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First football sponsorship for Pub Casino

L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.
At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.
While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.
Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”
Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”
The post First football sponsorship for Pub Casino appeared first on European Gaming Industry News.
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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all

A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.
In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.
What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.
Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?
This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?
Either way, one wrong move and the run comes to an abrupt end.
Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.
Either way, players are left with the same question. Do you walk away, or do you knock again?
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again.
They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.
Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.
This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”
The post ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all appeared first on European Gaming Industry News.
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New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products

Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.
The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point.
Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1×1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”
The ELA Games team will attend the SBC Summit Lisbon from 16 – 18 September.
The post New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products appeared first on European Gaming Industry News.
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Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September

This September, the Slotegrator team is heading to the heart of the Mediterranean to join one of the industry’s most vibrant events, SiGMA Euro-Med, taking place September 1-3 in Valletta, Malta. What will Slotegrator wow us with this time?
Malta isn’t just a picturesque island, but a global iGaming hub. With its robust regulatory framework, thriving business ecosystem, and long-standing reputation as a home for iGaming, Malta is the perfect place for meaningful conversations and strategic partnerships.
SiGMA Euro-Med unites key players from Europe, Africa, and Latin America, creating a dynamic space for networking, learning, and discovering what’s next in the world of iGaming — and Slotegrator will be right at the center of it all.
Slotegrator is coming to SiGMA with its full arsenal of solutions designed to elevate online casino and sportsbook businesses:
- A Turnkey online casino solution for operators who desire a fast, flexible, and future-proof launch.
- One of the industry’s best game aggregation solutions: APIgrator, which integrates 30,000+ games from 180+ top game providers in a single session.
- The latest updates and features that reflect the company’s vision of what modern iGaming should be.
“Every time we attend SiGMA, we come back inspired. Malta is a symbol of where the industry is going, and a place where ideas ignite and opportunities are born. Expect high energy, big conversations, and unforgettable moments. Our team will be on hand to share insights, explore trends, and connect with both longtime partners and new faces. We’re bringing our passion, our technology, and our vision for the future of iGaming,” says Svetlana Kirichenko, head of marketing at Slotegrator.
Whether you’re launching your first brand or expanding your existing empire, Slotegrator is your partner for growth. Don’t miss your chance to connect with the Slotegrator team at SiGMA Euro-Med 2025. See you in Malta at stand 5020!
Slotegrator has been proudly shortlisted in the category BEST AGGREGATOR 2025 for the SiGMA Euro-Med Awards 2025, which recognize excellence in the iGaming industry. You can show your support by voting for the company here.
ABOUT THE COMPANY
Since 2012, Slotegrator has been one of the iGaming industry’s leading software and business solution providers for online casino and sportsbook operators.
The company’s main focus is software development and support for online casino platforms, as well as the integration of game content and payment systems.
The company works with licensed game developers and offers a vast portfolio of casino content: slots, live casino games, poker, virtual sports, table games, lotteries, casual games, and data feeds for betting.
Slotegrator also provides consulting services in gambling license acquisition and business incorporation.
The post Feel the Malta energy: meet Slotegrator at SiGMA Euro-Med in September appeared first on European Gaming Industry News.
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