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How Affiliates Can Secure Better Deals
In the fast-paced world of iGaming affiliate marketing, driving traffic is only part of the equation. The real differentiator that separates high-earners from the rest, is their ability to negotiate smart, well-balanced deals. Operators are always looking for high-quality traffic, but the best affiliates know how to use their strengths to land agreements that go far beyond the usual commission structures.
To break down what makes a successful negotiation, we spoke with Arturs Korolkovs, Head of Sales at Media 24, a top-tier affiliate company. With years of experience building and managing affiliate-operator relationships, Arturs shared some key insights that can help affiliates level up their deal-making.
Do Your Homework
One of the biggest mistakes affiliates make? Not doing enough research before starting talks. According to Arturs, knowing the operator’s product inside and out can give you a real advantage in negotiations.
“Does the operator cover the leagues and sports your audience bets on?” he asks. “Are the right payment methods available? Is support offered in your players language? These things aren’t just nice extras. They directly affect how well the brand will perform with your audience.”
When you know as many details about the operator as possible, you can fine-tune your pitch and show why your traffic is a perfect fit for their product. Then, if you can prove that your players deposit more, stay active longer, or have better retention than average, you’re in a strong position to negotiate better terms. Knowing the operator well lets you negotiate smarter.
Let the Numbers Speak for You
If you’re aiming to negotiate better deals, don’t just show up with a request. Show up with results.
“Too many affiliates just ask for a better deal without showing any numbers,” says Arturs. “But data is your best argument. The more you know about your traffic, the stronger your position at the table.”
Bring everything you know about your audience. Where is your traffic coming from (geo)? How do their deposit sizes and retention rates compare to the average? Are they bonus hunters or loyal bettors?
These insights don’t just help you understand your business. They help the operator tailor offers, optimize funnels, and understand where their product fits best.
“When you walk into a deal showing that you understand your traffic, how it behaves, and what kind of value it brings, that’s when operators really listen,” Arturs adds.
The more data you bring, the more confident and credible you’ll sound. And the easier it becomes to negotiate terms that reflect the real value of your traffic.
Build Real Relationships
Affiliate deals work best when there’s trust and transparency on both sides. It’s easy to chase short-term gains, but Arturs warns that overly aggressive deals often backfire.
“We’ve seen deals fall apart after one good month because they were too one-sided,” he says. “The most successful affiliates build strong, long-term partnerships. Traffic always goes up and down, but if you’ve been fair and open with your partners, they’re much more likely to stick with you through slower periods too.”
Just as important as transparency is understanding what the operator actually needs. It’s easy to go into a deal focused only on your own numbers — your traffic, your conversions, your commission. But if you want to build something that lasts, you have to think about what’s happening on their side too.
“If you sell just to close a deal, you might get a quick win,” he warns. “But if you sell based on what the operator truly needs, you’ll be the first one they call for new markets or budgets.”
Ask yourself: what’s the operator trying to achieve? Are they focused on acquiring new users in a specific market? Are they trying to promote a new feature? When you understand their goals, you can align your strategy to support them. And that’s when real partnerships happen.
In short: be a reliable partner, not just a traffic source.
Make Deals that Make Sense
When it comes to commission models, it’s easy to fall into the trap of thinking you have to pick a side: CPA for quick wins, or RevShare for long-term gains. But the truth is, a hybrid deal often gives you the best of both worlds.
“At Media 24, we find hybrid deals to be a smart middle ground,” Arturs explains. “You get a CPA, which helps with immediate cash flow, plus a RevShare that pays off over time as your players stay active.”
This model works well for both affiliates and operators. Affiliates get paid early while still benefiting from players with high lifetime value. And operators are reassured that affiliates are motivated to send quality traffic. It’s a win-win.
It also makes conversations with partners easier. Instead of arguing over which model is better, you’re aligning incentives on both sides. You’re saying: We believe in our traffic enough to take a long-term view, but we also want to keep the lights on today.
Final Thoughts
Great traffic is the starting point. But knowing how to negotiate — based on data, timing, and mutual value — is what unlocks the full potential of your affiliate business.
As Arturs Korolkovs sums it up: “Operators don’t want more links. They want partners who understand the market, who know the funnel, who can tweak their products to improve conversion. The more value you add, the less replaceable you become.”
And in this industry, the right deal can make all the difference.
The post How Affiliates Can Secure Better Deals appeared first on European Gaming Industry News.
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Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025
Boomerang Partners, a rapidly growing affiliate gambling and betting marketing agency, was shortlisted for the SBC – Affiliate Leaders AWARDS 2025. It is a celebration honouring the visionaries of the iGaming affiliate and operator communities. The winners will be determined through voting, which is open until August 21.
Boomerang is aiming to win in the following categories:
- Affiliate & Digital Marketing Campaign of the Year – Boomerang Partners
- Affiliate Marketing Manager of the Year – Darina Sharban, Boomerang’s affiliate team lead
- Affiliate Programme of the Year – Large – Boomerang Partners
- Best Affiliate Program – Boomerang Partners
- Social Media Campaign of the Year – Boomerang Partners
- Affiliate Leader of the Year
The inclusion of Boomerang in the shortlist for six categories is a testament to the company’s notable achievements in the affiliate marketing industry from 2024 to 2025.
