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S8UL Launches 12-City Esports World Cup Watch Party Tour and Exclusive Creator Experience in Mumbai
In a landmark moment for Indian esports, S8UL Esports, the country’s most celebrated gaming and content organization, has rolled out a nationwide fan and creator engagement campaign for the Esports World Cup (EWC) 2025. The dual initiative includes a 12-city Watch Party Tour across India and a parallel invite-only creator experience at the S8UL Gaming House 2.0 in Mumbai, both designed to bring the EWC excitement closer to home while uniting fans and creators around Team India’s journey on the world stage.
S8UL is the first and only Indian organization selected to be a part of the EWC Foundation’s Club Support Program, placing it among a global elite of teams competing in the tournament. The campaign is powered by iQOO, the official title sponsor.
A Fan-First Nationwide Tour
Bringing the thrill of Riyadh to Indian fans, S8UL is hosting the EWC x S8UL Watch Party tour- a multi-city celebration designed to give fans a front-row seat to S8UL’s EWC journey. The event will be held at one of each city’s top-tier restaurants or leading colleges, transforming the space into a vibrant celebration of esports culture. An open-invite, fan-first celebration of India’s run at the EWC 2025. The watch party will take place in 12 cities, where fans can enjoy the tournament’s action live alongside S8UL creators and community members. The experience will feature live match screenings, meet and greets with top S8UL creators, fun brand activations, gaming engagement zones, food and beverages, and themed photo spots perfect for content creation.
From Delhi to Kolkata, Bangalore to Jaipur and more, fans will experience esports like never before – not just as spectators, but as part of a nationwide movement to back Team India.
S8UL Gaming House Transforms for EWC 2025 While fans gather across India, the S8UL Gaming House 2.0 in Mumbai has been transformed into a private, content-driven creator space throughout the duration of the Esports World Cup. Starting this week, it will host weekly invite-only gatherings for top Indian gaming creators to come together and celebrate S8UL’s EWC matches. The vibe is casual yet collaborative, offering creators a chance to watch the matches as a squad, take part in in-house challenges and brand activations and capture real-time content including vlogs, reactions and social clips. This setup
allows creators to share authentic moments from real-time reactions to behind-the-scenes collaborations with millions of fans online, amplifying India’s EWC presence far beyond the venue.
“We’ve always believed in building the Indian esports community together – fans, creators, players, and partners,” said Animesh Agarwal, Co-Founder of S8UL. “The Esports World Cup is one of the biggest moments in global esports, and through this campaign, we’re making sure the whole country is part of the celebration. Whether you’re cheering from a college in Bangalore or vibing with creators in Mumbai, this is our time to unite and show the world the strength of Indian esports.”
EWC 2025 marks a defining moment for India on the global stage. With this campaign, S8UL invites every fan, every creator, and every supporter to be part of the journey. This dream was built together, now it’s time to cheer together as one united force for Indian esports.
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GoldenRace launches Goal2Win to bridge the gap between football and numbers
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The world of sports betting and gaming is set for a major shake-up with the launch of GoldenRace’s innovative, new number game, Goal2Win, designed to captivate the massive global football audience. Goal2Win successfully bridges the gap between the universal passion for the “king of sports” and the proven thrill of number-based predictions, offering partners a fresh, high-potential product for monetisation.
Goal2Win is a premium offering that takes the familiar, classic number game format and integrates it with a dynamic, football-centric theme. This unique combination makes the game instantly recognisable yet excitingly new, appealing both to seasoned sports bettors and newcomers seeking an engaging, simplified experience.
Goal2Win is GoldenRace’s proposal to mix innovation and tradition. It offers operators a product that leverages the immense reach of football fandom while delivering the straightforward, engaging gameplay and massive win potential expected from a top-tier number game. It’s a compelling blend of excitement, simplicity, and significant reward potential.
Key features driving engagement and potential winnings:
Goal2Win is engineered for maximum player retention and high stakes, boasting dynamic gameplay and powerful features:
- Multiplier feature: Players can place the same set of bets across an impressive twenty-two consecutive events, significantly driving up potential winnings and ensuring sustained engagement over time.
