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Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era

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Atlaslive, a premier iGaming platform provider, today released a comprehensive analysis of the European gambling market transformation, revealing that the industry’s €123.4 billion revenue base is undergoing unprecedented digital evolution. The analysis, based on latest market intelligence from European Gaming & Betting Association in partnership with H2 Gambling Capital, identifies mobile gaming as the dominant force reshaping player engagement across the continent.

Mobile Revolution Drives Market Transformation

Atlaslive’s analysis reveals that mobile devices now generate 58% of Europe’s online gambling revenue in 2024, with projections indicating this figure will surge to 67% by 2029. This mobile-first transformation represents a fundamental shift in how operators must approach platform development and player acquisition strategies.

“The data unequivocally demonstrates that the future of European gambling is mobile-first,” said Anastasiia Poltavets, CMO at Atlaslive. “Operators who fail to prioritize mobile optimization and user experience will find themselves increasingly marginalized in a market where player expectations have fundamentally evolved.”

Online Gambling Accelerates Toward 45% Market Share

The analysis identifies online gambling as the clear growth engine of the European market, with digital channels expected to command 45% of total gambling revenue by 2029, up from 39% in 2024. This €66.8 billion online market projection represents a 6.9% compound annual growth rate, significantly outpacing the 1.8% growth expected in land-based gambling.

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Key growth drivers identified by Atlaslive include:

  • Casino games leading digital adoption: €21.5 billion in 2024, growing to €30.8 billion by 2029
  • Sports betting momentum: €13.7 billion online revenue with 6.9% annual growth trajectory
  • Lottery digital transformation: Strongest growth potential at 7.7% annually, reaching €10.4 billion by 2029

Geographic Disparities Signal Untapped Opportunities

Country-by-country analysis reveals significant market maturity variations across Europe, presenting strategic opportunities for technology providers and operators.

Digital Leaders:

  • Sweden: 68.3% online share
  • Finland and Denmark: Both at 68.1% online share
  • Strong mobile adoption and regulatory frameworks driving digital-first engagement

Growth Markets:

  • Italy: Europe’s largest market at €21.0 billion with only 21.7% online penetration
  • Germany: €14.4 billion market with 22.6% online share indicating substantial digital expansion potential
  • France: €14.0 billion market with significant room for online growth

Strategic Implications for Industry Stakeholders

The Atlaslive analysis identifies several critical success factors for market participants:

For Operators:

  • Mobile-native platform architecture becomes non-negotiable
  • Omnichannel integration essential for capturing cross-platform player value
  • Geographic expansion strategies should prioritize markets with low online penetration

For Technology Providers:

  • Platform scalability must accommodate sustained high-growth environments
  • Cross-jurisdictional compliance capabilities increasingly valuable
  • Mobile-first development methodologies essential for competitive positioning

Market Resilience Demonstrates Industry Maturity

Despite digital transformation, analysis confirms the continued relevance of land-based gambling, which maintains €75.5 billion in 2024 revenue and projects steady 1.8% annual growth. This dual-track evolution demonstrates industry maturity and the enduring appeal of gambling experiences.

“The European gambling market is demonstrating remarkable sophistication in its evolution,” added Anastasiia Poltavets. “Rather than simple digital displacement, we’re witnessing the emergence of a truly integrated ecosystem where online and land-based channels complement and enhance each other.”

To explore the full report, regional breakdowns, and strategic insights for 2025 and beyond, visit: https://atlaslive.tech/blog/the-european-gambling-revolution-euro1234-billion-market-transforms-in-the-digital-age.

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This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.

About Atlaslive

Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.

The post Atlaslive Analysis: European Gambling Market Enters €123.4 Billion Digital-First Era appeared first on European Gaming Industry News.

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iRace Media extends partnership with The Hong Kong Jockey Club in Asia

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iRace Media has announced the renewal of its long-standing partnership with The Hong Kong Jockey Club (HKJC) ahead of the new season commencing on 7 September.

The partnership will ensure racing fans can continue to experience uninterrupted access to high-quality Hong Kong racing content across Singapore, Malaysia and the wider Asia region. iRace readers and customers will have access to expert guides, results, tips and trusted analysis from one of the world’s premier racing jurisdictions.

Scott Bailey, Commercial Manager, iRace Media says:

“Hong Kong is a benchmark for racing globally; it’s fast, competitive and deeply followed throughout Asia. iRace has collaborated with the Hong Kong Jockey Club for many years now to deliver a trusted experience for racing enthusiasts, and we are thrilled to build on the accuracy, depth and speed that fans have come to expect.”

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iRace Media’s extended partnership with the HKJC will explore new ways to enhance the racing experience through its digital platforms, offering real-time insights and driving fan engagement across the Asia region.

Get set for the new season by visiting the iRace website and register for free to access trusted editorial and data-driven racing coverage.

