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B90: from turnaround to accelerated growth – 2025 Trading Update
B90 Holdings plc, an online marketing group for the global gaming industry, today provides a trading update for the six-month period ended 30 June 2025.
The Group delivered a strong performance in the first half of 2025, with both revenue and EBITDA increasing significantly compared to the same period last year. This reflects continued momentum in B90’s transition to a lean, scalable, B2B-focused model.
As a result of the progress made, the Board expects full-year 2025 revenue and EBITDA to at least be in line with market expectations.
The Group’s scalable pay-per-click engine continues to deliver high-quality leads and first-time depositing customers to its B2B partners, underpinning strong commercial traction. The number of active partner accounts grew during the period, with new partnerships already contributing to total revenue. Operational efficiency remains a core focus, with operating expenses held relatively flat despite a significant increase in both revenue and EBITDA on the prior year comparable period.
Looking ahead to the second half of 2025, the Group’s priorities include continuing to scale the existing business as partner revenue grows and further diversifying its marketing channel mix. Technology remains central to operations, with early adoption of AI and high levels of automation continuing to underpin performance. The Company remains confident in delivering another year of material revenue and EBITDA growth.
Commenting on the outlook for the remainder of the year, Executive Chairman Ronny Breivik said:
“B90 is no longer just a turnaround story; it is now a technology-led B2B marketing growth story. Strong year-on-year growth confirms that our pivot from B2C gambling operations to a leaner, B2B-led model is working. Our first-half results represent clear progress and position us well for the remainder of the year.
“We now have a solid platform to scale more aggressively, and our focus will be on growing revenues from existing assets; expanding our partner base; unlocking new geographies; and investing in next-generation marketing channels.
“Technology remains at the core of our model, and we will continue to embrace AI and automation to ensure efficiency at scale. We remain confident in delivering another year of material revenue and EBITDA growth.”
The post B90: from turnaround to accelerated growth – 2025 Trading Update appeared first on European Gaming Industry News.
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Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic
Million Games is pleased to announce the release of Million Mine, a strategic, grid-based casino game inspired by the beloved mechanics of minesweeper. Offering a modern update to the classic format, Million Mine lets players select their difficulty, uncover hidden diamonds, and cash out before disaster strikes.
The game features:
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Customisable grid sizes from 3×3 to 7×7
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Mines selection from 3 to 24 for adjustable volatility
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Instant cashout after any successful pick
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A 96.3% RTP and a high multiplier ceiling
Each tile revealed adds tension and reward, making Million Mine a fast-paced, strategic game of choice and nerve.
“Million Mine is deceptively simple—but a great player experience,” said Thomas Nimstad, CEO of Million Games. “It’s familiar, clean, and highly customisable. We see it becoming a favourite for both casual players and high-stakes explorers.”
Million Mine is now available across all Million Games partner platforms.
The post Million Games Launches Million Mine – A Strategic Grid Game Inspired by a Classic appeared first on European Gaming Industry News.
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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025
ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.
This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.
ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.
Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their
goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”
The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.
Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.
The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.
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SHINE ON DRAGON’S DIAMONDS
This text contains puns. Reader discretion is advised.
“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.
Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.
Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.
For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!
The game is now available for MGA with other territories winging it this way soon.
The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.
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