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Why Affiliates Must Think Like Product Companies to Stay Ahead
Many affiliates still rely on simple review websites, where the focus is on driving clicks and conversions through straightforward content. But things are changing. It’s not just about content-based websites anymore.
We now see plenty of companies moving on to building better, smarter products. This trend is changing the game for everyone in the industry.
“Users no longer just want to be simply told where to bet. They want to understand why, and they want tools that help them do it better,” says Borja Imbergamo, Head of Growth & Strategy at BetBrothers. “Affiliates that focus purely on conversions are missing the bigger picture.”
The affiliates who are thriving today are building full-scale platforms, not just websites. They’re creating products. That means tools, interactivity, smart features. Anything that adds depth to the user journey.
In this article we will explore why delivering real benefits to users is crucial for affiliates and what are the ways to achieve that.
Why This Shift Matters
The global iGaming market is forecast to hit $167 billion by 2030. That’s a huge opportunity, but it also means greater competition and higher expectations.
Affiliate marketing is still going to be a big part of that market, but the landscape is moving fast. With the evolution of the industry, and technology in general, customer demands have evolved too. Players need more than just basic guidance now, they’re looking for added value. Affiliates who understand this trend are already exploring new ways to connect with their users.
“Modern players want more than bonus comparisons. They want insights, smart UX, and features that actually help them. At BetBrothers, we’re constantly asking: ‘What will make this user come back tomorrow?’ If the answer is just ‘another review,’ we haven’t done enough,” Borja says.
Implementing a Product Mindset
Focusing on the quality of your product is a must. Companies need to put resources into building better experiences for users.
Initially, it’s crucial to change a mindset to focus on giving players more value. Users are more likely to engage with and return to a website that provides useful tools and features rather than one purely focused on conversions.
Affiliates need to shift from content factories to product-focused companies. That doesn’t mean abandoning content. It means upgrading it through better delivery, experience, and integrated features.
“You can’t just publish to rank. You have to build to retain,” Borja stresses. “That’s where long-term value, and long-term growth, comes from. Affiliates who prioritize focused product development rather than short-term gains will build a competitive advantage. There is a huge revenue potential in iGaming for those who are bold enough to be innovative.”
And it’s not only about the user preferences. Search engines also favor websites that provide utility, not just information. Affiliates who think like product teams will find themselves rewarded in more ways than one.
Rethinking User Experience
User experience is more important than ever. Modern players want fast, clear, and simple interfaces. They don’t want to feel lost or navigate complicated menus.
For affiliates, investing in user experience is key. A great UX builds trust and keeps users coming back for more. The goal is to create a smooth journey from start to finish. And every step of this journey should be as easy as possible.
“If a user can’t find what they’re looking for quickly, they’re gone,” Borja says. “A slick user experience doesn’t just look good, it builds trust and drives engagement. We need to take a fresh look at how we do things and build products that simplify life for the user.”
A simple design goes a long way — clean, intuitive interfaces keep players engaged and happy. Affiliates who prioritise UX create brands that users remember — and return to.
Loyalty Is the Real Growth Engine
Better platforms do more than attract new users. They keep players coming back. When players discover rich features, interactive tools, and content that really brings value, they find a reason to return again and again.
Retention shouldn’t be a priority for operators only. Affiliates must also focus on keeping their audience loyal. When you build a product that players return to day after day, you save on chasing new traffic. Instead, you are building a community based on loyalty to your brand.
“Affiliates have always been closer to the user than operators — that’s our natural advantage,” Borja explains. “We have the chance to build communities based on trust and relevance. Loyalty is a great growth strategy. A returning user is ten times more valuable than a one-time click.”
Whether through social media channels, community features, or consistently high-quality content, the goal is to give users a reason to return. And eventually, become your brand advocates.
Diversifying Content Strategy
Here’s one more thing. Content is still a king and it’s not going to change. But the way you’d want to think about your content strategy should.
“Affiliates need to go beyond reviews and explore what can truly bring additional value to the user,” says Imbergamo. “This can be delivered either in the form of education or entertainment. Think about adding content that will make users keep coming for more. This could be expert guides, how-to articles, analytical pieces, stories of successful players or engaging videos.”
