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CEO of Kajino Media on winning the Golden Boomerang Awards 2025, challenges and trends in the affiliate marketing industry

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Boomerang Partners hosted the second annual Golden Boomerang Awards 2025 on May 20 at the iconic San Siro stadium in Milan. The brand was facilitated by its Regional Partner, the renowned AC Milan. This football club Legend Andrea Pirlo attended the event and presented awards in 11 categories.

Grand Prix, for first place in points on the sports leaderboard, went to the Kajino Media team. This main prize at Golden Boomerang Awards 2025 celebrates its incredible performance and well-deserved leadership in the rankings. CEO of Kajino Media Nikita shared the secrets of team leadership, strengths of his company and trends in the affiliate marketing industry.

Victory in the tournament

Tell us about your first emotions when you heard that your team had won the Grand Prix. What do you and your company gain from participating in such a tournament?

Hearing that our team had won the Grand Prix filled me with a rush of excitement and immense pride. For us, participating in such tournaments as Golden Boomerang Awards is an opportunity to review our work from an outside perspective. It is not only about recognition, but also about reflecting how well we are developing. It gives the team confidence, and for me as a manager, it is a confirmation that we are moving in the right direction. Plus, it’s a great way to meet other strong market players.

What SEO tactics and decisions were key to maximizing the impact of this particular tournament?

We did not pursue something new or high-profile – a deep understanding of the niche was key. Instead of experimenting, we relied on systematic work, analysis, targeted actions, and effective team interaction. These are simple things, but they have yielded the best results within Golden Boomerang Awards 2025.

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This year’s GBA Awards ceremony was held for the first time in Milan, at the legendary San Siro stadium. Please share your impressions: how do you rate the level of organization of the event, and what made the biggest impression?

It was very atmospheric. The very fact that the ceremony took place in San Siro created a sense of significance. The organization was of a very high level. Everything was thought out to the smallest detail. But what impressed me the most was the energy of the community itself – it’s a rare case when strong affiliate teams that truly know the industry gather in one place.

Do you take part in any other tournaments, and if so, what sets GBA apart from the rest?

We generally refrain from participating in competitions, as we are focused on our work and have always prioritized results over awards. But GBA is a different story: we have been cooperating with Boomerang Partners for a long time, and this time we decided to try our hand at their tournament. Somehow, it turned out that we won. Oops 🙂

Business and growth

Tell us the history of Kajino.Media began. How many years has the team existed, and how did the basic structure form?

The team was formed organically. We gathered around a shared vision: to build a project where SEO works not as a service but as a product. We started in February 2023, and since then, our only priority has been the result.

The basic structure was formed gradually, with key roles filled by individuals who not only had experience but also understood the context of the niche. At the same time, from the very beginning, we focused on people – on their potential, values, and ability to think systematically. We carefully selected those who shared our vision and always aimed to grow expertise from within.

We did not build verticals for the sake of organization – we built a team capable of solving problems, developing, and scaling ideas.

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Which markets have become your focus and why? How do you decide in which direction to scale?

We work in digital gaming sector, and here, the focus is determined not by GEO but by the potential and speed of change. In short, we are looking for markets where SEO is still “working” as a channel, where there is competition, but there is no oversaturation yet. When choosing a direction, we always look at the balance between the complexity of entry, potential, and margins. The choice is always based on numbers, not intuition.

What challenges have you faced in the process of increasing SEO traffic? And what solutions have proved to be the most effective?

The primary challenge is scaling without compromising quality control. In SEO, this manifests itself in the most minor details: from the site structure to link building. The more sites you have, the harder it is to maintain consistency. The most effective solution has been automation where possible and standardization where it is critical. We invested heavily in processes before we started to drive volumes. This allowed us to scale without chaos.

What allows you to stay competitive in the overheated SEO arbitration market?

Competitiveness is not just about tools or budgets; it’s also about strategy. It is about the approach. We don’t think in a cookie-cutter way and don’t repeat models that are already at the top. We test, adapt, and make decisions faster than most.

We have a small team, but everyone is an indispensable part of this mechanism. That’s why we can react quickly to changes, maneuver efficiently without bureaucracy, and maintain a high speed of decision-making.

Add to this a strong internal culture, and you have a team that doesn’t just work in a niche but forms its own approach to it.

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Industry and trends

What geographies do you see as the most promising for SEO traffic in the interactive entertainment sector in 2025?

We do not look at GEO, but at behavioral patterns and market dynamics. But speaking in general, we target markets where SEO strategies can be effectively implemented. These can include both Latin American markets and some local European regions, which are usually out of the focus of major players.

What technological trends – AI, automation – have you already integrated into your work?

Automation is a must-have; it is impossible to scale in digital gaming sector without it. We have automated both technical processes (data collection, clustering, updating) and part of the content production.

As for AI, we use it in specific areas, where it brings real efficiency, not just a “fashionable” thing. It is essential not only to integrate technologies but also to build processes around them that actually enhance the result, rather than creating an extra layer of control.