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Alternative Dispute Resolution (ADR) Role and Certification

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1 Overview

These guidelines set out the requirements for Alternative Dispute Resolution (ADR) certification by the Curacao Gaming Authority (CGA).
Operators are required to engage certified ADR entities to offer players a transparent and independent mechanism for resolving disputes outside of court as part of their complaint escalation process in adherence to Article 5.3 of the LOK. ADR can make it easier for players to resolve disputes while reducing costs and resolution time for both parties.
This guideline document outlines the required ADR qualifications, and related requirements under the LOK.

  • Only ADR entities that have a Certification from the CGA (published on the official website) will be permitted to conduct Dispute mediation and resolution on behalf of CGA B2C license holders.
  • Every B2C licensed operator must inform players in Terms and Conditions which ADR entities are available to the player.
  • If an operator offers multiple ADR choices only the player may choose with which one to engage in the event of a Dispute.
  • The operator will bear all costs of the ADR process.

2 Definitions

2.1 Complaint

A Complaint is a written expression of dissatisfaction by a player relating to the operator’s services, decisions, terms, or conduct, which indicates the player is unhappy and expects a response or resolution.

2.2 Dispute

A Dispute is a Complaint that has not been resolved to the player’s satisfaction through the internal complaints process.

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3 Responsibilities of ADR in LOK

Under the Player Complaints Policy, operators must handle player Complaints and Disputes according to established standards. If a Complaint is not resolved to the satisfaction of the player, it may be escalated by the player to qualify as a Dispute, if taken to an ADR provider by the player.

3.1 Role of ADR Provider

  • Delivering decisions that are well-substantiated based on evidence and reasoned analysis.
  • Ensuring independence, impartiality and sufficient expertise in handling disputes.
  • Guaranteeing transparency and fairness thereby ensuring compliance with applicable regulatory requirements.
  • Establishing the duties to each party regarding actioning the decision
  • Establishing whether or not publicity is permitted.

3.2 Reasons for Refusal to take a Dispute by an ADR provider

The ADR has a discretion to refuse to take a case in circumstances where:

  • The Complaint handling process has not been fully completed in accordance with the Player Complaints Policy set out by the CGA.
  • The dispute is evidently frivolous or vexatious.
  • The dispute falls outside acceptable ADR Parameters set by the operator.
  • The dispute is currently under consideration by another ADR provider or a court.
  • The dispute has already been reviewed by any CGA accredited ADR provider and a decision has been reached.
  • The player is resurrecting a Dispute that has already commenced ADR with any CGA accredited ADR provider, however it was terminated by that ADR provider due to lack of engagement by the player or it was otherwise declined other than for reasons of conflict of interest.
  • Conflict of interest.

3.3 Binding Nature of Outcome

The CGA expects that the outcome of the ADR process is binding to the operators.

3.4 ADR Parameters

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ADR parameters may be defined by the operator, in order to prevent misuse: for example, by stipulating whether ADR outcomes are binding on the player, or by setting a minimum claim value for escalation. The CGA advises operators to carefully evaluate such conditions and to obtain independent legal advice, as certain civil law provisions may render these restrictions unenforceable.
When reviewing ADR frameworks, the CGA will consider all relevant circumstances in assessing whether anti-abuse measures are proportionate. For instance, the CGA recognises that very low-value claims may raise legitimate concerns about potential misuse. However, each case must be judged on its own merits. Where a claim relates to the admission of a self-excluded player or other responsible gaming measures the CGA expects the matter to be addressed with full seriousness, regardless of the monetary value involved.

3.5 Resolution Time

The ADR process is expected to take no more than 90 days from the initial referral of the Dispute to its completion.

4 Qualifications for CGA’s ADR Certification

To maintain the integrity of dispute resolution, only ADR entities who hold an official Certification from the CGA will be entitled to act as ADR providers for CGA license holders.

4.1 Provision of Operational Information

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The ADR provider must complete any forms provided by the CGA and make available to the CGA all relevant information that fully demonstrates its ability to meet the requirements of this ADR Certification Policy. These include the minimum requirements outlined below.

4.2 Legal and Industry Expertise

  • At least one key person in the ADR provider must be a practicing or former practicing barrister or lawyer.
  • The ADR team must consist of 3 or more people each of which must have relevant professional experience.
  • The members of the ADR team should be able to understand the information they are being provided such as (but not limited to) how the gaming system is operated, typical terms and conditions of gaming operations, the standards of any governing body of the particular sport or event, the determination of the outcome, the nature of the bet being placed i.e. fixtures, parlay and how lines are calculated.
  • All of the designated adjudicators/ mediators must have sufficient knowledge about all applicable regulations, included but not limited to:
  • All provisions under or pursuant to the LOK
  • All policies and procedures issued by the CGA
  • All other administrative and civil law regulations in Curacao.