Integration of user-generated content presents an additional opportunity. It creates a sense of community and credibility, and also saves you time.
“We’re seeing a lot of value in expert guides, deep analysis, and storytelling,” Borja notes. “But also in letting users create and contribute themselves. That builds authenticity that is hard to replicate.”
Modern audiences expect more than just information. They want interaction and more than ever — they want to be entertained.
Final Thoughts
Affiliate marketing has always been a key part of the iGaming ecosystem. Operators need quality traffic, and affiliates have been delivering that for years. But to succeed in the future, affiliates have to think about giving more to users and adopt a product centric mindset.
“We’re moving into a new era where the winners will be those who offer real experiences, not just information,” Borja concludes. “Affiliates who embrace product thinking will not only stay relevant — they’ll lead. At BetBrothers, we’re committed to this evolution.”
The era of simple content is over. It’s time to move from traditional review focused websites to advanced, user-friendly platforms.
The post Why Affiliates Must Think Like Product Companies to Stay Ahead appeared first on European Gaming Industry News.
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Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming
Bety Casino, owned and operated by Platinum Technology NV, officially launches its new crypto gambling platform Bety.com. It is offering players 10,000+ titles, several unique in-house games, and instant withdrawals via cryptocurrencies. The platform also operates under the license and regulation of the Curacao Gaming Control Board (GCB) to ensure players globally enjoy gambling in a secure and fair environment.
The majority of the game titles provided by Bety Casino are sourced from leading suppliers like Pragmatic Play, BGaming, Red Tiger, and Microgaming. With so much focus on responsible gaming, security, player entertainment, and satisfaction, Bety aims to redefine the online crypto gaming industry.
‘’Our vision for Bety Casino was basically to develop a crypto casino where every gamer or bettor feels safe, entertained, and fully in control of their funds.’’. Said a Bety chief executive Durrant Nagra. ‘’Our partnership with reliable software providers is really an assurance of an elite gaming experience. With over 10,000+ titles in our library that include online slots, table games, live dealers, and in-house games, every gamer will enjoy our selection.
‘’At Bety, we believe in creating a safe and enjoyable environment for all our players. We highly promote responsible gaming practices by offering features and/or tools that will help our gamers stay in control. Some of our responsible gambling resources include self-exclusion and setting deposit limits. Besides, our support team is well-trained to assist any player who might need help managing their gaming habits.’’ He added.
Both casual and high rollers can potentially enjoy one of the most competitive welcome bonuses of 280% up to €12,000 (or equivalent value in crypto) plus 150 free spins upon signing. Gamers can also enjoy regular promotions, tournaments, and lotteries. The platform also processes payout requests instantly via more than 10 popular cryptocurrencies like BTC, ETH, LTC, DOGE, USDT, and BNB.
‘’From the time players register to the moment they want to withdraw their winnings, we have ensured that every step is simple, fast, and rewarding.’’ Continued Bety chief executive, Durrant Nagra. ‘’The overwhelmingly positive feedback from our members is a clear indication that crypto gambling can be a truly premium experience.’’ Bety team.
Bety Casino has set out to be a game changer amongst other crypto casinos, a platform with exceptional value for users and players. From its notable features like its no KYC policy and fast transactions to its curated premium game library and rewarding bonus system, Bety delivers on key expectations for today’s crypto gamblers, combining variety, speed, and security in one platform.
In addition to its active customer support, advanced security features, and transparent operations, Bety is steadily positioning itself as the platform of choice for discerning players in 2025 and beyond.
About Bety Casino
Bety is a globally leading cryptocurrency gaming and betting platform offering an elite casino and sports betting experience. The platform leverages blockchain technology to ensure transparent, secure, and efficient transactions. Supporting 10+ cryptocurrencies, Bety allows players to make instant transactions with no hidden fees or delays.
Users can follow Bety platforms to stay tuned:
Website: https://www.bety.com
Twitter/X: @betyofficial88
Telegram: @Betyofficial08 / @Betyofficial888
Facebook: www.facebook.com/people/BETY/61577217343728/
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The post Bety Casino Launches New Premium Platform with Trusted Licensing, Instant Crypto Withdrawals, and Elite Gaming appeared first on European Gaming Industry News.