In 2024-2025, Boomerang achieved:
- x5 increase in profit in the online betting segment
- x2 increase in the online gambling segment revenue
- +120% growth in the number of partners
- +194% growth in sports traffic
- 6-fold increase in the number of online sports betting offers
- +6 new products added to the portfolio (now totaling over 17)
- 1.5-fold increase in the number of product users
Furthermore, in 2025, Boomerang celebrated the first year of its strategic partnership with AC Milan and hosted the second season of its annual Golden Boomerang Awards tournament. This event saw the participation of over 400 affiliate teams from around the world, who had the opportunity to showcase their expertise and gain global recognition. The award ceremony took place in May 2025 at the legendary San Siro Stadium in Milan, where awards were presented in 11 categories. It was accompanied by a networking event and a charity auction.
Support Boomerang Partners and Darina Sharban by voting on the Affiliate Leaders Awards website until August 21. The winners will be announced on September 17 at Lisbon’s iconic MEO Arena.
About Boomerang
Boomerang Partners is a rapidly growing global brand offering a wide range of services. Boomerang is the Official Regional Partner of AC Milan. In 2024, it launched the inaugural Golden Boomerang Awards — a global tournament for affiliate teams. More than 400 affiliate teams participated in the second season of the tournament in 2025. Boomerang launched six new products in 2024, contributing to a nearly 1.5-fold increase in product users.
Boomerang’s portfolio contains 17+ brands offering affiliate and entertainment services across 40+ markets in compliance with local regulations. These products provide personalized bonuses and 24/7 multilingual support.
The post Boomerang Partners shortlisted in 6 award categories at SBC – Affiliate Leaders AWARDS 2025 appeared first on European Gaming Industry News.
This regional structure strengthens Felicity’s access to one of the world’s fastest-growing game development ecosystems, enabling deeper collaboration with developers and creators, having already established a strong gamer base in the US. The new move also positions the company to better serve a rapidly diversifying user base, supporting its broader goal of achieving 2x global growth.
Felicity will also invest $1 million over the next 12–18 months towards building a robust leadership team, expanding its talent pool, and deepening market penetration across APAC. With presence in India, Türkiye, and now Singapore, the company aims to further acquire IP’s, expand talent and player base in new geographies with senior strategic leads focused on product innovation and cross-border partnerships, as well as the formation of a regional developer network.
Felicity has successfully raised a total of $3.7 million across two funding rounds, marking a strong start to its global journey. The company secured $700K in its pre-seed round from DeVC, Swiggy founders, Kunal Shah, and other marquee angels. Building on this early momentum, Felicity recently closed a $3M seed round led by 3one4 Capital, MIXI Global, and T-Accelerate Capital.
Says Anurag Choudhary, Founder & CEO of Felicity
The post Felicity Expands Global Footprint with Singapore Office appeared first on European Gaming Industry News.
Following the success of the 21st BAFTA Games Awards earlier this year, BAFTA today opens entries for the 2026 edition, with key dates, updated entry requirements and voting rules confirmed today.
The BAFTA Games Awards celebrate the very best games of the past year and the talent who make them and recognise the outstanding creativity and technical achievements of individuals and teams working in games every year.
Unlike other industry awards, the BAFTA Games Awards are voted for by an expert membership of over 1,400 experienced professionals and are watched by millions online. Content from the 21st BAFTA Games Awards on 8 April 2025 achieved over five million views (and an additional 2.2 million views across the awards season), in a ceremony that saw Astro Bot take home five BAFTAs including Best Game, Still Wakes the Deep take home three and Thank Goodness You’re Here! crowned Best British Game.
A cross-industry BAFTA Games committee reviews the awards’ eligibility criteria, voting and campaigning rules annually to ensure they are robust and fair, and that they evolve with the ever-changing industry landscape.
Key changes for 2026 include:
Voting
- As our membership grows, we are creating more craft chapters for voting, bringing it more in line with our Film Awards. Thanks to the growing expertise of our games voting membership, members with craft experience in art, audio and performance roles will now vote in Round One of the Artistic Achievement, Audio Achievement, and both Performance categories. Previously, the full BAFTA Games membership voted in these categories in Round One.
Key dates, announced today are as follows:
- Monday 11 August 2025: Entries open
- Thursday 6 November 2025: Entries close
- Tuesday 9 December 2025: Longlist revealed
- Thursday 12 March 2026: Nominations announced
- Friday 17 April 2026: Ceremony
Tara Saunders, chair of the BAFTA Games Committee, said: “It’s always a special moment when the entries open for the BAFTA Games Awards. Reflecting on the success of the last awards and all the amazing games celebrated, it spotlighted to me the incredible resilience, collaboration, and creative brilliance across the games industry. As games continue to explore storytelling, design, and innovation, BAFTA’s is here to champion the teams and individuals whose talent and dedication deliver extraordinary experiences to players around the world. With this year’s updates to rules and voting, we’re continuing to evolve how we recognise excellence across every corner of the industry. I’m excited to see all the brilliant work that will get celebrated in 2026.”
Entry is open to all developers and publishers for games released between 16 November 2024 and 14 November 2025, with an entry deadline of Thursday 6 November 2025.
Entry Information
BAFTA is calling for all developers to register games into the Awards within 30 days of a game’s release. This allows BAFTA’s voting members – experts from all across the games industry – enough time to discover and play all games entered in the awards ahead of voting, levelling the playing field across a wide range of games.
Any developer, publisher or studio that has released a game since 16 November 2024 is encouraged to register it into the Awards by 11 September 2025 to benefit from half-price entry fees. The discounted rate is also available to entrants registering their games within 30 days of release in future.
Only basic details are required to register a game into the awards, within 30 days of release. Entry is half price (£220 + VAT) within that period. The standard entry fee is £440 +VAT. Full entry details will then need to be submitted by Thursday 6 November 2025 to finalise the entry.
The post BAFTA GAMES AWARDS 2026 NOW OPEN FOR ENTRIES appeared first on European Gaming Industry News.
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