7777 gaming proudly announces its latest strategic partnership with Betika, one of Africa’s premier online gaming platforms. Operating across Kenya, DRC, Ethiopia, Ghana, Malawi, Tanzania, Uganda, and Zambia, Betika has established itself as a trusted leader in delivering entertainment and responsible gaming to millions of players across the continent.

This collaboration represents a significant step forward in 7777 gaming’s global expansion strategy, as the company brings its certified, next-generation content to Africa’s fast-growing and dynamic iGaming markets. Players across Betika’s platforms will soon enjoy a wide selection of 7777 gaming’s engaging slot titles, instant win games, and innovative concepts, all designed to deliver excitement and lasting value.

“At 7777 gaming, we see Africa not just as a growing market but as a region brimming with creativity, energy, and opportunity,”  said Elena Shaterova, Chief Commercial Officer at 7777 gaming. “With trusted partners like Betika, we are excited to shape the future of digital entertainment on the continent.”

To further support its ambitious growth in Africa, 7777 gaming recently welcomed Ambani Netshishivhe as Regional Director, underscoring the company’s long-term commitment to the continent. With his expertise and local market knowledge, 7777 gaming is set to accelerate its expansion and strengthen its presence across key African jurisdictions.

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Betika’s intuitive platform and innovative approach complements 7777 gaming’s portfolio of standout titles, including Mayan Gold, Crazy 100 Bucks, Multi Wins, Diamonds of Majesty, Sea of Treasures, and the bold Devil’s Deal Soul for Sale. This combination ensures that players can access world-class gaming entertainment anytime, anywhere.

“We are excited to welcome 7777 gaming’s innovative portfolio to our platform,” said Peter Stagles, Group Chief Product Officer at Betika. “Innovation is key with Betika and we are always on the lookout for ways in which to further enhance the player experiences.7777 next-generation content and bold approach to game development align perfectly with our mission to provide entertaining, responsible, and rewarding experiences to our players across Africa. We believe that Competitive Gaming and live numbers draws will provide our customers with a unique range of exciting products, further strengthening our position as a pioneering operator in the African gaming market.”

This partnership with Betika marks another milestone in 7777 gaming’s 2025 expansion journey, following successful entries into Peru, Brazil, Colombia, Croatia, and Italy. By joining forces with Africa’s leading gaming operators, 7777 gaming continues to realize its vision of delivering next-generation content on a truly global scale.

About 7777 gaming:

7777 gaming is an innovative and data-driven B2B igaming provider, founded in 2020 with the mission to revolutionize and challenge the status quo in the industry by offering 360-degree platform, state-of-the-art online casino games, iLottery, Jackpot, and marketing solutions, draw-based games, scratch cards, and much more.

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The product is built by a dedicated team of visionaries with over 20 years of experience. The games and the RNG are tested and compliant in several highly regulated jurisdictions worldwide. Besides, the company achieved and maintained ISO 27001 certification. 7777 gaming holds a gambling license in Bulgaria and Romania and an MGA Certificate to provide its online casino games to these markets.

7777 gaming is already partnering with the leading aggregators and platform providers in the igaming industry.

Contact us:

[email protected]

https://www.7777gaming.com

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Social Media:

LinkedIn

About Betika

Betika is a leading online gaming firm based in Nairobi, Kenya, with operations spanning Kenya, Tanzania, Ethiopia, DRC, Ghana, Zambia, Uganda, and Malawi. The platform offers Sportsbook betting, Virtual games, Casino gaming, Crash games, and more. Accessible via its website, mobile apps, USSD, and SMS, Betika provides users with diverse and convenient ways to engage.

With a strong focus on customer satisfaction and innovation, Betika continues to be a key player in the African betting landscape, providing exciting and engaging betting opportunities for its players.

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Contact us:

Betika.com

[email protected]

Team Vitality closes out the summer with a major milestone, taking third place in the overall club standings at the Esports World Cup 2025 (EWC) in Riyadh. Competing across eleven titles, Vitality teams created unforgettable highlights on the global esports stage. This achievement reflects the club’s depth of talent, competitive versatility, and commitment to excellence.

