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Incline Gaming Marketing strengthens executive team with internal promotions

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Incline Gaming Marketing, the provider of specialist digital marketing services for the global regulated gaming market, has strengthened its executive team with two internal promotions.

The first sees Joanne (Jo) Dennis become Chief Commercial Officer, having been Director of UK/EMEA for the past 14 months.

Jo became part of the Incline team after the business acquired Random Colour Animal, which she co-founded, bringing with her more than 25 years of experience in brand, marketing and commercial strategy.

As CCO, Jo has been tasked with overseeing business development, account management and partner success worldwide.

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She will lead the full commercial lifecycle for Incline’s suite of services, developing ambitious sales and growth strategies and overseeing their execution.

Her remit also centres on expanding Incline’s client portfolio across the globe and driving expert account direction to strengthen partnerships and deliver measurable value.

The second promotion sees Oren Langburt, former VP of CRM Marketing, promoted to Chief Marketing Officer, expending his remit to lead the CRM and User Acquisition divisions globally.

As part of the founding Incline team, Langburt has played a pivotal role in the company’s growth trajectory. He has been instrumental in scaling the agency’s CRM managed services business, shaping a best-in-class offering grounded in Incline’s deep industry expertise.

Langburt brings more than 15 years of marketing experience, including leadership roles at some of the biggest companies in the industry, including the likes of FanDuel.

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As CMO, he will focus on unifying performance strategy across acquisition and retention ensuring clients see the full impact of Incline’s integrated services model.

Jo DennisChief Commercial Officer at Incline Gaming Marketing, said: “It’s an exciting time to be taking on the CCO role and growth journey for the business.

“We have achieved huge success across The Americas, Europe, Africa and beyond with our user acquisition, CRM and creative design services, and are now taking this momentum to the next level. 

“We are the only digital marketing and creative agency that is focused on, and specialises in, the regulated global gambling industry. Our deep level of multi-market expertise, and operator-side experience within the Incline team, gives us the edge. 

“In the role of CCO, my focus is on providing even more value to our new and existing partners, driving performance-led success across our full suite of digital marketing and creative activities.” 

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Oren Langburt, Chief Marketing Officer at Incline Gaming Marketing, added: “I’m incredibly excited to step into this role and continue building on the momentum we’ve created at Incline. We have an exceptional team and I’m energized by the opportunity to help shape the future of how we drive further growth for our partners. My focus will be on empowering our teams, deepening client partnerships, and continuing to push the boundaries of what performance marketing in igaming can be.”

The appointments come ahead of the Canadian Gaming Summit, which takes place from 17 – 19 June, where Incline Gaming Marketing will be in attendance; as well as IGB Live in London from 2 – 3 July.

The post Incline Gaming Marketing strengthens executive team with internal promotions appeared first on European Gaming Industry News.

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Million Games Unleashes Riches of Zeus – A Divine Slot Packed with Power, Progression and Payout Potential

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Million Games proudly announces the launch of Riches of Zeus, a high-volatility video slot set on top of  Mount Olympus. This 5×3 slot blends escalating Free Spins, symbol upgrades, and cinematic gameplay for a mighty experience that grows more powerful with every spin.

Players enter the game at the base of Olympus and ascend through divine trials—unlocking expanding Wilds, bonus upgrades, and an evolving win structure that reflects their progress. With a mighty 96.5% RTP and a max win potential of 5000x bet, Riches of Zeus offers a feature-driven experience steeped in thematic depth.

Key Features Include:

  • Expanding Zeus Wilds – Wilds on reels 2–4 expand to cover entire reels when part of a win.

  • Free Spins of Ascension – Triggered by 3+ Lightning Bolt bonus symbols. Players receive 8 Free Spins.

  • Symbol Upgrade – Every Zeus Wild upgrades medium and high-value symbols step-by-step for the remainder of the bonus round.

  • Extra Free Spins – Up to +3 spins can be earned through Wilds during Free Spins.

  • Power Bet Mode – Players gain access to a reel set with double the chance of triggering the feature.

  • Buy Feature Option – Players can purchase direct entry into the bonus round.

Built for Momentum and Mythology

“Riches of Zeus taps into everything we love about modern slot design,” said Thomas Nimstad, CEO of Million Games. “It’s fast, feature-focused and lets players feel the impact of their progress. Each Wild matters. Each upgrade builds tension. It’s a bold, rewarding game that brings Zeus powers to life with every spin.”

