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Spotlight on Golden Matrix’s (GMGI) Raffle Engines: RKings & Classics for a Cause

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Golden Matrix Group, Inc. (NASDAQ: GMGI), a diversified global gaming and entertainment group, is increasingly gaining recognition for more than just its flagship sportsbook and casino brand, Meridianbet.
The company’s raffle business units—RKings Competitions in the UK & Ireland, and Classics for a Cause in Australia—are also becoming pivotal contributors to GMGI’s bottom line, brand equity, and strategic market diversification.
GMGI operates six integrated entities across sportsbook, iGaming, white-label B2B platforms, proprietary game development, and raffle-based models. This diversification enhances margin efficiency while reducing regulatory concentration risk.
RKings: A Scalable UK Raffle Engine with Premium Prizes
Founded in 2018 and fully acquired by GMGI in 2022, RKings Competitions offers players across the UK and Northern Ireland the chance to win high-end cars, houses, and life-changing cash prizes via online draws. With affordable entry points and massive prize pools, RKings has built a loyal audience of raffle participants.
FY2024 Performance Highlights:
  • Revenue: $28 million (up 24% YoY from $23M)
  • Tickets Sold: Over 11 million, up from 10.5M in FY23
  • Prizes Awarded: $22 million across hundreds of campaigns
  • Gross Profit: $6 million (up from $5.6M FY23)
Q1 2025 Update:
  • Revenue rose to $6.89 million, up 3% YoY
  • Continued strong user engagement and new prize categories are maintaining momentum
RKings operates with outstanding CAC efficiency, averaging around $2 per customer, showcasing exceptional scalability and marketing ROI.
Classics for a Cause: Australia’s Subscription-Based Charity Raffle Model
Classics for a Cause is Australia’s standout discount raffle platform, combining philanthropy with high-engagement entertainment. The brand partners with reputable charities to raffle off iconic classic cars, channeling proceeds into social causes while delivering premium value to participants.
Post-Acquisition Growth (acquired in mid-Q3 FY24):
  • Surpassed 10,000 VIP members
  • Over 2 million orders, with exponential momentum in 2025
  • Team doubled in size, and a new platform was launched to enhance UX and retention
Q1 2025 Financials:
  • Revenue: $2.3 million
  • EBITDA: $466K, thanks to a lean, high-margin model and effective customer loyalty mechanics
This B2C subscription raffle model has proven to be both profitable and mission-driven, making it a rare dual-impact business in the gaming sector.
The Bigger Picture: Raffles as a Strategic Growth Lever
Globally, raffle-based business models are tapping into two megatrends:
  • Subscription monetization (predictable, recurring revenue)
  • Affordable luxury experiences (lottery mechanics for Gen Z and Millennials)
Platforms like RKings and Classics sit at the intersection of entertainment, aspiration, and accessibility, using digital-first platforms to generate massive engagement and repeat purchasing behavior.
GMGI: A Diversified Gaming Tech Company with a Lean & Scalable Model
GMGI is structured into six synergistic operating divisions:
Meridianbet – Online and retail sportsbook/casino in Europe, Africa, LATAM
RKings  – Online raffle platform with premium prizes (UK, Ireland)
Classics – Classic car raffles tied to charities (Australia)
GMAG – Casino white-label platform & aggregator (Asia B2B)
Expanse – Proprietary iGaming content studio (slots, crash, table games)
Mexplay – Online casino and betting (Mexico)
According to the latest company data:
  • Raffle businesses account for 26% of GMGI’s total revenue
  • Meridianbet contributes 65%
  • Aggregators & content B2B contribute the remaining 9%
GMGI operates under a lean, tech-driven structure with four core pillars:
  • Expansion into high-margin markets
  • Technology built in-house (including Expanse Studios)
  • Efficiency through low overhead and smart acquisitions
  • Capital discipline to balance growth and profitability

The post Spotlight on Golden Matrix’s (GMGI) Raffle Engines: RKings & Classics for a Cause appeared first on European Gaming Industry News.

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ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025

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ReferOn, a next-gen affiliate management platform, has officially been nominated for the “Acquisition & Retention Partner (Supplier)” category at SBC Lisbon 2025, cementing its position as a key partner for operators and affiliate teams.