The country’s integrated resort casinos generated Php93.36 billion in gross gaming revenues (GGR) in the first half of 2025 to sustain the momentum of the local tourism and gaming sectors, according to the Philippine Amusement and Gaming Corporation (PAGCOR).
In his welcome address at the Philippine Hotel Connect 2025 on Thursday, July 24, PAGCOR Chairman and CEO Alejandro H. Tengco said the country’s IR casinos accounted for nearly half of the local gaming industry’s total GGR of Php215 billion from January to June this year.
“Of the Php93.36 billion generated by the integrated resort casinos, Php16 billion was paid to PAGCOR as license fees, ensuring funding for government social services and driving the country’s economic growth,” Chairman Tengco said.
The PAGCOR chief noted that aside from contributing to government revenues, integrated resort casinos also helped position the Philippines as a competitive tourism destination.
“We have seen time and again how a thriving hospitality sector can drive employment, fuel trade, revive local enterprises, and bridge communities,” he said. “And nowhere is this more evident than in the huge tourism contributions from our licensed integrated resort casinos within and outside Metro Manila.”
Aside from paying billions in license fees, the country’s integrated resort casinos also provide significant funding support to key government institutions – including the health, education, and military sectors – through their cultural foundations.
“Their contributions are concrete examples of how tourism, hospitality, and gaming – when aligned and responsibly managed – become a catalyst for national resilience and progress.”
But alongside the gaming industry’s strong performance, Mr. Tengco emphasized the need to safeguard its growth through effective regulation and responsible gaming practices.
He underscored PAGCOR’s recent move to remove gambling advertisements from areas frequented by minors and its memorandum of understanding with the Ad Standards Council to implement stricter gaming advertising guidelines.
“As the gaming industry expands, so must our safeguards,” he said. “Hence, we have taken a firm stance against the proliferation of illegal and unregulated gaming operations that offer no safety nets or protection to players and, more importantly, no remittance or any form of revenue to the government.”
Mr. Tengco called for continued collaboration between government and the private sector to maintain the momentum of tourism recovery and long-term economic gains.
“The success of Philippine tourism is a shared journey between regulators and investors, between public ambition and private innovation,” he said. “PAGCOR will continue to walk side by side with our partners in building a globally competitive yet distinctly Filipino tourism and gaming industries.”
Organized by the Philippine Hotel Owners Association, the Philippine Hotel Connect 2025 gathered tourism and hospitality leaders to foster collaboration, discuss global and regional tourism insights and opportunities, emerging trends, among others.
The post Integrated Resorts’ 1H GGR hits Php93.36-B GGR, PAGCOR says appeared first on European Gaming Industry News.
MightyTips has joined forces with fast-growing online platform HeyBaji to increase user engagement, drive qualified traffic, and enhance visibility for both parties.
Eugene Ravdin, Head of PR at SEOBROTHERS, said: “Partnering with HeyBaji reflects MightyTips’ ongoing commitment to connect players with trusted, high-quality gaming platforms. We’re excited to support their growth through our collaboration.”
HeyBaji offers high-quality sports betting and live casino action, featuring games such as Baccarat, Roulette, Andar Bahar, Fan Tan, Sic Bo, and Dragon Tiger, hosted by live dealers.
Under the management of VB Digital N.V., and regulated by the Curacao Gaming Commission, HeyBaji operates with the highest standards of integrity, data security, and responsible gaming. The platform is supported by a dedicated 24/7 customer service.
Masum, Marketing Executive at HeyBaji, said: “Working with MightyTips has been a rewarding experience for HeyBaji. Their team consistently demonstrates professionalism, transparency, and a deep understanding of affiliate marketing. They’ve helped amplify HeyBaji’s presence by driving quality traffic and delivering players who truly engage with our platform.
MightyTips doesn’t just promote, they partner with purpose. Their commitment to performance and long-term growth aligns perfectly with HeyBaji’s mission to deliver top-tier gaming experiences. We look forward to scaling new heights together.”
This cooperation will further strengthen HeyBaji’s brand visibility across key markets while also enhancing the MightyTips network with another reputable operator.
The post MightyTips teams up with HeyBaji to elevate the game appeared first on European Gaming Industry News.
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