- Jackpots and Mega Jackpots: The game includes tiered winnings with both standard Jackpots and highly coveted Mega Jackpots, promising life-changing sums and acting as a powerful player motivator.
- Quick picks: For rapid access to the action, the Quick picks option allows the system to randomly select numbers, streamlining the betting process for players.
- Row/Column selector: Enhancing the user experience, selector buttons enable players to easily pick an entire row or column of numbers, simplifying sophisticated betting.
Goal2Win represents a unique opportunity for operators to tap into the immense global football fanbase with a product that is both innovative and instantly recognisable. It stands poised to become a staple offering, driving higher stakes and attracting a broader demographic to the operators’ portfolio.
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PayAdmit partners with Yaspa to integrate Pay by Bank on its payments platform
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Yaspa, the Pay by Bank fintech, today announced a partnership with PayAdmit, the London-based payment software provider and orchestrator used by merchants across eCommerce, iGaming and digital services. The integration brings Pay by Bank to PayAdmit’s platform, giving its merchants a faster, secure, cost-effective way to accept customer payments with real-time confirmation.
PayAdmit offers a modular payments stack that includes White Label, Cashier Service, Payment Bridge and Payment Concierge Service — a high-touch support layer for resolving payment issues in real time. The platform aggregates 350+ global payment methods and provides streamlined onboarding, enabling merchants to go live in as little as 14 days.
Adding Yaspa gives PayAdmit’s clients a high-conversion bank payment option built for speed, conversion and compliance.
Yaspa’s Head of Commercial, Amie Kadhim, said: “PayAdmit moves fast and sets a high bar on payment performance, reliability and checkout experience. We’re excited to power their next chapter with instant bank payments that are speedy, secure and deliver a smooth, mobile-first experience – boosting approval rates and settling funds immediately.”
For PayAdmit’s merchants, the integration with Yaspa delivers:
- Real-time deposit confirmation
- Lower processing costs versus traditional methods i.e. debit and credit cards
- Reduced fraud and chargeback risk with bank-level authentication
- A smoother mobile journey with no card details to key in
Yaspa’s benefits align with PayAdmit’s focus on performance, security and a modern, merchant-friendly toolkit.
Vladyslav Kolodistyi, CEO of PayAdmit added: “Our mission is to give merchants a flexible, future-proof payments stack. Partnering with Yaspa adds a best-in-class, instant bank payment option, so clients get higher conversion with less complexity.”
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Continent 8 appoints Julia Weygandt as Head of Client Growth & New Business
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Continent 8 Technologies, a leading provider of cutting-edge managed IT solutions designed for the global iGaming and online sports betting industry, announces the appointment of Julia Weygandt as Head of Client Growth & New Business.
Based in Malta, Julia will spearhead strategic initiatives to drive customer growth and capture new market opportunities globally, working closely with the existing Sales team and Practice Leads.
Julia brings over 20 years of experience in gaming, entertainment, and technology, with a proven track record in commercial strategy, international market expansion, and strategic partnerships. Her career includes senior roles such as COO at G Games and Tornado Games, and Head of International Partnerships at GAMOMAT, where she successfully scaled operations and delivered significant revenue growth.
Julia is an active advocate for diversity and leadership in gaming, serving as a Board member for Global Gaming Women and leading partnerships for the Behind the Gloves initiative, which combines boxing and corporate engagement to support charitable causes.
Nick Nally, Chief Revenue Officer at Continent 8 Technologies, commented: “Julia’s appointment reflects our commitment to delivering exceptional value and growth opportunities for our customers. Her deep industry knowledge, commercial acumen, and passion for building strong partnerships make her an outstanding addition to our team. We are excited to see the impact she will have as we continue to expand globally.”
Julia Weygandt, Head of Client Growth & New Business, added: “I’ve known the Continent 8 team for a long time; they are a trusted and respected partner to the world’s leading iGaming operators and suppliers, and I am thrilled to join at such an exciting time. My focus will be on driving client success through innovative solutions and strategic growth initiatives, ensuring we continue to lead in this fast-evolving industry.”
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