BOS – The Swedish Trade Association for Online Gambling – is today sending a letter to the Ministry of Finance with a proposal to appoint a new gambling inquiry. The inquiry’s task should be to propose measures that strengthen the proportion of legal, licensed gambling in Sweden, that is, the so-called channelization.

The Swedish Gambling Authority confirmed earlier this week in a report that the state’s goal with the gambling policy regarding its channelization is not being reached. The goal is at least 90 percent channelization, but Sweden only reaches 85 percent. And for online casino, the product category where it is most important for consumer protection reasons that the proportion of legally licensed gambling is the highest, it is actually the lowest (72-82%).

During September this year, government investigator Marcus Isgren is expected to present a proposal that aims to strengthen channelization within one area, namely the so-called scope of application of the Gambling Act. It is a welcome proposal, but few stakeholders believe that this single adjustment is enough to achieve the goal of the gambling policy, at least 90 percent channelization.

For this reason, BOS is proposing today in its letter to the Ministry of Finance that the government appoint a new broad gambling inquiry, with the task of proposing measures that strengthen channelization in the Swedish gambling market. Among the proposals that should be considered, BOS mentions a somewhat less rigid regulation of loyalty bonuses, which are currently completely prohibited.

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BOS Secretary General Gustaf Hoffstedt comments:

“We hope that the government will take to heart the serious situation for the licensed gambling market, most recently confirmed in the Gambling Authority’s report on the proportion of unlicensed gambling in Sweden. The appointment of a broad inquiry tasked with preventing leakage to the unlicensed gambling market would undoubtedly be this government’s most important measure to protect and strengthen the legal regulated gambling market, before Sweden goes to the polls in September next year.”

MightyTips has announced an exciting new partnership with BigClash.com, a dynamic online gaming platform, to enhance brand visibility, drive quality traffic, and deliver greater value to players worldwide.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Collaborating with BigClash.com is a natural step in MightyTips’ mission to connect audiences with trusted, engaging platforms. Their innovative approach to online gaming makes them a perfect fit for our network, and we’re looking forward to building long-term success together.”

BigClash.com offers a premium online entertainment experience, combining cutting-edge sports betting and interactive casino gaming with a strong emphasis on user satisfaction. The platform is designed for accessibility, excitement, and player trust, backed by secure operations and responsible gaming standards.

Dan, Head of Affiliates at BigClash.com, commented: “Partnering with MightyTips marks an important milestone for BigClash.com. Their expertise in affiliate marketing and proven ability to generate engaged players make them an ideal ally as we continue to grow. MightyTips delivers visibility and meaningful connections with the right audiences. We’re excited about what lies ahead.”

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This collaboration is set to strengthen BigClash.com’s position in key global markets, while further diversifying MightyTips’ portfolio with another reputable and fast-growing partner.

Casino content developer Realistic Games has partnered with online casino Ivy Casino and its sister brands O’Reels and Rose Casino. This strategic deal strengthens Realistic Games’ footprint in the UK regulated market, while supporting Ivy Casino’s mission of becoming a key player in the igaming industry.

Ivy Casino will launch with a selection of top slots, instant wins, and table games from Realistic Games, including popular titles like Book of Charms and Book of Bass, along with newer releases such as Jokers Spellbook, Emerald Frenzy, and Phantom Tides. The remainder of its portfolio will follow in the coming weeks.

The deal also includes the launch of upcoming titles on the games roadmap, featuring even more exciting and diverse releases.

This collaboration will see Realistic Games expand its player reach and brand visibility, solidifying its presence in the UK market. Realistic has demonstrated its commitment to innovation and market growth by launching its new gamification tool, Real Rewards, in early July, and securing a recent commercial agreement with Livescore Bet and Virgin Bet.

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Chris Danaher, Head of Business Development at Realistic Games, said: “We are excited to partner with Ivy Casino, a new brand rapidly expanding in the UK market. I am confident that our portfolio of slots, table games and instant wins will provide a fresh gaming experience for their players.”

“This collaboration aligns with our ongoing content and engagement strategy, delivering exciting games to a wider UK audience.”

Mark Good, representing Ivy Casino, said: “This latest alliance with Realistic Games allows Ivy Casino to expand its game offerings and strengthen its presence in the UK market as Ivy Casino grows its player base.”

“Ivy Casino is thrilled to welcome Realistic onboard and is confident that their diverse and exciting range of titles will appeal to both current and future players”.