4.3 Proof of Independence

  • The ADR and related companies / persons must not engage in affiliate business or marketing activities for gambling operators.
  • The ADR and related companies / persons must not offer any other B2B products or services to Curacao licensed operators.
  • There must be no conflict of interest between the member(s) of the ADR team that are involved in the Dispute and either party to the Dispute.
  • Where ADR officials work part-time for the ADR provider and part-time in another capacity, providers must ensure that the official is not conflicted by their non-ADR duties.
  • The ADR provider cannot be a related or affiliated party to an operator in relation to any matter with which it agrees to engage.

4.4 Established Procedures

  • ADR providers must submit detailed Rules of Procedure.
  • A fully operational dispute resolution process must be in place and operational.
  • ADR officials must have a term of engagement ensuring independence and must not be remunerated based on case outcomes in favour of either party.

5 Certification Process

5.1 Application

  • ADR entities that meet the qualification criteria outlined above may apply for certification by emailing [email protected] with credible documentation and supporting evidence of being able to meet the entirety of the criteria set by this ADR Certification Policy.
  • The CGA will respond to certification applications within 6 weeks with a discretionary extension of a further 6 weeks on the part of the CGA.
  • The evaluation process may require a face-to-face or online meeting with a request for additional information or engagement.
  • A list of Certified ADR entities will be published on the CGA website.
  • Any changes to certification qualifications/ must be reported to the CGA within one week of the event.
  • The CGA reserves the right to remove any ADR provider from the Certification List at its discretion.

5.2 Assessment

The CGA will assess ADR providers based on:

  • Due diligence on all key personnel.
  • Qualifications on legal abilities.
  • Gambling experience.
  • Compliance with published policies and legal requirements.
  • Proven fairness and impartiality in dispute resolution in its procedures including:
  • Evidence examination.
  • Identification of key issues.
  • Understanding that a power disparity may exist between the parties.
  • Asking the right questions, in the right way to elicit all the relevant facts.
  • Correct interpretation of relevant legislation.
  • Tailoring each communication and outcome notification to the case, ensuring that the consumer’s perceived level of understanding is respected.
  • Quality of service, including transparency and player accessibility.

The CGA’s decision regarding certification of an ADR provider is final.

5.3 Ongoing Monitoring

  • ADR providers will need to ensure that they consistently meet the requirements of this or any subsequently updated policy.
  • ADR providers are required to inform the CGA of any changes to their circumstances that might affect their Certified status.
  • The CGA will engage in active monitoring of the Certified ADR providers and expects full cooperation at such times. This includes but is not limited to
  • Conducting reviews of and/or visits to the provider.
  • Taking remedial or preventative action.
  • Imposing additional requirements.
  • If a Certified ADR provider fails to meet any of the applicable rules or regulations, the CGA can take enforcement action, which, depending on the nature and severity of the non-compliance, may include revoking the certification.
  • As above, if an ADR company is removed from the Certification List, it must notify all operators with whom it has agreements within two business days of removal. If the ADR provider is actively handling one or more disputes at the time of removal, the CGA will assess each dispute on a case-by-case basis to determine the appropriate course of action. Where an operator has only one ADR provider and that provider is removed, the operator must engage a replacement from the certified ADR provider list without delay and notify the CGA accordingly.

The post Alternative Dispute Resolution (ADR) Role and Certification appeared first on European Gaming Industry News.

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MightyTips and ZeusWin.com join forces to expand presence in Europe

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MightyTips announces a new partnership with ZeusWin.com, marking an exciting step in strengthening its reach across European iGaming markets. The collaboration focuses on driving player engagement, delivering quality traffic, and amplifying brand visibility.

Effective September 1, 2025, MightyTips is working closely with ZeusWin.com to create tailored content, implement strategic promotional campaigns, and enhance the platform’s profile among European audiences.

Eugene Ravdin, Head of PR at SEOBROTHERS, said: “ZeusWin.com is a forward-thinking platform that values innovation and user satisfaction. Partnering with them allows us to combine our expertise in content and traffic strategies with a brand that is committed to delivering an exceptional gaming experience.”

ZeusWin.com is known for its robust infrastructure, wide selection of casino games, live gaming options, and esports offerings. Licensed by the Government of Curacao, the platform serves a diverse, multilingual audience and continues to expand its footprint in Europe.

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Olga C., Head of Affiliates at ClubAffiliates added: “Working with MightyTips so far has been straightforward and productive. They understand our goals, communicate clearly, and deliver results that make a real difference. It’s a partnership we feel confident in growing over the long term.”

This collaboration highlights both brands’ focus on innovation and strategic growth. By combining ZeusWin.com’s dynamic gaming platform with MightyTips’ marketing expertise, the partnership is set to enhance player experiences and accelerate global expansion.

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