As part of its ambition to become the world’s number one esports club, Team Vitality continues to put performance at the heart of its strategy. This third-place finish proves the organization’s ability to field world-class rosters and deliver results at the biggest international events.

2025 PERFORMANCE HIGHLIGHTS

Team Vitality entered this year’s EWC with a true competitor’s mindset. At this tournament, every victory counts and with 11 teams competing, the club left its mark on 9 different titles, offering unforgettable moments for fans worldwide:

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Mobile Legends: Bang Bang Women’s Invitational – 1st Place

Vitality’s women’s team claimed a historic win at the MLBB Women’s Invitational, staying undefeated throughout the tournament. The victory represents not only a landmark achievement for the team but also a major step forward for women’s esports on a global scale.

EA Sports FC Pro World Championship – 2nd Place

Brice “Brice” Masson secured an outstanding second place, showcasing composure and world-class skill. His dramatic semifinal comeback against Levi de Weerd (Team Liquid) led to a nail-biting final against ManuBachoore (Team Liquid).

RENNSPORT – 3rd Place

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Vitality’s simracing roster continued to impress, finishing third in RENNSPORT and contributing crucial points to the club’s overall ranking.

Free Fire – 3rd Place

After finishing eighth in the Knockout Round, Vitality’s Free Fire team stormed back in the Grand Finals with strong performances, including two decisive match wins, to claim third place.

“It’s incredibly rewarding to see the club deliver excellence across so many titles: 9 out of 11 teams in the global Top 8, and all 11 within the Top 12. I’m especially proud of our historic Mobile Legends: Bang Bang victory, which recognizes the efforts and dedication of our women’s roster,” said Danny Engels, Global Operations Director at Team Vitality.“Beyond competition, this Esports World Cup was a huge opportunity to strengthen our international visibility, particularly among our fans in Indonesia and France. Of course, there’s a small disappointment in not reaching second place, but we are extremely proud of this journey. It’s also a validation of our business model and gives us the perfect foundation to keep building and aiming even higher in the years ahead.”

LOOKING AHEAD TO 2026

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After Top 4 in 2024 and Top 3 in 2025, Team Vitality continues to move closer to the ultimate goal: becoming the best esports club in the world. By shining at major international competitions like the Esports World Cup, the club is not only building a lasting legacy but also inspiring fans across the globe.

“Finishing Top 3 at the Esports World Cup is an outstanding achievement and a fantastic moment for the club. We reached our objective, but we also see that there’s still room to grow. These results prove that we’re on the right path and fuel our ambition to aim even higher in the future,” said Fabien “Neo” Devide, President and Co-Founder of Team Vitality.

Next stop: continuing international expansion and chasing the coveted number one spot.

NODWIN Gaming, South Asia’s leading gaming and esports company, announces the return of the OnePlus Android Battlegrounds Mobile India Masters Series (BGMS). Season 4 of India’s most-watched esports event is airing live on Star Sports Khel and JioHotstar from 5:00 PM to 8:00 PM until September 14. This season promises an even bigger, bolder, and more inclusive tournament experience with a prize pool of INR 1.5 crore.

BGCS: Battlegrounds Mobile India Challenger Series 2025

A key highlight of this year’s expanded format is the introduction of the Battlegrounds Mobile India Challenger Series (BGCS), which serves as the official amateur feeder league into the pro-level BGMS. Featuring 24 teams, BGCS is designed to spotlight the rising stars of Indian esports. The 24 participating teams will include 2 from the OnePlus Campus Dominate qualifiers, 1 from the TVS Raider Wicked Battles, 17 invited teams, and 4 all-women teams, marking a historic move towards gender inclusivity in mainstream esports. The Challenger Series will stream live on the NODWIN Gaming YouTube channel from 12:00 PM to 3:00 PM every day, featuring three intense matches daily.

