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Trends in affiliate marketing: what the winners of the Golden Boomerang Awards 2025 are saying

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Boomerang Partners celebrated the second season of the Golden Boomerang Awards 2025 with a spectacular awards ceremony in Milan. As a regional partner of the legendary football club AC Milan, bringing together top affiliate teams, industry leaders, media, and influencers at San Siro.. Awards were presented in 11 categories. Guests had the unique experience of immersing themselves in the atmosphere of one of the world’s greatest stadiums. They were treated to a rich entertainment program, a charity auction with AC Milan legend Andrea Pirlo, and a networking event.

Importance of Golden Boomerang Awards for the industry

Boomerang Partners attributes the decision to create the Golden Boomerang Awards to several factors. The key one is the lack of such a platform in the industry. It acts as a showcase for the achievements of affiliate teams worldwide. But that’s just one reason. For example, the brand aims to create a solid, loyal community, and this task is being accomplished. Suffice it to recall the growth of participants to 400+ teams compared to 2024. GBA can also be cited as one of the reasons for the fantastic partner growth for Boomerang last year: +120%!

Key trends in the affiliate marketing industry

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Boomerang Partners is now actively targeting the sports direction in its business. This was motivated mainly by the brand’s decision to create two leaderboards within the Golden Boomerang Awards. One of them was dedicated only to the sports direction. It is rapidly gaining popularity in the industry, and Boomerang has been paying increased attention to this segment for a long time, seeing it as the future.

The winners of the ceremony confirm this trend, highlighting the growing popularity of sports-related affiliate marketing in 2025. This shift is driven by several key factors, including strong user engagement fueled by the global popularity of sports events, the accessibility and clarity of sports-focused affiliate marketing, and the increasing ability to make more confident predictions based on team performance and recent results.

The representatives of Datawave, named Best Rising Star 2025, are sure that sports-focused affiliate marketing is making a comeback in the industry: “Sport-related affiliate marketing is going to be the next big thing again. We also know that AI is going to drive the industry forward — no doubt about it. But we’re still sticking with good old manual PPC, just like in the early days, because that’s how we deliver real value.”

The representatives of TraffBand — winner in the Best SEO Traffic category — emphasized the rise of sports-focused affiliate marketing as well. “We believe that it is something to focus on, and we are going to do this together with Boomerang Partners,” said the company’s team, who also shared their impressions of the Golden Boomerang Awards: “It’s huge — we weren’t ready for something like this. It feels amazing!”

The winners of the Grand Prix 2025, Kajino Media representatives, shared their thoughts on current trends in affiliate marketing: “First of all, we believe in monobrand websites. Second is Facebook traffic, which keeps improving year after year. And third is PPC, as the quality of traffic from it is also getting better.”

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The participants showed their expertise during the tournament and used all available tools to climb the leaderboards. Each team tracked the industry’s evolution and key trends, including AI-powered optimization, personalized engagement, and the growing use of cryptocurrency in affiliate marketing transactions. With Boomerang’s in-house analytics team and brand support, its partners can set their most ambitious goals.

For affiliate teams worldwide, participation in tournaments like the Golden Boomerang Awards 2025 is beneficial in several ways. So, they can demonstrate the quality of their work in a highly competitive environment. It’s also a valuable networking opportunity for business growth. Finally, GBA is an opportunity to prove themselves globally, declare themselves as a top player in the industry, and get the attention and recognition they deserve. Just look at what the award winners of the last tournament had to say:

“This award means to us the recognition of the work we put in every day. We’re trying to be innovative, to think outside of the box, and we have a beautiful partnership with Boomerang,” said the team of QQ Media Agency LTD, who won the Best Ambassador 2025 Award. “The secret of success is just to love what you do — to have a real passion for creating high-quality affiliate campaigns and delivering value to partners, and we definitely do.”

The representatives of AskGamblers, who won in the Best Marketing Solutions category, emphasized that the key to success is teamwork: “Every one of us has been doing our best, and we are very happy to receive this award. The Golden Boomerang Awards is one of the most impressive events we’ve attended, and we’re sure it will grow even more within the industry.”

Judging by what the winners shared, their formulas for success aren’t rocket science — it’s all about loving what you do, putting in the effort, and aiming for quality. And their thoughts on current trends like focus on sports affiliate marketing, monobrand websites, Facebook, and PPC traffic might be worth noting for anyone hoping to see their name among next year’s Golden Boomerang Awards winners.

