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TESTA debuts TESTA Score, allowing operators to benchmark UX

TESTA, the crowd testing platform for the iGaming industry, has launched its innovative TESTA Score with CasinoCompare.ph, a Philippine-focused online casino affiliate—and the only platform exclusively listing PAGCOR-licensed online casinos.
TESTA Score is a new UX quality benchmark developed by TESTA that shines a light on online casino brands in markets with new regulatory compliance standards.
Using real testers with local devices, IDs and bank accounts, TESTA evaluates each operator’s performance across four key processes – registration, deposit, withdrawal and KYC.
Each process is scored against strict usability parameters such as the number of required input fields, page clicks, lead times for verification and fund arrival, as well as the number of KYC attempts required.
The total possible score is 100, divided across:
The TESTA Score provides objective, player-centric transparency in any market.
With local connectivity, device preferences and regulatory friction in mind, the scoring system reflects the real-world user journey and highlights where improvements are most needed.
This then provides a chance for operators to improve their key flows, especially KYC, and then apply for a re-test to update their published score.
CasinoCompare.ph becomes the first online casino affiliate to deploy TESTA Score, with six Philippine-licensed online casinos now ranked. The site is operated by AFFILI.ph whose aim is to set a new industry standards for transparency, trust, and player confidence.
The six sites include Casino Plus, Desk Game, FBM E.Motion, Bet88, PlayTime and Crazy Win.
While most operators performed well on the core user flows, the KYC process emerged as the main differentiator.
Operators that lacked a working KYC step at withdrawal automatically received a zero in that category, pulling down their overall TESTA Score significantly.
This is how they fared:
Casino Plus led the pack with a total score of 97/100, earning perfect marks in registration, withdrawal, and KYC, and only dropping points on deposit due to a single extra page click.
As well as accessing TESTA Score through their affiliate partners, operators can work directly with TESTA to determine their TESTA Score.
Chris Johnson, TESTA CMO, said: “Born out of frequent client requests for key processes testing, and competitor benchmarking, the TESTA Score measures the parts of the customer journey, outside of game play, that make or break player acquisition and retention.
“Operators can use their TESTA Score to understand where they stand out over their rivals and where there is a gap they need to close.
“It’s great to see that six Philippine-licensed casinos have already used TESTA Score to benchmark their UX and acquisition flows, and we look forward to working with more moving forward, both in the Philippines and other markets around the world.”
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InnoGames Unveils Cozy Coast, a Heartwarming Beach Adventure Featuring Relaxed Gameplay and a Captivating Story

InnoGames, one of Germany’s leading developers and publishers of mobile and browser games, is announcing Cozy Coast, an adventure game that combines an emotional storyline, richly developed characters, and engaging puzzle mechanics based on the popular Merge-2 system. The game will launch later this year on iOS and Android. Pre-registration is already available in selected regions.
With Cozy Coast, the studio highlights its versatility by introducing a new genre to its portfolio, which includes internationally acclaimed strategy games like Forge of Empires, Tribal Wars, and Heroes of History. The game combines a sunny, feel-good atmosphere with diverse entertainment, targeting discerning casual gamers who appreciate relaxing gameplay just as much as an engaging story.
Adventures Featuring Building Mechanics and Puzzle Challenges
In Cozy Coast, players accompany best friends Mia and Elara on a journey across the picturesque Mediterranean island of Calista. For Mia, the island holds treasured memories of a carefree childhood, yet the once idyllic place has somehow lost its charm. Together, the two young women set out on a mission to restore the original beauty of Calista.
Merging items is the central gameplay mechanic in Cozy Coast. By skillfully combining items, players fulfill the wishes of island residents while gathering resources to repair buildings and unlock new areas. Along the way, Mia and Elara encounter other characters and gradually uncover the island’s secrets. With its lovingly crafted environments, Cozy Coast invites players to explore every hidden corner of Calista.
“With Cozy Coast, we’re creating an inviting game world that offers players a break from everyday life while delivering challenging gameplay. For the first time in InnoGames’ history, we’re introducing a title that combines emotional storytelling with strategic merge mechanics. We look forward to welcoming players from around the world to Cozy Coast very soon,” says Christian Reshöft, Chief Product Officer at InnoGames.
Key Features of Cozy Coast
- Merge items: Strategically combine items to create new and higher-value objects
- Restore the seaside promenade: Renovate abandoned buildings to unlock new areas
- Adventure in paradise: Discover hidden places together with your best friend and uncover the secrets of a corporation with questionable intentions
- Characters with personality: Meet fascinating characters. Every encounter comes with a story – sometimes touching, sometimes mysterious, but always full of emotion
- Fresh challenges every day: Participate in daily, weekly, and seasonal events like exploration quests, puzzle collections, and special story-driven missions to receive exciting rewards and enjoy lasting gameplay
- Unwind in a Mediterranean setting: Experience stress-free gameplay paired with a captivating story of friendship, courage, and hope
- Free to play without restrictions: Launching soon worldwide on iOS and Android
Cozy Coast was already launched in selected regions on iOS and Android, with players giving it an average rating of 4.8 out of 5 stars. Pre-registration on the App Store and Google Play is now available in Germany, Austria and Switzerland. More regions to follow soon.
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Charlie Cowdrey Appointed CEO of JioBLAST, Esports Joint Venture

