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PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS

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The Philippine Amusement and Gaming Corporation (PAGCOR) has ordered the immediate dismantling of all billboards and out-of-home (OOH) gambling advertisements in its intensified efforts to regulate gambling-related promotions in public spaces.

In a memorandum issued on July 7, PAGCOR directed all licensees, suppliers, system administrators, and gaming venue operators to take down gambling ad materials, including those displayed on trains, buses, jeepneys, and taxis.

The agency emphasized that only institutional or responsible gaming campaigns—subject to PAGCOR’s approval—will be permitted moving forward.

“We have given all our licensees and stakeholders until August 15 to completely remove all gambling-related ads,” said PAGCOR Chairman and CEO Alejandro H. Tengco.

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“Prior to that, stakeholders must also submit an inventory of their existing billboard and wallscape advertisements by July 16.”

The inventory, according to Mr. Tengco, must include the size, material, location, rental contract expiration, and the corresponding permit number from the Ad Standards Council (ASC).

The PAGCOR chief said the move is part of the state gaming agency’s commitment to promote a safer and more responsible gaming environment in the country.

“While PAGCOR is mandated to regulate the gaming industry and generate revenues for nation-building, we do not want to encourage a culture of gambling addiction,” he said.

“Regulating excessive and pervasive gambling advertisements is a critical step in protecting vulnerable sectors of society, especially the youth.”

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The agency also warned against replacing the dismantled advertisements with new gambling promotions, stressing that non-compliance will be dealt with accordingly.

The post PAGCOR ORDERS TAKEDOWN OF GAMBLING BILLBOARDS appeared first on European Gaming Industry News.

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Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil

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Atlaslive, a provider of scalable and configurable iGaming software, has announced a new partnership with StarsPay, a fast-growing payment processor focused on sports betting, casino, and eSports in Brazil. This partnership is available exclusively to nationally regulated operators with a valid Brazilian gambling license.

StarsPay delivers instant payment processing through PIX, the most widely used method among Brazilian players. Their infrastructure is built to meet the demands of high-volume platforms, making them a natural fit for Atlaslive’s expanding Payment Hub.

The integration ensures a smooth user experience across deposits, betting, and withdrawals. The system is designed for transparency, operational stability, and secure processing. Atlaslive Platform continues to prioritize region-specific needs while supporting its partners with technology that adapts to local requirements.

“We’re delighted to have agreed a deal with StarsPay, this collaboration marks another step in delivering convenience and security to audiences across the LATAM region while continuing to strengthen our robust Payment Hub,” shared Lidiia Vakulenko, Deputy CEO of Atlaslive. “Success in this rapidly evolving market requires sharp analysis, swift adaptation, and partnerships that truly matter. At Atlaslive, we build technologies that are not just robust but ahead of their time. Partnerships like this one ensure our platform stays indispensable to operators and their players alike.”

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“This partnership is a win for everyone at StarsPay, and we’re thrilled to support a leading brand like Atlaslive,”  a representative from StarsPay commented. “As quick and effective payment services become crucial for gaming brands, we’re confident that our expertise will be a significant asset to Atlaslive and its mission to deliver exceptional player experiences.”

With this partnership, Atlaslive continues its momentum in the LATAM market, delivering localized, reliable payment tools for licensed operators. The company’s platform supports flexibility and regulatory alignment while maintaining the performance standards required by fast-moving gaming brands.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, rebranded in May 2024. It is a B2B software development company offering a multifunctional, automated platform for sportsbook and casino operators. The platform includes Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow Atlaslive on LinkedIn for updates on iGaming technology

This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

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Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company. The company specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive and StarsPay Join Forces to Streamline Payments in Brazil appeared first on European Gaming Industry News.

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First football sponsorship for Pub Casino

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L&L Europe, owner and operator of PubCasino.co.uk, is happy to announce their first sponsorship within the English Football League. The sponsorship is with the historical team Preston North End for the upcoming season. This partnership will include the Pub Casino logo on the back of all 3 kits for the season 2025/26.

At Pub Casino we love football and especially football where a lot of history is involved. Preston North End is one of the first professional football teams in the history of UK professional football. And today still the only team winning both the league and FA cup without conceding a goal. That is what Preston North End breathes: Football history. To be part of that makes us extremely proud.

While discussing the partnership with PNE it became clear who the front of shirt sponsor will be. As a result, we even got more excited. SpudBros on the front of shirt, Pub Casino on the back, what a lovely combination.

Head of Commercial and Partnerships at Preston North End, Lisa Whittaker said: “We are delighted to be teaming up with PubCasino for the upcoming season and thank them for their support in making this happen.”

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Jan Wienk, Head of Marketing and Product at PubCasino, said: “We are extremely happy to be part of the Championship this year and are proud to be teaming up with a club with so much history in the English game. It’s great to be on board with the team ahead of the new season and the combination of kit sponsors, with SpudBros on the front, should make it a fun and entertaining year.”

The post First football sponsorship for Pub Casino appeared first on European Gaming Industry News.

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ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all

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A door opens, but what’s behind it? That’s the question players will be able to answer when they take on the latest game from in-demand iGaming content provider, ICONIC21.

In Knock Knock, nothing is guaranteed as players find themselves in front of a door that they must choose whether to open or not.

What’s on the other side? It could be an Increasing Multiplier, or it could be the players’ accrued winnings and original bet being cruelly taken away from them.

Knock Knock takes the first-person, high-suspense format and gives player control over how far they progress into the game – do they want to open another door for the chance to multiply their current win, or do they want to cash out?

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This generates unrivalled levels of excitement and anticipation. Do players go for a long door-opening streak, or does the pressure get too much and they opt to lock in their winnings and step away?

Either way, one wrong move and the run comes to an abrupt end.

Knock Knock also comes with a visual path history. The main difference between the three levels lies in the probability of the multiplier: the harder the level, the higher the multiplier – but also the greater the chance of losing.

Either way, players are left with the same question. Do you walk away, or do you knock again?

Edvardas SadovskisChief Product Officer at ICONIC21, said: “Knock Knock offers an intense, high-suspense experience that players will want to experience again and again. 

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They must put their nerves to the test as they open doors in search of the game’s biggest win multipliers, but in doing so, they risk losing it all.

Knock Knock is designed for all types of risk-takers – from cautious players to fearless thrill-seekers. By choosing the difficulty level, each player tailors their own balance of success odds and potential multipliers, making every round as safe or as bold as they want.

This marks a milestone in the growth of our RNG portfolio, reinforcing our position as a forward-thinking iGaming content provider and expanding our footprint in the non-traditional games space.”

The post ICONIC21 launches first-person, high-suspense game where players open doors to reveal win multipliers or the possibility of losing it all appeared first on European Gaming Industry News.

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