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How Affiliates Can Secure Better Deals
In the fast-paced world of iGaming affiliate marketing, driving traffic is only part of the equation. The real differentiator that separates high-earners from the rest, is their ability to negotiate smart, well-balanced deals. Operators are always looking for high-quality traffic, but the best affiliates know how to use their strengths to land agreements that go far beyond the usual commission structures.
To break down what makes a successful negotiation, we spoke with Arturs Korolkovs, Head of Sales at Media 24, a top-tier affiliate company. With years of experience building and managing affiliate-operator relationships, Arturs shared some key insights that can help affiliates level up their deal-making.
Do Your Homework
One of the biggest mistakes affiliates make? Not doing enough research before starting talks. According to Arturs, knowing the operator’s product inside and out can give you a real advantage in negotiations.
“Does the operator cover the leagues and sports your audience bets on?” he asks. “Are the right payment methods available? Is support offered in your players language? These things aren’t just nice extras. They directly affect how well the brand will perform with your audience.”
When you know as many details about the operator as possible, you can fine-tune your pitch and show why your traffic is a perfect fit for their product. Then, if you can prove that your players deposit more, stay active longer, or have better retention than average, you’re in a strong position to negotiate better terms. Knowing the operator well lets you negotiate smarter.
Let the Numbers Speak for You
If you’re aiming to negotiate better deals, don’t just show up with a request. Show up with results.
“Too many affiliates just ask for a better deal without showing any numbers,” says Arturs. “But data is your best argument. The more you know about your traffic, the stronger your position at the table.”
Bring everything you know about your audience. Where is your traffic coming from (geo)? How do their deposit sizes and retention rates compare to the average? Are they bonus hunters or loyal bettors?
These insights don’t just help you understand your business. They help the operator tailor offers, optimize funnels, and understand where their product fits best.
“When you walk into a deal showing that you understand your traffic, how it behaves, and what kind of value it brings, that’s when operators really listen,” Arturs adds.
The more data you bring, the more confident and credible you’ll sound. And the easier it becomes to negotiate terms that reflect the real value of your traffic.
Build Real Relationships
Affiliate deals work best when there’s trust and transparency on both sides. It’s easy to chase short-term gains, but Arturs warns that overly aggressive deals often backfire.
“We’ve seen deals fall apart after one good month because they were too one-sided,” he says. “The most successful affiliates build strong, long-term partnerships. Traffic always goes up and down, but if you’ve been fair and open with your partners, they’re much more likely to stick with you through slower periods too.”
Just as important as transparency is understanding what the operator actually needs. It’s easy to go into a deal focused only on your own numbers — your traffic, your conversions, your commission. But if you want to build something that lasts, you have to think about what’s happening on their side too.
“If you sell just to close a deal, you might get a quick win,” he warns. “But if you sell based on what the operator truly needs, you’ll be the first one they call for new markets or budgets.”
Ask yourself: what’s the operator trying to achieve? Are they focused on acquiring new users in a specific market? Are they trying to promote a new feature? When you understand their goals, you can align your strategy to support them. And that’s when real partnerships happen.
In short: be a reliable partner, not just a traffic source.
Make Deals that Make Sense
When it comes to commission models, it’s easy to fall into the trap of thinking you have to pick a side: CPA for quick wins, or RevShare for long-term gains. But the truth is, a hybrid deal often gives you the best of both worlds.
“At Media 24, we find hybrid deals to be a smart middle ground,” Arturs explains. “You get a CPA, which helps with immediate cash flow, plus a RevShare that pays off over time as your players stay active.”
This model works well for both affiliates and operators. Affiliates get paid early while still benefiting from players with high lifetime value. And operators are reassured that affiliates are motivated to send quality traffic. It’s a win-win.
It also makes conversations with partners easier. Instead of arguing over which model is better, you’re aligning incentives on both sides. You’re saying: We believe in our traffic enough to take a long-term view, but we also want to keep the lights on today.
Final Thoughts
Great traffic is the starting point. But knowing how to negotiate — based on data, timing, and mutual value — is what unlocks the full potential of your affiliate business.
As Arturs Korolkovs sums it up: “Operators don’t want more links. They want partners who understand the market, who know the funnel, who can tweak their products to improve conversion. The more value you add, the less replaceable you become.”
And in this industry, the right deal can make all the difference.
The post How Affiliates Can Secure Better Deals appeared first on European Gaming Industry News.
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1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win
1spin4win, a classic online slot provider, unfolds the Japanese novel with Way of Honor Hold and Win — the third chapter of the series, revealing the Samurai part of the story.
The new title has been selected for exclusive pre-release by partner casinos, including Irwin, Gizbo, Jet, Izzi, and Fresh. This follows the pattern set by the two earlier entries in the series — Tiger’s Steps Hold and Win, the top-performing April release by bet sum, and Gentle Fox Hold and Win. This indicates that the collection’s blend of well-balanced gameplay and captivating storytelling continues to resonate with the audience.
Being the third installment of the saga, Way of Honor Hold and Win advances the narrative by giving voice to yet-unheard characters — honorable samurai Mizuiro and Midoriiro. Devoted warriors, they pledged unwavering loyalty to the shogun and the powerful Masahide family. Their moral compass is the Way of Honor — a sacred samurai code that guides them to defend the ruler’s right to maintain peace and the balance of power. Every day, at the crack of dawn, the samurai rise to protect the shogun’s castle and ancient scrolls that hold the secrets of longevity.