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The Pinnacle of Affiliate Marketing

The Golden Boomerang Awards are no longer just a tournament. It is a global industry event that attracts the attention of affiliate teams from different regions and allows them to be recognized on a world level. Today, the Golden Boomerang Awards can rightfully be called one of the industry’s most significant events. Boomerang Partners has already started working on the third season. More details will follow soon.

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Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition.

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Starting September 5, Trophy Hunter players can invite friends to join the game and enjoy it together. But that’s not all – the new update introduces hot-seat duels, one-on-one asynchronous challenges that let players prove who is the best marksman and earn extra rewards. All this is made possible by the new Duels for Friends feature, which expands the social dimension of Trophy Hunter and gives players complete freedom to choose their opponents – both among existing fans of the game and those who haven’t yet tried it. This is another step in delivering the game’s dynamic, content-rich roadmap, with Trophy Hunter already recording very promising KPIs and steadily growing its player base since its July 3 global launch.

Duels for Friends – compete with your friends

– From the very beginning, the social aspect and players’ engagement in league competition have been extremely important for the development of Trophy Hunter. This clearly sets the game apart from the competition and strongly engages our users. Now we are taking the next step by giving players a tool that lets them create their own space in the game – inviting friends, competing, and simply having fun together. This is an important milestone in the game’s development and the foundation for the next features we are already working on.” – says Jakub Noganowicz, Product Owner of Trophy Hunter and Hunting Clash.

With the Duels for Friends feature, every Trophy Hunter player can invite anyone to join the game by sending them a special link via SMS or messenger. Members of the club can also be invited. In this way, players not only expand the Trophy Hunter community but also actively shape its composition. Invited friends can join the competition, become members of any club, or set up a new club together with the player who invited them and compete in the club league. It enhances the competitive spirit and motivates players to improve their skills.

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The update also adds a new form of competition alongside the league system – asynchronous one-on-one duels with friends (hot-seat duels). Each duel consists of three rounds and must be completed within a set time. The challenger selects an opponent from their friends list, chooses an arena unlocked by both players, and plays the first round. The match then continues step by step, with each participant taking their turn when convenient, but within the required time limit. In-game notifications remind players when it’s their turn, and before starting the next round they can watch a replay of their opponent’s shots. After three rounds, the duel is concluded, the winner receives a reward, and the loser can instantly challenge them to a rematch. An additional reward is granted only for the first duel of the day with a specific friend, but players can play as many duels as they like to prove who is the best marksman. To maximize rewards, players need to challenge as many friends as possible and win those encounters. All active duels are visible in the friends panel introduced with this update, while the notification system keeps players informed about ongoing challenges and results.

New arenas – dynamic game growth

At its global launch on July 3, 2025, Trophy Hunter offered players nine arenas where they could compete in their first duels. Just a month later, on August 13, the game was expanded with a tenth arena – Northern Lights. Set against the breathtaking spectacle of the aurora borealis, it challenges players to make precise long-range shots in low-visibility conditions. In the last week of August, the eleventh arena – Scottish Highlands – was introduced, bringing another unique environment and new challenges. The update also includes technical improvements that enhance the overall player experience. The fast pace of these additions is only the beginning of more exciting content that the Trophy Hunter team is actively working on to ensure the game continues to evolve dynamically.

The post Duels for Friends in Trophy Hunter. Invite your friends and create a shared space for fun and competition. appeared first on European Gaming Industry News.

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Metal Genesis Announces “Barrel of a Gun” Song Collab with Priscilla Abby

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Lemon Sky Studios has announced the release of the song “Barrel of a Gun” with renowned Malaysian artist Priscilla Abby, who has 1.29M subscribers on YouTube. “Barrel of a Gun” serves as the theme song for the studio’s original mech IP universe Metal Genesis. The official music video for the song, produced by Lemon Sky and featuring a mocap 3D-animated depiction of Priscilla Abby as a cyborg superstar, is set to be released this Sep 5, 8pm. 

The release of “Barrel of a Gun” is highly anticipated by Metal Genesis fans, due to a teaser version of the song being used as the soundtrack for Metal Genesis’s most recent cinematic trailer titled “All Hail the Harmonic”. This trailer introduces the Harmonic Heroes, one of the unique mech factions in the Metal Genesis universe, and has surpassed 100k views in just a few months due to the highly creative designs of the mechs which are controlled through the power of music. Numerous comments on the trailer show fans’ deep appreciation for the music and their excitement for a full version of the song 

To immerse fans in the universe of Metal Genesis, Lemon Sky Studios has worked with Priscilla Abby and her team to create the original song “Barrel of a Gun” which reflects the themes of Metal Genesis. For the music video, Lemon Sky Studios’ in-house team used cutting-edge motion capture technology to manifest Priscilla Abby in the world of Metal Genesis, depicting her as a cyborg vocalist while the Harmonic Heroes play as her live band in a vibrant techno world.