Personal story

How did you get into the SEO and traffic arbitrage niche? Did you have any experience in other areas of digital before?

I have been in SEO for over 10 years. I started with freelancing, then gained experience in client SEO, followed by experience in dating, and eventually founded my own SEO agency. I worked with e-commerce, SaaS, and various monetization models. This path provided me with a strong technical and strategic base, as well as an understanding of how to build scalable systems.

Over time, I realized that the affiliate model is also close to me because the ceiling of opportunities here is only in your head. You determine where and how much to grow. This gives you a very strong internal motivation.

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I came to online gaming industry consciously: this is a market with high competition, complexity, and, at the same time, a huge degree of freedom of action. There is no place for random people, success in this field demands strategic expertise and disciplined execution. For me, it was a logical next step — and at the same time, a challenge that I really wanted to take on.

What was the turning point for you that made you realize you wanted to develop Kajino Media?

After many years in SEO, from freelancing to running my own agency, I realized that I no longer wanted to be part of other people’s projects. I wanted to build something of my own, a systematic one, where decisions are made based on long-term value rather than immediate benefits.

The turning point was the realization that the affiliate model, especially in online gaming industry, has no ceiling – neither for growth nor for influence. You are responsible for the result, and form a team, approach, and culture. This is what gave a boost to the creation of Kajino Media – not just as a project, but as a platform for realizing the potential of both me and the entire team.

What advice would you give to aspiring SEOs who are just taking their first steps in digital gaming sector?

First of all, do not look for a magic formula. There is no “secret button” in online gaming industry that will bring traffic or revenue. But there is discipline, analytics, and constant work with hypotheses.

I recommend deeply understanding the niche, audience behavior, and learning how to work with data. Don’t build a “wrapper” – create a system. And do not rush to scale until you understand what works. And most importantly, don’t be afraid of competition. The competition here is high, but there is room for those who are ready to think and act one step ahead of most.

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I’m incredibly grateful to Boomerang Partners for organizing such a fantastic event, as a Golden Boomerang Awards 2025 ceremony. It was a pleasure to be part of it, and we’re proud to have them as our partners. The event was a great success, bringing together amazing industry talents and creating opportunities for everyone involved. We’d like to extend a big thank you to Boomerang Partners for their hard work and dedication. Next year we will be participating in the Golden Boomerang Awards again!

The post CEO of Kajino Media on winning the Golden Boomerang Awards 2025, challenges and trends in the affiliate marketing industry appeared first on European Gaming Industry News.

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NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia

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NODWIN Gaming, a leader in South Asia’s esports and gaming ecosystem has officially partnered with the Esports World Cup Foundation (EWCF) to manage media rights sales across South Asia including India, Bangladesh, Nepal, and other surrounding territories.

NODWIN Gaming will act as the strategic support for the EWCF in the region, supporting with media rights sales and distribution strategies for the EWC across South Asia. The partnership aims to bring the Esports World Cup to a broader audience of fans in one of the fastest-growing esports markets globally. Additionally, NODWIN Gaming will act as the EWCF’s marketing partner for the Indian market, to conceptualize and execute local campaigns and initiatives that support the Foundation’s mission of elevating esports and gaming culture worldwide.

The EWCF is the nonprofit organization behind the Esports World Cup (EWC), the world’s largest multi-title esports competition. The 2024 inaugural edition featured 1,500 elite players and 200 clubs from over 100 countries, competing across 21 titles for a record-breaking $60 million prize pool. With 500 million online viewers and 2.6 million in-person attendees, the EWC set a new benchmark for esports competitions worldwide.

With a proven legacy in managing media rights for the targeted distribution of world-class esports and entertainment content, NODWIN Gaming has successfully brought competitive gaming to mainstream audiences through multiple broadcast platforms, including television and OTT services. Its marquee IP, the Battlegrounds Mobile India Masters Series (BGMS), is currently the only Indian esports tournament to air on national television, broadcasting on Star Sports for three consecutive years. The company has also delivered top-tier productions and media rights solutions for properties such as the eISL in collaboration with Football Sports Development Limited (FSDL), the VALORANT Challengers South Asia with Riot Games, the Mountain Dew Arena with ESL India, and the Kingfisher India Premiership, among others.

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Akshat Rathee, Co-Founder and Managing Director of NODWIN Gaming said, “The Esports World Cup is a landmark moment for global esports, and we’re proud to partner with the EWCF to bring that experience to South Asia. This partnership is about more than just broadcasting a tournament – it’s about building a bridge between South Asia’s incredibly passionate gaming communities and the global stage that the EWCF represents. Whether it’s in India, Bangladesh,
Nepal or beyond, our goal is to make world-class esports content more accessible than ever. We’re excited to work closely with the EWCF to not only grow the tournament’s reach but to also support the larger ecosystem and community it helps foster.”