This shortlisting highlights the platform’s rapid growth in 2025 due to its developments that address real problems affiliate managers face, a passionate product-minded team, and ambitious plans to empower users in the affiliate marketing industry.

ReferOn challenges legacy platforms by creating a simple and accessible system built for modern needs and placing affiliate marketing at the forefront of growth strategy. Key features such as full-cycle automation, customisable dashboards and reports in pivot-style format, instant postbacks, and real-time data visibility reduce chaos and bring clarity to operations, ultimately boosting performance. Additionally, powerful tools like the Sub-Affiliate System, No Bundling Model, and dynamic variables provide managers with increased control.

Vlad Bondarenko, ReferOn’s Head of Product, commented on the nomination, “Acquisition and retention aren’t just buzzwords to keep affiliates happy. They’re real benchmarks that help our users drive growth and scale. The ReferOn team has proudly built a platform that gives affiliate managers real control, clarity, and speed over their operations to help achieve their

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goals. This nomination reflects our efforts and how far we’ve come regarding pushing the industry forward and challenging the status quo.”

The nomination for the “Acquisition & Retention Partner (Supplier)” category bolsters ReferOn’s roadmap and growth trajectory. Going forward, the team will continue to invest in impactful product developments and customer-facing services to become the leading platform for affiliate managers.

Key ReferOn members will be in attendance at the SBC Lisbon Awards 2025 ceremony on September 18 for a night celebrating excellence and innovation.

The post ReferOn Shortlisted for Acquisition & Retention Partner of the Year at SBC Lisbon 2025 appeared first on European Gaming Industry News.

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SHINE ON DRAGON’S DIAMONDS

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This text contains puns. Reader discretion is advised.

“Dragon’s Diamonds” is now live, a fang-tastic 6×5 new scatter-pays slot from the Berlin-based developer Hölle Games with wins of up to 12,000x.

Unlike the miserly reputation they’re known for (a tall tail), the Hölle Dragon is a generous beast (with a fiery personality). With every matching cluster that lands, the Dragon will breathe flames onto the reels – removing winning symbols and allowing more to fall into place. There is no limit to the number of potential cascades that can occur here, so lucky players can quickly scale-up their hoard of wins.

Plus, hitting 4 or more scatters to enter the Free Spins will unlock the Feature Multiplier, which cumulates all Multiplier wins across the entirety of the Free Spins. Re-triggers can be clawed out too, with only 3 scatters needed.

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European Gaming Congress 2024 (Warsaw, Poland)

For any players who find the base game is dragon-on, there is the Stake Boost feature, which increases the chances of hitting the Feature for a slightly higher stake, or also the option of directly entering Free Spins via the Feature Buy. That’s no fire-drill!

The game is now available for MGA with other territories winging it this way soon.

The post SHINE ON DRAGON’S DIAMONDS appeared first on European Gaming Industry News.

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Interim Report January-June 2025

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Second quarter: April – June 2025
– Total revenues amounted to mSEK 11.8 (11.1), an increase of 7%
– B2B revenues amounted to mSEK 9.1 (8.3), an increase of 9%
– B2C revenues amounted to mSEK 1.4 (1.4)
– Other revenues amounted to mSEK 1.3 (1.3), an increase of 1%
– EBITDA improved to mSEK 0.0 (-0.9)
– Net result improved to mSEK -0.3 (-1.9)
– Earnings per share amounted to SEK -0.01 (-0.07)

Interim period: January – June 2025
– Total revenues amounted to mSEK 24.2 (19.1), an increase of 27%
– B2B revenues amounted to mSEK 17.9 (14.8), an increase of 21%
– B2C revenues amounted to mSEK 3.3 (2.9), an increase of 13%
– Other revenues amounted to mSEK 3.1 (1.3), an increase of 138%
– EBITDA improved to mSEK -1.2 (-3.7)
– Net result improved to mSEK -1.2 (-4.8)
– Earnings per share amounted to SEK -0.11 (-0.17)

Significant events after the quarter
Scout’s B2C brand, Fanteam, has in the first half of August launched a new third party Sportsbook.

The post Interim Report January-June 2025 appeared first on European Gaming Industry News.

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