“BGMS has grown into the marquee esports tournament of India and is now a cultural movement that reflects the passion, energy, and limitless potential of our gaming community. Season 4 takes this vision further by championing inclusivity at every level, from campus qualifiers and grassroots challengers to professional athletes and all-women teams on national television. Our goal has always been to create a platform where every gamer, regardless of background, has a real path to greatness,” said Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming. “Together with our partners, we are nurturing the next generation of talent, celebrating inclusivity, and crowning the very best in Indian esports.”

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Official Sponsors

OnePlus returns as the Title Sponsor and Official Smartphone Partner of BGMS Season 4, reaffirming its deep investment in India’s gaming future. The brand also powers the OnePlus Campus Dominate initiative, bringing esports tournaments to college students across the country.

Marcel Campos, Director of Product Strategy, OnePlus India, added, “We’re excited to extend our partnership with NODWIN Gaming for BGMS 2025 as the Title Sponsor and Official Smartphone Partner. With the flagship OnePlus 13 series and the fan-favorite Nord series driving the action, this collaboration reflects our shared vision of elevating mobile esports in India. Together with NODWIN, we’re committed to delivering fast and smooth, ultimate – performance  gameplay that empowers every gamer—from rising talent to seasoned pros.”

Android, as the Co-Title Sponsor in its second year, continues to deepen its engagement with the community of gaming enthusiasts.

TVS Motor Company enters its third consecutive year as the Official Mobility Partner, reinforcing its sustained commitment to gaming and digital youth culture. As the force behind the TVS Raider Wicked Battles, TVS provides grassroots players a path into BGCS, the Challenger Series, helping to elevate undiscovered talent and deepen esports penetration across Bharat.

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Aniruddha Haldar, SVP (Marketing), TVS Motor Company said “At TVS Motor Company, we have keenly strived to building our rightful place in the world of the Gaming community. From initiatives like launching in metaverse ( the first motorcycle in the world to do so) to being a long term partner with Nodwin Gaming. We believe that BGMI master series 4 will again be a celebration of skill and Wicked excitement. TVS Raider the Wicked Ride returns as the partner. All the best to all participants and teams – have a wicked ride!”

Duolingo English Test makes its debut as the Official Learning Partner, bringing its mission of accessible, affordable, digital-first language proficiency for India’s youth, aiming for global opportunities.

Tara Kapur, India Market Lead for the Duolingo English Test added “The BGMS is one of the most exciting sporting properties in India and hugely loved by Gen Z. As the Duolingo English Test grows and finds much admiration from the same audience in India, we are elated to partner with NODWIN Gaming for the first time and also bring alive the first-ever Gujarati language feed. Our mascot Duo will also make his presence felt across the tournament in his own distinct manner.”

Swiggy comes on board for the first time as the Official Food Delivery Partner, ensuring fast, reliable food and meal delivery for players, talent, and crew across the tournament.

Speaking about the association, Supriya Shankar, VP and Business Head, Swiggy Scenes, said, “At Swiggy, we cater to a wide range of users, including Gen Z who have a strong connection with BGMI. With over 200 million downloads and its status as a top esports preference, BGMI has transcended being just a game- it’s a vibrant hub for entertainment and socializing. Today, it is a powerful channel where Gen Z forges friendships and engages in real-time dialogue, often redefining traditional hangouts. Being part of BGMS Season 4, one of India’s most awaited esports tournaments, allows us to further engage with this dynamic community, while delivering favorite food quickly to players, talent, and crew alike.”

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Red Bull returns for a second year with BGMS, energizing players to chase peak performance throughout the tournament.

Bisleri has joined as the Official Hydration Partner for the first time, ensuring participants stay refreshed and perform at their best during intense match days.

Broadcast Details

The BGCS (Battlegrounds Mobile India Champions Series) began on August 19 and will run for three weeks till September 7, streaming live on the NODWIN Gaming YouTube channel from 12:00 PM to 3:00 PM every day, featuring three intense matches daily.

Following that, BGMS Season 4 is being broadcast live on Star Sports Khel and on JioHotstar from August 18 to September 14, airing during prime-time from 5:00 PM to 8:00 PM, making it the only esports tournament in India with national television presence.

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