The EWCF is dedicated to supporting the long-term growth and financial sustainability of the global esports and gaming sectors. The foundation’s mission is to advocate for the entire ecosystem including players, fans, and businesses and to reinvest any proceeds back into initiatives that fuel the development of the industry.

“Our mission at the Esports World Cup Foundation is to create lasting impact for the global esports industry by setting new competitive benchmarks and forging partnerships that understand the nuances of each region. South Asia represents an incredibly dynamic and fast-growing gaming market, and NODWIN Gaming brings unparalleled knowledge, reach, and local trust to this ecosystem. By partnering with NODWIN, we are not only ensuring that the Esports World Cup reaches more fans, but we are also reinforcing our commitment to making esports more accessible, inclusive, and sustainable.” stated Mike McCabe, COO of the Esports World Cup Foundation.

Through this association, the EWCF strengthens its global presence while leveraging NODWIN Gaming’s deep-rooted experience in youth engagement, esports content, and regional distribution across emerging economies.

The post NODWIN Gaming partners with Esports World Cup Foundation to manage media rights sales across South Asia appeared first on European Gaming Industry News.

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Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms

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The Esports World Cup Foundation (EWCF) today announced a major expansion of its engagement with the Indian esports ecosystem. Key developments include a soon-to-be-announced strategic broadcast partnership with India’s leading streaming and digital services company, an official invitation of a Battlegrounds Mobile India (BGMI) team to compete at the Esports World Cup 2025 (EWC), and the inclusion of premier Indian organization S8UL in the 2025 EWCF Club Partner Program.

The initiatives mark a key milestone in EWCF’s mission to unite global esports fans under one competitive platform and reinforces its commitment to integrating one of the world’s fastest-growing esports markets into EWC while expanding opportunities for players, clubs and fans across the region.

“The Esports World Cup’s purpose is to unite the global gaming community, and that means investing in regions driving the future of the industry,” said Mike McCabe, Chief Operating Officer of the Esports World Cup Foundation“India is central to that vision. With hundreds of millions of mobile-first players, it’s home to an ecosystem evolving at an incredible pace—from championship Clubs like S8UL to leading digital platforms that are transforming how fans experience esports. Through expanded partnerships and competitive pathways, we’re shaping the future of Indian esports, empowering its players and Clubs to compete at the highest level at EWC, bringing the best of the Esports World Cup to the country.”

The invitation to the winner of the BATTLEGROUNDS MOBILE INDIA PRO SERIES (BMPS) marks the first time that an Indian team will compete against the best teams from the rest of the world at the Esports World Cup, representing a milestone moment for the title’s integration into international competition and a reflection of the rapid growth and potential of mobile gaming in the country.

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India’s leading broadcast partner, soon to be announced, will play a pivotal role in expanding access, amplifying fan engagement, and supporting India-based programming throughout the EWC 2025 season, including localized broadcasts, community events, and exclusive content offerings aimed at the subcontinent’s 500+ million gamers.

This year, the Mumbai-based organization S8UL Esports joined the EWCF Club Partner Program. S8UL, forged via a merger of two legendary Indian teams in SOUL and 8bit, is a prime example of a Club that’s accelerated their growth through the Program. The Club has already qualified for EWC 2025 in Apex Legends, EA SPORTS FC, and is competing for qualification in additional titles including Tekken, FATAL FURY: City of the Wolves, BGMI and Chess.

The Esports World Cup 2025 will once again unite gaming and esports communities in Riyadh, Saudi Arabia, for a global competition that will crown the next Esports World Cup Club Champion. The tournament’s unique cross-game format will reward Clubs and players competing for a life-changing prize pool across a mix of platforms and genres, bringing together esports’ best teams, players and games under one banner in the largest-ever celebration of esports.

The EWC 2025 will feature 2,000 elite players and 200 Clubs from more than 100 countries competing in 25 tournaments across 24 games for a record-breaking $70+ million prize pool.

The post Esports World Cup Foundation Expands India Presence with S8UL’s Inclusion in the EWCF Club Partner Program, BGMI Invitation to EWC 2025, and broadcast on one of India’s leading streaming platforms appeared first on European Gaming Industry News.

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Wildz Group: iGaming Industry Leaders

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A brand-new industry-facing name has been announced: Wildz Group™, powered by award-winning iGaming platform Rootz. In recognition of industry developments and company growth, Wildz Group™ has formed, as a collective of leading gambling entertainment brands.

The name directly references the Group’s iconic online casino and sports superbrand, Wildz.

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The new Group will contain the Rootz Platform, powering the six existing gambling brands – Wildz™ Casino, Caxino™ Casino, Wheelz™ Casino, Spinz™ Casino, Chipz™ Casino, and Tuplaus™ Casino – with some exciting new additions in 2025 and beyond.

The leadership team believes Wildz Group will be the catalyst for even greater growth with suppliers, business partners, and collaborators across the gaming industry.

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