Olga Bogdanova, the Art Director at 1spin4win, shared, “Way of Honor Hold and Win is a worthy continuation of our Japanese slot series, united by a shared storyline. By crafting a rich and detailed samurai-themed narrative, we aimed to offer players more than just standard reel-spinning. Instead, we invite them to become active participants in the story, who can take sides, make decisions, and influence the course of events. We hope they enjoy the game’s immersive atmosphere and generous winning opportunities.”
However, the meticulously crafted plot is only one of the things the latest Japanese slot can boast. It remains faithful to 1spin4win’s key hallmarks — well-balanced math, transparent mechanics, and minimalist design. Way of Honor Hold and Win is a medium-volatility game featuring 243 paylines, a 97.1% RTP, and a x1,300 max multiplier.
The main attraction of the new title is the Hold and Win round, popular with players for the thrill of anticipation and the chance to win big. Triggered by three or more gold Coins on the 5×3 layout, the Bonus game offers three starting respins and two Jackpots — the x100 Minipot Coin or the x1,000 Megapot.
About 1spin4win
1spin4win is a fast-growing game provider founded in May 2021 by ambitious developers with over 15 years of experience in the gambling industry. Since its inception, the company has expanded its portfolio to include over 150 classic online slots, all characterized by quality mathematics, transparent mechanics, and well-balanced gameplay — key factors that drive strong player retention. The studio consistently releases an average of four new games each month and offers effective promotional tools for casino operators to help them enhance player loyalty.
The post 1spin4win presents a new Samurai tale in the Japanese saga with Way of Honor Hold and Win appeared first on European Gaming Industry News.
BETCORE is proud to announce its victory at the Malta iGaming Excellence Awards (MiGEA), where the company was honored with the prestigious title of Best Innovative Product Company of the Year. The awards ceremony, organized by Dynamic Events, took place in Malta and brought together top players of the iGaming industry for an evening of celebration and recognition.
About BETCORE
BETCORE is a dynamic iGaming brand that provides partners with a unified solution across three key verticals:
– Bet on Games – A collection of instant win and crash games designed for fast-paced entertainment and high player engagement.
– TVBET – Live TV games streamed 24/7 with professional hosts, offering engaging betting experiences inspired by lottery, card, and table games.
– El Casino – A modern live dealer studio featuring premium casino classics like Roulette, built with advanced technology and seamless UX.
All verticals are easily accessible via a single API integration, allowing operators to diversify their portfolio, increase retention, and scale their offerings efficiently.
Industry Recognition
Winning the Best Innovative Product Company of the Year at MiGEA is a major milestone for BETCORE. This recognition highlights the company’s bold approach to product development, its commitment to quality, and its ability to anticipate the evolving needs of operators and players alike.
The MiGEA Awards are known for celebrating excellence, creativity, and leadership in the gaming sector. Being selected by an expert jury underscores BETCORE’s position as one of the most forward-thinking and versatile providers in the market.
“We’re honored to receive this award and proud of the exceptional team behind our success,” said Francisco Bravo, LATAM Sales Director at BETCORE.
“Innovation is in our DNA, and this recognition motivates us to keep pushing boundaries and delivering outstanding products for our partners worldwide.”
The post BETCORE Wins “Best Innovative Product Company of the Year” at MiGEA Awards 2025 appeared first on European Gaming Industry News.
Atlaslive, a dynamic iGaming platform provider, is excited to announce its participation in iGB L!VE 2025, taking place in London on July 2–3. You’ll find the Atlaslive team at Stand U64.
At the event, we’ll be showcasing our flexible and scalable platform built to power high-performance sportsbook and casino operations. It includes real-time analytics, automated risk and player management, smart personalization tools, and full support for all key verticals — all designed for fast and smooth operation.
“iGB L!VE is a strategic opportunity for us to connect with operators and industry leaders who are looking for reliable, flexible, and future-ready solutions,” said Lidiia Vakulenko, Deputy CEO at Atlaslive.
Whether you’re launching a new brand or growing an existing one, Atlaslive offers the technology and support to help you move faster and perform better.
Want to meet us at iGB? Reach out to our team or book a meeting via our website.
This document is provided to you for your information and discussion only. This document was based on public sources of information and was created by the Atlaslive team for marketing usage. It is not a solicitation or an offer to buy or sell any gambling-related product. Nothing in this document constitutes legal or business development advice. This document has been prepared from sources Atlaslive believes to be reliable, but we do not guarantee its accuracy or completeness and do not accept liability for any loss arising from its use. Atlaslive reserves the right to remedy any errors that may be present in this document.
About Atlaslive
Atlaslive, formerly known as Atlas-IAC, underwent a rebranding campaign in May 2024. It is a B2B software development company that specializes in creating a multifunctional and automated platform to optimize the workflow of sports betting and casino operators. Key components of the Atlaslive Platform include Sportsbook, Casino, Risk Management and Anti-Fraud Tools, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail Module. Follow the company on LinkedIn to stay updated with the latest news in iGaming technology.
The post Atlaslive to Join iGB L!VE 2025 — Meet Us at Stand U64 appeared first on European Gaming Industry News.
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