From its expanding visuals to its upgrade-driven mechanics, Riches of Zeus offers an experience that starts strong and builds with thunderous potential.

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Riches of Zeus is available now.

The post Million Games Unleashes Riches of Zeus – A Divine Slot Packed with Power, Progression and Payout Potential appeared first on European Gaming Industry News.

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Unleash the cosmos in Star Clusters II from Big Time Gaming

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The stars are set to align for stellar rewards once again in Star Clusters II from Big Time Gaming. This is a Megaclusters slot where players need to strap in and hold tight as they blast off towards the big-win galaxy.

Players venture into the unknown as Megaclusters unleash powerful chain reactions among the stars. They first land on a 4×4 starfield, but can soon find it expands into a sprawling 8×8 grid (with up to 256 symbols in play) in the Free Spins bonus, where they match five or more adjacent symbols to ignite celestial wins.

They then watch in awe as winning symbols split and collapse, followed by waves of new symbols that come crashing down from the void to form additional win combos.

Scatters drop during these reactions, pushing players closer to out-of-this-world riches. There’s more – Gold Wilds shimmer with Multipliers of up to 100x and combine to send rewards soaring to astronomical heights. The Multiplier starts at 1x and increases by 1x with each successful cascade.

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Four or more Scatters trigger the 10 Free Spins, which are played with unlimited Wild Multiplier rises, propelling payouts into warp speed. Want to blast off without delay? There’s the option to Buy the Bonus and launch straight into the Free Spins. Boom.

Star Clusters II has been designed to hit the mark with a broad player audience. This includes more casual players who will be drawn in by the £0.20 minimum bet, and more seasoned players who will be excited by the massive 35,000x max win potential.

Nik Robinson, CEO, at Big Time Gaming, said: “Players must prepare for blast-off in Star Clusters II, a thrilling follow-up to the original Megaclusters title. This time, they need to really strap in tight as they ride through the cascades that drop new symbols from the void and onto the reels. 

“With each cascade comes the potential for Gold Wilds with Multipliers that increase again and again with each successful tumble, all the way up to 100x.

“Of course, the real intergalactic action takes place in the Free Spin bonus, and players can blast directly to it if they wish through the Buy the Bonus option. Star Clusters II offers an interstellar adventure like no other, and one where the stars can align for some truly epic wins.”

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The post Unleash the cosmos in Star Clusters II from Big Time Gaming appeared first on European Gaming Industry News.

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Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG

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Casino Guru and WinSpirit have successfully wrapped up the SmartPlay Social Media campaign, an innovative initiative designed to raise awareness of Responsible Gambling (RG) while actively educating and engaging players on safe and sustainable play.

Casino Guru contributed its expertise in RG and offered insights into player behavior, while WinSpirit leveraged its deep understanding of its community to spearhead the social media campaign. The collaboration highlights how operators and independent authorities can work together to promote safer gambling.

The campaign’s goal was to show that operators can take actionable steps to support player well-being, increase awareness of RG tools, and reduce gambling-related harm by engaging players directly.

This approach allowed for meaningful social media outreach and targeted reminders. The initiative helped turn Responsible Gambling from “background noise” into an experience that players sought to be an active part of, combining

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At the start of the campaign, a survey of WinSpirit players revealed that while 63% understood the primary goal of Responsible Gambling, 46% still found the details unclear. Over six interactive social media posts, players learned to identify “red flags” and “green flags,” challenged common myths, and explored important topics, including gambling as entertainment, rather than an activity designed for profit.

Šimon Vincze, Head of Sustainable & Safer Gambling at Casino Guru, commented:

“Player protection is an integral part of the gambling industry’s development. Effective communication will resonate positively with players, and proactive initiatives not only reduce harm but also deliver commercial benefits for operators. We hope to see more campaigns like this across the industry.”

The campaign also confirmed that Responsible Gambling strategies must be tailored: what works for some players may not work for others.

For example, WinSpirit’s email reminders were highlighted by 56% of players as an effective tool in promoting safer gambling practices.

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To wrap up, the campaign encouraged players to participate in a self-check to explore their own gaming habits, resonating with Casino Guru’s mission to empower players with insight into their behavior and make informed decisions.

The SmartPlay campaign demonstrated that combining insight with creativity can turn Responsible Gambling can turn this pillar of the gambling experience into a part of the casino journey that players care for and want to know more about.

The post Casino Guru and WinSpirit celebrate SmartPlay campaign, driving player engagement in RG appeared first on European Gaming Industry News.

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