Global competitive entertainment company BLAST has announced the appointment of Charlie Cowdrey as Chief Executive Officer of JioBLAST, the recently announced joint venture between BLAST and RISE, a wholly-owned subsidiary of Reliance Industries Limited.
As part of the appointment, Cowdrey will relocate from London to Mumbai this September to lead the joint venture’s Indian operations, marking a major milestone in the company’s global expansion into India.
Cowdrey has been a pivotal figure within BLAST over the last four years, holding multiple senior leadership roles across the business ranging from Chief of Staff to most recently, Programme Director for Epic Games, where he played a key role in managing one of BLAST’s most high-profile publisher relationships and competitive titles in Rocket League esports (RLCS) and Fortnite Competitive (FNCS).
Robbie Douek, CEO of BLAST, said: “Charlie has been a key figure behind BLAST’s growth and publisher operations over the past few years. He is a trusted leader who understands our culture, our partners and our ambitions. India represents an enormous opportunity for BLAST, and we believe Charlie is the perfect person to take this vision forward. We’re proud to have someone of his calibre opening this important new chapter for us alongside our partners at Reliance and RISE.”
Charlie Cowdrey, CEO of JioBLAST, said: “I’m incredibly honoured and excited to take this role in spearheading JioBLAST. We will be focussed on bringing together Jio’s unrivalled reach, RISE’s commercial prowess and BLAST’s esports expertise and global publisher relationships. Bringing this all together, there is no doubt that JioBLAST will supercharge the Indian esports industry. India is one of the most vibrant and promising gaming markets in the world, and working alongside Jio offers us a unique opportunity to build something extraordinary. We can’t wait to get started and bring BLAST’s unique approach to creating next level entertainment to India.”
The announcement follows the formation of the JioBLAST, a joint venture between BLAST and RISE, a wholly owned subsidiary of Reliance Industries Limited, aimed at supercharging the Indian esports market. With India now home to over 600 million gamers, accounting for 18% of the global gaming audience, JioBLAST will focus on creating new esports IP, establishing a state-of-the-art production studio, and delivering tournament experiences built for India’s dynamic gaming community.
The joint venture will bring BLAST’s award-winning production expertise and international tournament IPs to India while building localized formats, mobile esports offerings, and digital-first fan engagement initiatives through JioGames. Under Cowdrey’s leadership, the Joint Venture will deliver end-to-end tournament management, publisher services, and broadcast-ready content – ensuring India becomes a central pillar in BLAST’s global footprint.
As the joint venture ramps up its operations, last month JioBLAST opened recruitment for its first six foundational roles, all based in Mumbai. The new hires will join Cowdrey in building the future of esports and competitive entertainment in India. These roles represent the first wave of local leadership and talent being brought in to shape a new chapter in Indian esports.
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Betano Becomes New Official Betting Partner of the 3F Superliga

Kaizen Gaming and the 3F Superliga announce Betano as the league’s new official betting partner. Betano is Kaizen Gaming’s premium and internationally recognized online sports betting and gaming brand, sponsoring top clubs around the world as well as major tournaments, such as the UEFA Europa League and the UEFA Conference League. Betano has already strengthened its presence in Denmark through partnerships with several clubs – and now it will also become the official sponsor of the entire 3F Superliga from the upcoming 2025/26 season.
“We are very pleased to welcome Betano as the official betting partner of the 3F Superliga. Betano has become a major player in both international and Danish football – and with their strong focus on responsible gaming, they can contribute positively and professionally to the growth of Danish football” says Claus Thomsen, CEO of the Danish League Association (Divisionsforeningen).
“We are proud to enter into this new partnership with the 3F Superliga – a league that is at the heart of the Danish football culture. Denmark has a long and proud tradition with passionate fans and clubs with deep local roots, and we see this partnership as an opportunity for us to contribute positively to that entire ecosystem – reaching beyond the Danish clubs we are already collaborating with. At Betano, we are committed to offering responsible, engaging sports experiences, and we look forward to working with the Danish League Association,” says Julio Iglesias, Chief Commercial Officer of Kaizen Gaming.
The post Betano Becomes New Official Betting Partner of the 3F Superliga appeared first on European Gaming Industry News.
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