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Betano Becomes New Official Betting Partner of the 3F Superliga

Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).
“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
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First football sponsorship for Pub Casino

L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.
At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.
While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.
Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”
Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”
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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all

A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.
In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.
What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.
Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?
This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?
Either way, one wrong move and the run comes to an abrupt end.
Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.
Either way, players are left with the same question. Do you walk away, or do you knock again?
Edvardas Sadovskis, Chief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again.
They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.
Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.
This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”
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New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products

Various developments, such as the Winpot game mechanics and standout titles such as Joker Winpot and Shoot Happens, underscore ELA Games’ innovative philosophy.
The Winpot mechanic introduces a progression-based experience that gives players more agency over their gameplay. At the essence of the mechanic, player wins are stored in the Winpot, where they can then choose to continue playing and accumulate a larger payout or cash out at any point.
Joker Winpot and the newly released Shoot Happens are examples of how ELA Games’ creativity and innovation led to commercial success. The former is a 1×1 game that’s simple to understand with high replayability due to the decision-making aspects and accessibility. The latter is a narrative and progression-based title where players have 3 shots to defeat increasingly tougher opponents. Both games break from traditional gameplay with tactical depth, high replayability, and fresh mechanics.
Marharyta Yerina, ELA Games’ Managing Director, commented on the nomination, “What makes innovation meaningful and impactful is when it changes how players interact with content. For example, with Joker Winpot and Shoot Happens, our innovation was not adding complex features but stripping back gameplay to include the player more in decision-making to create a new game archetype. This nomination shows us that we’re making meaningful strides in challenging overplayed and stale gaming experiences, and we’re honoured to receive such recognition.”
The ELA Games team will attend the SBC Summit Lisbon from 16 – 18 September.
The post New Ways to Play: ELA Games Recognised for Casino Entertainment Innovation Subheader: The studio continues to garner industry recognition for its products appeared first on European Gaming Industry News.
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