Metal Genesis is the first fully original gaming IP universe by Lemon Sky Studios, a world class art and animation studio known for their contributions in iconic games such as the Final Fantasy VII Remake, Armored Core VI, and Marvel’s Spider-Man Remastered. This ambitious project aims to leverage the team’s AAA expertise to create an expansive sci-fi saga told through games, animated films, comics, and more. To kick off the franchise, Lemon Sky has announced an upcoming Kickstarter campaign to develop a fast-paced boss rush game for PC called “Metal Genesis: Rogue Regime”, to be released on Steam. 

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Players of Metal Genesis: Rogue Regime will get to enjoy the thrill of rebellion while rising up against an oppressive regime using the power of “Gattai” – combining mechs to fuse into one unstoppable machine. To add a psychological layer to the experience, the game’s roguelike aspect irrevocably changes the main character with each mech upgrade, touching upon themes of existentialism and identity. In addition to the main singleplayer story campaign, the game will feature a leaderboard system which challenges players to sharpen their skills in battle, competing with other players to climb the ranks and claim the title of best mech pilot.

For those who are interested in getting updates and the chance to back the project for rewards when the Metal Genesis Kickstarter begins, a pre-launch page is currently live on Kickstarter with the option to follow the campaign by selecting “Notify me on launch”. 

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ProgressPlay to Unveil Standalone Platform Upgrades at SBC Summit 2025

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ProgressPlay, a leading B2B iGaming platform provider, is proud to announce the exhibition of its latest, cutting-edge standalone platform upgrades at the SBC Summit 2025 in Lisbon. The enhancements redefine the potential for operators to build a truly unique and sovereign iGaming empire.

This significant investment in technology underscores ProgressPlay’s commitment to providing a superior alternative to restrictive white-label and turnkey models. The upgraded standalone solution is engineered for ambitious operators who demand complete creative and commercial autonomy without compromising on speed-to-market or technological sophistication.

“The days of choosing between a quick-to-launch white-label shelf-product and a complex custom techincal build are over. With our standalone platform, you get the best of both worlds – fast launch and full control,” said Itai Loewenstein, CEO of ProgressPlay. “We are providing the ultimate power-up: the robust, scalable engine of a proven platform, coupled with the absolute freedom to build a brand that is entirely their own. This is about handing them the keys to their own kingdom, with no limits on their vision.”

The latest upgrades to ProgressPlay’s standalone solution are designed to deliver tangible competitive advantages including unmatched brand sovereignty whereby operators gain complete control over every customer touchpoint, from UX/UI and branding to bespoke promotional structures and loyalty programs, enabling the creation of a distinctive market identity.

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ProgressPlay replaces the limitations of legacy systems with direct data access, empowering operators to drive deep player insights, personalise experiences, and optimise revenue across the lifecycle. Standalone architecture removes intermediary layers and revenue-share inefficiencies, allowing for direct commercial negotiations and clearer margins. The result: increased profitability and operational freedom.

Built on a robust, API-driven infrastructure, the platform allows for seamless integration of third-party tools, proprietary games, and unique features. This ensures operators can adapt, innovate, and scale at their own pace, entering new markets and verticals with ease. Operators own their platform outright, making them immune to the contractual and operational uncertainties of leased solutions. This future-proofs their investment and provides a valuable business asset.

Attendees at SBC Summit 2025 are invited to experience a live demonstration of ProgressPlay’s upgraded standalone platform at Stand B410. The ProgressPlay team will be on hand to discuss how the solution provides the technological muscle and strategic freedom to launch, operate, and scale a market-leading iGaming operation.

ProgressPlay is a premier iGaming platform and content aggregator, providing a comprehensive suite of solutions including standalone, white-label, and turnkey services. Powered by a vast portfolio of thousands of games from top-tier providers and fortified with advanced marketing, CRM, and analytics tools, ProgressPlay empowers operators of all sizes to achieve sustainable growth and unparalleled success in the global online gaming market.

Marina Nahhas, Head of B2B Sales and Marketing, added: “The enhanced enterprise solution, exhibited at Stand B410, empowers operators with unprecedented freedom, control, and scalability to shape the iGaming landscape.”

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