industry stakeholders to reinforce collaborative efforts in ensuring truthful, ethical, and accountable advertising practices in the Philippines.
The post AD STANDARDS COUNCIL HONORS PAGCOR CHIEF appeared first on European Gaming Industry News.
As part of the agreement, Satoshi Gaming Group will fully integrate BETBY’s cutting-edge sportsbook solution, including its proprietary esports feed Betby Games and comprehensive suite of AI sportsbook tools, AI Labs.
BETBY will deliver its complete sportsbook solution via iFrame integration, giving Satoshi Gaming Group users access to an enhanced betting experience across 125+ sports, 50+ esports titles, and 8,000+ markets with over 500,000 monthly events. Additionally, the offering also includes Betby Games’ proprietary e-sim portfolio, featuring 22 titles and more than 450,000 matches per month.
Chris Nikolopoulos, Chief Commercial Officer at BETBY, commented: “We are thrilled to welcome Satoshi Gaming Group to the BETBY ecosystem. Their unique position as a crypto-native operator with a strong base of high-value players aligns perfectly with our product strengths and future roadmap. This partnership reinforces our commitment to supporting the next generation of digital-first betting operators.”
Rustam M., Head of Operations at Satoshi Gaming Group, added: “Partnering with BETBY gives us access to a world-class sportsbook offering that fits seamlessly into our crypto-first platform. With their cutting-edge technology and flexible integration, we’re confident we can provide our users with a next-level sports betting experience that complements our casino offering.”
The post BETBY ANNOUNCES PARTNERSHIP WITH SATOSHI GAMING GROUP TO EXPAND PRESENCE IN ASIA appeared first on European Gaming Industry News.
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